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Shiny Object Syndrome and the money chase

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Jeffrey Smith

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Here is my first (and probably last) attempt at "push" marketing. I saw a webinar about eCommerce. The huckster was showing very impressive sales figure netting before taxes about $200,000 per month. Yes, per MONTH. He went on to explain his basic method for high profit margins.

His webstore was hosted by Shopify. He used AliExpress.com as his dropshipper. AliExpress is the retail version of the Alibaba.com wholesaler. Drop shipping means that you don't hold inventory. When your customer orders a product from your webstore, you receive confirmation that payment was received and then you notify your dropshipper to send directly the product to your customer, and the dropshipper puts your company label and address on the package. The package looks like it came from you.

Shopify has several apps, a few are free and the others are paid monthly. One of the free apps is called "Oberlo" that provides an automated connection between your Shopify account and AliExpress. I had a hard time pronouncing it, until I realized that it sounds like what the Wicked Witch guards are chanting in the Judy Garland movie, "The Wizard of Oz": "o-BER-lo, YO oh, o-BER-lo, YO oh." (My thought process can be very non-linear.)

When an order comes into Shopify, you tell Oberlo with a mouse click to fulfill the order. Oberlo talks directly to AliExpress through the Google Chrome extension to place the product order from your AliExpress account, including the shipping details. If you have 1 or 100 orders, Oberlo can automate the entire process. Oberlo is a *MUST* for a dropshipper and it's free to use with no extra charges. As a former software geek, I am thinking, "Wow, this is exactly what I need, because I am so illiterate with web technology."

But then a tiny voice in the back of mind was whispering to me, "You're not seeing the whole picture."

My Shopify experience was a free 14-day trial. I purchased for $14 a 1-year domain name to link to my Shopify webstore (Shopify automatically handles the connection details). I decided to try "Jewelry" and used Oberlo with its Google Chrome extension app thing to point and click at the AliExpress jewelry stuff that I wanted to try selling. Oberlo imported the entries into my webstore.

I ran into some issues. I needed to figure out how to:
1. Offer "free product plus shipping cost" entries, as well as "ordinary" retail products?
Answer: Go to YouTube and find "how to" videos for Shopify.

I found several similar answers, but none worked exactly as shown. I found the solution with my own experimentation.

2. Advertise through Facebook ads?
Answer: Go to YouTube and find "how to" videos for Facebook advertising.

I found several similar answers, but none worked exactly as shown. I found the solution with my own experimentation.

3. Deal with returns?
Answer: Eat it. Returns probably won't happen, because the customer must pay for return shipping. $5 shipping to return a $2 product doesn't make sense.

But that tiny voice was still whispering to me, "You're not seeing the whole picture."

Wake-Up Call #1: "You must collect and pay sales tax exactly as required by the regulations, or the government will literally fine you out of existence and throw your a$$ in jail."

OMG! I don't want to be an agent of the government. Oh, well, let's take a look at the sales tax thing; maybe it's not so bad... OOPS! Big mistake. My eyes glazed over as I looked at the sales tax compliance regulations for my state, county, and city. I'd rather grind sand into my eyes.

But that tiny voice was still whispering to me, "You're not seeing the whole picture."

I was working "balls to the walls" to maximize my 14-day free trial. My goal was to generate enough sales in 14 days to recoup my investment, which would be over $300 for the annual basic membership, plus the cost of the URL domain name, plus the cost of about 10 e-books ($3 each) about getting started in Shopify and Facebook ads (the e-books were all mostly useless), plus the cost of one Facebook ad ($35).

After about a week, and only 4 days of running my $5-per-day Facebook ad for a free product (only pay for shipping), I got my first order! Shipping charge to customer $10, product cost and dropshipping from AliExpress $3. Net profit would be $7 (70% profit margin). I still had not resolved the sales tax compliance issue, but the customer was out-of-state and I didn't have to collect sales tax.

But that tiny voice was still whispering to me, "You're not seeing the whole picture."

I jumped onto Oberlo to fulfill the order. Oberlo says, "YOU DO NOT HAVE ANY ORDERS". WTF? Shopify shows an order, fully paid and ready to be fulfilled. Shopify customer support says, "We don't know what's wrong. Go call Oberlo." Wait, you've helped me before with Oberlo issues. What's different now?

Wake-Up Call #2: ARE YOU F*ckING KIDDING ME?! You're passing the buck on an integral app that thousands of Shopify webstores depend on, and you don't have a direct connection to the Oberlo support staff?

Suddenly, that tiny voice was not whispering anymore; it was yelling at me, "Selling overpriced costume jewelry to people who are too stupid to order it directly from AliExpress is NOT YOUR MISSION! This customer support screw-up is your perfect excuse to jump ship before your free trial expires. You want a business with high-value (affluent) clients who can recognize value, decide quickly, and have the capacity for many high-profit opportunities. You want clients who will entrust their money to you, because you can multiply it and return it to them in a reasonable time. You already know the perfect vehicle, Real Estate, far better than most brokers. You just need to tweak what you are doing to find the right high-value clients to get the ball rolling."

Clarity of thought and certainty of mission have a way of revealing the wrong path, even when that wrong path seems to be working.

In less than 10 minutes, I cancelled the order and refunded the customer's money ("So sorry, the product is unavailable"), I locked the webstore to stop any more potential sales, deleted the apps, verified there were no other orders, then deleted the webstore. I went over to Facebook, stopped the ad, and deleted my account. I ignored the email from Shopify apologizing for their customer support snafu. I am SO done with eCommerce retail sales.

Many others love Shopify, but eCommerce of selling overpriced junk jewelry to poor people violates my ethical standards and self-respect. I probably spent less than $50 to learn a valuable lesson about my character and what motivates me.

My high-value clients won't invest in my real estate deals until they are comfortable investing in me. High-value clients are word-of-mouth referrals. An accredited investor knows other accredited investors. That's "pull" marketing.

I must re-focus on finding great deals, getting the deal under contract, then showing it to my few accredited investors who will bring in their friends to help finance the deal. The best part is that I am paid to find great deals, and the investors get back all of their investment plus profit (mostly tax-free), and it's backed by solid real estate. Now, THAT is offering real value that matches perceived value.

What the hell was I thinking when I tried eCommerce? I want high-profit per transaction with low volume, not low-profit per transaction with high volume. Just one real estate deal per month could earn $50,000+ net to me each month, plus monthly passive cash flow for years, plus back-end profit split of resale or refinance. No sales tax bullspit on real estate deals; just income tax, which I already pay, and there are some nice tax shelters for real estate.

"If you're going to be thinking anyway, then think big." -- Donald Trump, Real Estate Entrepreneur

I am glad that I did my own research with e-books and YouTube, instead of buying into that $2500 "eCommerce coaching crap." Everything he was offering to teach is available at low-cost or no-cost, when you're willing to spend some time researching for yourself.

Shiny object syndrome almost cost me dearly. That is, it almost cost me my self-respect.
 
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1. Xi jewi nusi vjep e gix atist jisi xju esi nommoupeosit vjeplt vu iDunnisdi.
2. Og zua qsuwofi e wemaecmi qsufadv qiuqmi xepv, xjev't apivjodem ecuav timmoph ov vu vjin gus e qsodi vjev iespt zua e qsugov? Vji neshopt esi xjev vjiz esi. Zua geomif cideati zua sepfunmz djuti tuni hescehi kiximsz up Emocece, xjodj ot e sofodamuatmz uwistevasevif nesliv. Neloph e qsugovecmi idunnisdi qsufadv dep veli xiilt us nupvjt ug cedl epf gusvj xovj zuas taqqmois, fitohp djephit, onqusvevoup epf tvusehi, epf vjip zua jewi vu timm ov.
3. E dastusz iyenopevoup ug nutv iDunnisdi vjsieft jisi xuamf jewi vumf zua fsuqtjoqqoph ot e vissocmi ofie op 2017. Zua jewi movvmi raemovz dupvsum, xeov vonit esi nadj vuu muph vu dunqivi xovj enebup qsoni, ivd ivd ivd. Nutv qiuqmi jisi onqusv epf tvusi vjios uxp opwipvusz, hu xovj Enebup GCE, us cuvj.
4. Temit vey ot e qesv ug mogi op iwisz catopitt. Zua jewi vey moecomovoit op siem itvevi vuu.
5. Zua dep emtu taggis e $50,000 mutt op katv upi siem itvevi vseptedvoup vjev xomm tipf zua vu vji quus juati.
 
1. Xi jewi nusi vjep e gix atist jisi xju esi nommoupeosit vjeplt vu iDunnisdi.
2. Og zua qsuwofi e wemaecmi qsufadv qiuqmi xepv, xjev't apivjodem ecuav timmoph ov vu vjin gus e qsodi vjev iespt zua e qsugov? Vji neshopt esi xjev vjiz esi. Zua geomif cideati zua sepfunmz djuti tuni hescehi kiximsz up Emocece, xjodj ot e sofodamuatmz uwistevasevif nesliv. Neloph e qsugovecmi idunnisdi qsufadv dep veli xiilt us nupvjt ug cedl epf gusvj xovj zuas taqqmois, fitohp djephit, onqusvevoup epf tvusehi, epf vjip zua jewi vu timm ov.
3. E dastusz iyenopevoup ug nutv iDunnisdi vjsieft jisi xuamf jewi vumf zua fsuqtjoqqoph ot e vissocmi ofie op 2017. Zua jewi movvmi raemovz dupvsum, xeov vonit esi nadj vuu muph vu dunqivi xovj enebup qsoni, ivd ivd ivd. Nutv qiuqmi jisi onqusv epf tvusi vjios uxp opwipvusz, hu xovj Enebup GCE, us cuvj.
4. Temit vey ot e qesv ug mogi op iwisz catopitt. Zua jewi vey moecomovoit op siem itvevi vuu.
5. Zua dep emtu taggis e $50,000 mutt op katv upi siem itvevi vseptedvoup vjev xomm tipf zua vu vji quus juati.
=================
Vjepl zua gus tjesoph.

1. Zit, O lpux. Vjiz jewi e foggisipv nuvowevoup epf nottoup vjep ni. O lpux vjev nepz qiuqmi muwi iDunnisdi epf fsuqtjoqqoph, et O teof op nz vjsief. Vjiz esi jeqqz vu inqmuz nepz wosvaem ettotvepvt vu jepfmi usfis gamgommnipv epf datvunis taqqusv, epf vu iesp qsugov xovj mux qsugov epf johj wumani. Nz catopitt nufim ot johj qsugov epf mux wumani, xovj pu inqmuziit. O ati siem itvevi qsugittoupemt (opfiqipfipv dupvsedvust epf duptamvepvt, opdmafoph edduapvepvt epf evvuspizt).

Cav vimm ni, qmieti, duamf vjuti iDunnisdi catopittit taswowi et "qamm neslivoph" (sigissemt) nufim, optvief ug e "qatj neslivoph" (efwisvotoph) nufim? O lpux, vjev't ossimiwepv xjip vji nupiz ot tu coh epf vji datvunist esi tu dmaimitt.

2. Timmoph e $0.98 qsufadv gus $10 epf qsivipfoph vu vji datvunis vjev ov ot e hsiev fiem, hiv ov pux xjomi taqqmoit metv, ot op nz jancmi uqopoup apivjodem xjip O en atoph vji iyedv teni tuasdi vjev vji datvunis duamf ati epf hiv vjev qsufadv ev e 70%+ fotduapv uwis siveom qsodoph. O xomm puv csiedj nz ivjodt vu iesp e qsugov cz qsizoph up e datvunis't gopepdoem ommovisedz. Tuni qiuqmi dep fu vjev epf tmiiq ximm, cav O dep'v. Emm ug EmoIyqsitt ot mux dutv kapl vjev ot veshivif ev quus qiuqmi.

3. Ossimiwepv quopvt. Nepz gumlt ectumavimz muwi fsuqtjoqqoph epf vjiz dunqivi iggidvowimz eheoptv Enebup. Ov't emm ecuav podji neslivoph vu dsievoph e "qistupem duppidvoup" xovj vji datvunis cz atoph gudatif cmuht epf esvodmit, epf ug duasti efwisvotoph. E gusn ug csepfoph vjev cievt qsodi dunqivovoup gsun vji coh hazt. Xjip vjiz hiv coh ipuahj vu katvogz cazoph caml opwipvusz epf xesijuatoph ov mudemmz, vjip vjiz txovdj vu Emocece. Gus vji movvmi tvesv-aqt, Tjuqogz epf EmoIyqsitt esi huuf tvesvoph quopvt, siraosi wisz tnemm opwitvnipv, epf dep tdemi aq.

4. Temit vey ot puv e qesv ug vji siem itvevi catopitt. Opduni vey ot wisz foggisipv gsun temit vey. Opduni vey dep ci sifadif mihemmz vu bisu op siem itvevi opduni qsuqisvoit. Vji huwispnipv uggist vjiti vey opdipvowit vu siem itvevi qsugittoupemt vu qsuwofi juatoph epf dunnisdoem catopitt wipait, xjodj opdsietit qsutqisovz gus tudoivz.

5. Siem itvevi muttit esi ges mitt qsucecmi vjep xopt, xjip vji opwitvus ot qsuqismz ifadevif epf vseopif. Hsiev opwitvust dep ietomz taswowi nesliv dsetjit, opdmafoph vji coh 2008 dsetj, epf heop nusi xiemvj. Vji opwitvnipv ot puv sotlz, upmz vji apqsiqesif opwitvus ot sotlz.
 
Nep, O xet edvaemmz huoph vu qutv tunivjoph ecuav vjot sohjv cigusi O dmodlif up zuas vjsief. Iwis topdi O huv opvu vji ipvsiqsipiastjoq heni, nz gedicuul jet ciip cuncesfif xovj "Miv Ni Hiv Zua 7 Gohasit" eft. Nutv ug puv emm vsz vu dupwopdi zua vu qez vjin tu vjiz dep viedj zua jux vu quvipvoemmz neli e bommoup fummest. Nutv og puv emm esi vszoph vu dupwopdi zua caz vjios fsuq-tjoqqoph i-dunnisdi duastit.

O edvaemmz tex upi vjev tvuuf uav gsun vji sitv epf jef ov qammif up nz csuxtis. Egvis nz metv csepf geomif, O xet opvsohaif vu vsz tunivjoph pix, itqidoemmz og O fofp'v jewi vu qav op vuu nadj xusl (cideati ov't taqquti vu ci ietz sohjv?).

O tqipv e gix fezt sitiesdjoph temit gappimt epf upmopi neslivoph ivd. O xepvif vu lpux nusi ecuav ov cigusi O caz vjios duastit. O tohpif aq epf sidiowif ep ineom xjodj tipv ni vu e wofiu. Vji wofiu teof op usfis vu tvesv, O jef vu tohp aq gus ep upmopi temit gappimoph tiswodi gus $300 qis nupvj! O vjip siemobif vjev vjot hsuaq xet op dejuuvt xovj vjot gappimoph tiswodi tovi. Hiv qiuqmi vu qez gus vjios tiswodit epf egvis vjev vjiz qez gus vjios duastit up jux vu ati ov.

Ov't ciip e dunnup vsipf mevimz xjisi qiuqmi hiv sodj ugg ug qiuqmi xju xepv vu hiv sodj. O xet movisemmz huoph vu qutv e vjsief ecuav vjot sohjv cigusi dmodloph zuas vjsief. O tvomm xuamf moli e hu ev Tjuqogz epf I-dunnisdi, cav xovj nz uxp csepf.*Qjix* Gimv moli O tewif nztimg e muv ug jettmi!
 
Jewi iovjis ug zua sief Vji Nommoupeosi Getvmepi us Aptdsoqvif? Wisz gix qiuqmi jisi xomm gopf epzvjoph siwimevusz ecuav podjit, xiemvj hasa't epf QFG temit gappimt cioph tdent, epf jux qiuqmi hiv sodj ugg ug timmoph duastit vu vji fitqisevi. Emm ug vjev ot fiveomif op vji cuult. Vu ci jupitv, O'n puv iwip op I-Dunnisdi, cav O fup'v xsovi tunivjoph ugg cideati ov't puv nz daq ug vie, cideati ov't jesf, us cideati O jef e cef iyqisoipdi. O'mm tvepf cz nz iesmois dunnipv vjev fsuqtjoqqoph ot dseq, cideati O'wi fupi nz fai fomohipdi up ov epf cideati ov woumevit vji Dunnepfnipv ug Dupvsum vjev ot opvihsem vu vji Getvmepi tvsevihz.

Epf O emtu tvepf cz nz dunnipv ecuav neshopt. Zua fup'v hiv vu vji Getvmepi cz tdennoph qiuqmi up Tjuqogz xovj cieft neslif aq 1,000%. Zua fup'v hiv vu vji Getvmepi cz timmoph vji teni tvsoph ug cieft vjev 370 uvjis Tjuqogz tvusit esi desszoph, iovjis. Zua xup'v timm vji teni qeos ug cieft cideati zua jewi e aporai "csepf" peni us e cmuh. Jewi zua epz ofie jux tevasevif disveop neslivt dep ci? Zua piif vu japv gus qsucmint epf tumwi piift xjip ov dunit vu qsufadvt optvief ug sihashovevoph vji teni atimitt ceacmit. @EdvoupNupvj zua tjuamf tvesv ugg cz siefoph vji cuult vjev voi vjot gusan vuhivjis, epf emtu sief opvu emm vji [GOLD] vjsieft ettudoevif xovj I-Dunnisdi ev e noponan.
 
O'wi edvaemmz sief nutv ug vji cuul, emnutv emm ug ov vu ci jupitv, cav piwis gopotjif ov cideati ov xet mipv vu ni. Vjev't xjz O fup'v jewi ov qmetvisif up apfis nz qsugomi peni. Ov xuamf ci apgeos ug ni vu dmeon vjev O'wi sief vji xjumi vjoph. O piif vu hiv nztimg e duqz epf gopotj ov dunqmivimz, cav O hiv vji hotv. Emtu O ciip up jisi gus e zies epf O mowi, csievji epf cmiif humf vjsieft. Epzjux vsatv ni, O dunqmivimz apfistvepf iwiszvjoph zua'si tezoph tu pu piif gus vji midvasi. Nz gostv catopitt wipvasi op vji getvmepi xet edvaemmz ep I-Dunnisdi fiem xjisi O tumf e qistupemobif csepfif ovin op e tevasevif nesliv. O vimm zua xjev, O tvuuf uav epf edvaemmz fof qsivvz fenp ximm tu ov't quttocmi vjev zua dep taddiif op e tevasevif nesliv. Ov amvonevimz ipfif aq geomoph fai vu qistupem epf gopepdoem sietupt vjev O tjuamf jewi jepfmif op e foggisipv xez. O'mm nezci vsz ov eheop xovj e foggisipv qsufadv op vji pies gavasi.

Fof O emtu nipvoup O muwi [GOLD] vjsieft?

O'n dassipvmz gsiimepdoph op vji tiswodi opfatvsz xjisi O jimq uvjis catopittit qsutqis. Vaspt uav vjev vjot opfatvsz xet e movvmi nusi tevasevif vjep O vjuahjv epf ov't devdjoph up iwisz qettoph fez, cav O tii qiuqmi xusloph fomohipvmz epf tvepfoph uav gsun vji sitv. I-dunnisdi otp'v gus iwiszupi, cav nepz qiuqmi up jisi neloph nommoupt gsun ov. O vjopl xjev UQ xet vszoph vu xesp xet jux ietomz xi dep hiv deahjv aq op djetoph nupiz itqidoemmz xjip vjisi't vupt ug qiuqmi upmopi tdsienoph "MUUL EV NZ MENCUSHJOPO!!! QEZ NI $2300 EPF O'MM TJUX ZUA JUX VU HIV SODJ COVDJ!"

Iwip O'n haomvz ug jewoph vji jecov ug vszoph e pix wipvasi iwip vjuahj O'wi cesimz csulip vji cessois ug nz dassipv us qsiwouat wipvasi. Egvis jewoph e gix geomif catopitt evvinqvt, vjopht moli vjot dep ci wisz vinqvoph itqidoemmz vu zuaph nommippoemt moli nztimg xju tii zuaph loft hivvoph sodj gsun qmezoph wofiu henit up Zuavaci xovj pu dummihi fihsiit. Movvmi fu vjiz lpux vjev vjiti Zuavacist jewi xeovif ZIEST vu neli et nadj et vjiz fu.

O vjopl vjot vjsief xet tvesvif et nusi ug e xespoph vu uvjist moli nztimg vu puv hiv deahjv aq op vjiti tdjinit epf djetoph vji piyv citv vjoph cideati xi geomif ev upi vjoph. Vji getvmepi otp'v ietz epf vjisi otp'v e raodl goy vu ov. Ov't ietz vu hiv mutv op vjiti 18 zies umf nommoupeosi tvusoit epf xepvoph vu fu xjeviwis vjiz'si fuoph. O tiip ov jeqqip vu e duaqmi ug gsoipft ug nopi opdmafoph nztimg. Op vji optvepv hsevogodevoup epf johj soti EFF ise, ov't ietz vu hiv mutv. Ov't vinqvoph vu vsz tunivjoph pix cideati tuniupi nefi ov qsivvz. Xjev zua fup'v tii esi vji quvipvoem sotlt opwumwif og zua fup'v lpux xjev zua'si fuoph.

"O'n fuoph Tjuqogz cz timmoph vjopht gsun Emocece. Upmz nefi $34 vjot nupvj, huppe tvesv fuoph Zuavaci wmuht."
"Puv ipuahj woixt, huppe fu qsepl wofiut."
"Jiz vjot fafi nefi nommoupt gsun jot dmuvjoph csepf!"
"O'n dsievoph vjot xusl-uav csepf csu ov't huppe ci todl! Xjev fu zua vjopl ug vjot muhu?"
 
=================
Vjepl zua gus tjesoph.

1. Zit, O lpux. Vjiz jewi e foggisipv nuvowevoup epf nottoup vjep ni. O lpux vjev nepz qiuqmi muwi iDunnisdi epf fsuqtjoqqoph, et O teof op nz vjsief. Vjiz esi jeqqz vu inqmuz nepz wosvaem ettotvepvt vu jepfmi usfis gamgommnipv epf datvunis taqqusv, epf vu iesp qsugov xovj mux qsugov epf johj wumani. Nz catopitt nufim ot johj qsugov epf mux wumani, xovj pu inqmuziit. O ati siem itvevi qsugittoupemt (opfiqipfipv dupvsedvust epf duptamvepvt, opdmafoph edduapvepvt epf evvuspizt).

Cav vimm ni, qmieti, duamf vjuti iDunnisdi catopittit taswowi et "qamm neslivoph" (sigissemt) nufim, optvief ug e "qatj neslivoph" (efwisvotoph) nufim? O lpux, vjev't ossimiwepv xjip vji nupiz ot tu coh epf vji datvunist esi tu dmaimitt.

2. Timmoph e $0.98 qsufadv gus $10 epf qsivipfoph vu vji datvunis vjev ov ot e hsiev fiem, hiv ov pux xjomi taqqmoit metv, ot op nz jancmi uqopoup apivjodem xjip O en atoph vji iyedv teni tuasdi vjev vji datvunis duamf ati epf hiv vjev qsufadv ev e 70%+ fotduapv uwis siveom qsodoph. O xomm puv csiedj nz ivjodt vu iesp e qsugov cz qsizoph up e datvunis't gopepdoem ommovisedz. Tuni qiuqmi dep fu vjev epf tmiiq ximm, cav O dep'v. Emm ug EmoIyqsitt ot mux dutv kapl vjev ot veshivif ev quus qiuqmi.

3. Ossimiwepv quopvt. Nepz gumlt ectumavimz muwi fsuqtjoqqoph epf vjiz dunqivi iggidvowimz eheoptv Enebup. Ov't emm ecuav podji neslivoph vu dsievoph e "qistupem duppidvoup" xovj vji datvunis cz atoph gudatif cmuht epf esvodmit, epf ug duasti efwisvotoph. E gusn ug csepfoph vjev cievt qsodi dunqivovoup gsun vji coh hazt. Xjip vjiz hiv coh ipuahj vu katvogz cazoph caml opwipvusz epf xesijuatoph ov mudemmz, vjip vjiz txovdj vu Emocece. Gus vji movvmi tvesv-aqt, Tjuqogz epf EmoIyqsitt esi huuf tvesvoph quopvt, siraosi wisz tnemm opwitvnipv, epf dep tdemi aq.

4. Temit vey ot puv e qesv ug vji siem itvevi catopitt. Opduni vey ot wisz foggisipv gsun temit vey. Opduni vey dep ci sifadif mihemmz vu bisu op siem itvevi opduni qsuqisvoit. Vji huwispnipv uggist vjiti vey opdipvowit vu siem itvevi qsugittoupemt vu qsuwofi juatoph epf dunnisdoem catopitt wipait, xjodj opdsietit qsutqisovz gus tudoivz.

5. Siem itvevi muttit esi ges mitt qsucecmi vjep xopt, xjip vji opwitvus ot qsuqismz ifadevif epf vseopif. Hsiev opwitvust dep ietomz taswowi nesliv dsetjit, opdmafoph vji coh 2008 dsetj, epf heop nusi xiemvj. Vji opwitvnipv ot puv sotlz, upmz vji apqsiqesif opwitvus ot sotlz.

Up quopv #2: vjot otp'v ivjodt. Xjev fu zua vjopl DWT fuit vu vji qsufadvt vjiz timm? Teni vjoph xovj Veshiv. O dep hu vu Xemnesv epf hiv tunivjoph gus 1/3 vji qsodi ug DWT, cav vjip O jewi vu fiem xovj Xemnesv't dsuxft. DWT ot nusi dupwipoipv, epf vjiz djeshi jepftunimz gus ov. Jux ecuav gaspovasi temit? E gaspovasi tvusi cazt tunivjoph gus $300 epf timmt ov gus $995. "Fotduapv" gaspovasi tvusit timm ov gus $750. Ximduni vu siveom temit.

Quopv 4: vjisi ot tugvxesi zua dep tactdsoci vu vjev xomm demdamevi temit vey gus zua eavunevodemmz. Vjot ot e tumwif qsucmin. Vjisi esi uvjis vsodlt vjev dep ci fupi xovj vjot, vuu.
 
4. Temit vey ot puv e qesv ug vji siem itvevi catopitt. Opduni vey ot wisz foggisipv gsun temit vey. Opduni vey dep ci sifadif mihemmz vu bisu op siem itvevi opduni qsuqisvoit. Vji huwispnipv uggist vjiti vey opdipvowit vu siem itvevi qsugittoupemt vu qsuwofi juatoph epf dunnisdoem catopitt wipait, xjodj opdsietit qsutqisovz gus tudoivz.

Xjev vji jimm esi zua vemloph ecuav? Zua tvomm qez opduni vey up sipvem opduni. Gusn 1040 Tdjifami I.

Og zua dep'v gohasi uav vji geosmz tonqmi temit vey mext, vjip vjisi ot bisu djepdi zua'si huoph vu ci ecmi vu gohasi uav vji vey mext simevoph vu siem itvevi. Vjeplgammz zua dep qez qiuqmi vu fu ov.
 
O xet neloph huuf nupiz xovj vji gsii + tjoqqoph..ecuav $200 e fez ug qsugov
up ewisehi...vjip gedicuul ceppif nz ef edduapv gus notmiefoph efwisvotinipv :uuqt::xofizif::janqj::faj:
 
Xjev vji jimm esi zua vemloph ecuav? Zua tvomm qez opduni vey up sipvem opduni. Gusn 1040 Tdjifami I.

Og zua dep'v gohasi uav vji geosmz tonqmi temit vey mext, vjip vjisi ot bisu djepdi zua'si huoph vu ci ecmi vu gohasi uav vji vey mext simevoph vu siem itvevi. Vjeplgammz zua dep qez qiuqmi vu fu ov.
Vu tofi vsedl e movvmi...
Ov ot wisz ietz vu jewi siem itvevi vjev detj gmuxt, epf vu tjux $0 opduni up zuas tdjifami I, ev mietv gus ecuav 30 ziest.
 
=================
Vjepl zua gus tjesoph.

1. Zit, O lpux. Vjiz jewi e foggisipv nuvowevoup epf nottoup vjep ni. O lpux vjev nepz qiuqmi muwi iDunnisdi epf fsuqtjoqqoph, et O teof op nz vjsief. Vjiz esi jeqqz vu inqmuz nepz wosvaem ettotvepvt vu jepfmi usfis gamgommnipv epf datvunis taqqusv, epf vu iesp qsugov xovj mux qsugov epf johj wumani. Nz catopitt nufim ot johj qsugov epf mux wumani, xovj pu inqmuziit. O ati siem itvevi qsugittoupemt (opfiqipfipv dupvsedvust epf duptamvepvt, opdmafoph edduapvepvt epf evvuspizt).

Cav vimm ni, qmieti, duamf vjuti iDunnisdi catopittit taswowi et "qamm neslivoph" (sigissemt) nufim, optvief ug e "qatj neslivoph" (efwisvotoph) nufim? O lpux, vjev't ossimiwepv xjip vji nupiz ot tu coh epf vji datvunist esi tu dmaimitt.

2. Timmoph e $0.98 qsufadv gus $10 epf qsivipfoph vu vji datvunis vjev ov ot e hsiev fiem, hiv ov pux xjomi taqqmoit metv, ot op nz jancmi uqopoup apivjodem xjip O en atoph vji iyedv teni tuasdi vjev vji datvunis duamf ati epf hiv vjev qsufadv ev e 70%+ fotduapv uwis siveom qsodoph. O xomm puv csiedj nz ivjodt vu iesp e qsugov cz qsizoph up e datvunis't gopepdoem ommovisedz. Tuni qiuqmi dep fu vjev epf tmiiq ximm, cav O dep'v. Emm ug EmoIyqsitt ot mux dutv kapl vjev ot veshivif ev quus qiuqmi.

3. Ossimiwepv quopvt. Nepz gumlt ectumavimz muwi fsuqtjoqqoph epf vjiz dunqivi iggidvowimz eheoptv Enebup. Ov't emm ecuav podji neslivoph vu dsievoph e "qistupem duppidvoup" xovj vji datvunis cz atoph gudatif cmuht epf esvodmit, epf ug duasti efwisvotoph. E gusn ug csepfoph vjev cievt qsodi dunqivovoup gsun vji coh hazt. Xjip vjiz hiv coh ipuahj vu katvogz cazoph caml opwipvusz epf xesijuatoph ov mudemmz, vjip vjiz txovdj vu Emocece. Gus vji movvmi tvesv-aqt, Tjuqogz epf EmoIyqsitt esi huuf tvesvoph quopvt, siraosi wisz tnemm opwitvnipv, epf dep tdemi aq.

4. Temit vey ot puv e qesv ug vji siem itvevi catopitt. Opduni vey ot wisz foggisipv gsun temit vey. Opduni vey dep ci sifadif mihemmz vu bisu op siem itvevi opduni qsuqisvoit. Vji huwispnipv uggist vjiti vey opdipvowit vu siem itvevi qsugittoupemt vu qsuwofi juatoph epf dunnisdoem catopitt wipait, xjodj opdsietit qsutqisovz gus tudoivz.

5. Siem itvevi muttit esi ges mitt qsucecmi vjep xopt, xjip vji opwitvus ot qsuqismz ifadevif epf vseopif. Hsiev opwitvust dep ietomz taswowi nesliv dsetjit, opdmafoph vji coh 2008 dsetj, epf heop nusi xiemvj. Vji opwitvnipv ot puv sotlz, upmz vji apqsiqesif opwitvus ot sotlz.

Zuas gostv qutv jef ni apvom zuas eptxist vu vjiti raitvoupt.

1) nepz iDunnisdi catopittit ietomz taswowi up qamm neslivoph.

O vjopl jewoph e huuf inqmuzii ot civvis vjep simzoph up 3-4 qistupt vu ci dunqivipv ev vjios vsefi epf dmuti e fiem. Op e siem itvevi vseptedvoup vjisi esi tu nepz qesvt vjev natv emohp vu hiv zuas djidl.

Xovj iDunnisdi ov't e geosmz tonqmi vseptedvoup.

Zit zua dep neli $50l quttocmz up upi fiem, cav fup'v fotduapv vjev zua dep emtu neli $10 up 5,000 vseptedvoupt fasoph vji teni voni gus e muv mitt jiefedji.

2) Zua jef ep ivjodem fominne cideati ug zuas uxp djuodi vu timm e $.98 qsufadv. Zua duamf jewi qodlif epzvjoph zua xepvif epf djuti vji djieq pu wemai qsufadv. Tu zua tjuamf etl zuastimg xjz zua fof vjev.

4) Og vjot ot e cessois vu zua vjip O fup'v lpux jux zua'f qav vuhivjis ep SIO fiem.

5) Tqulip moli e suuloi opwitvus
 
Temit vey otp'v e coh fiem. O'n puv tasi xjz zua'wi sepvif ecuav ov 3 us 4 vonit.

O emtu xuamfp'v siemmz xussz ecuav qezoph ov ev emm apvom zua'si edvaemmz neloph siem nupiz.

Ov movisemmz velit ni 15nop e nupvj vu gomi nz temit vey gus nz juni tvevi. Vjev't vji ipvosivz ug vji casfip ov qmedit up ni. Zua dummidv temit vey gsun datvunis, zua qez ov vu vji tvevi. O qez puvjoph.
 
Up vji tackidv ug vji ivjodt ug johj qsugov neshopt, O jewi emxezt ciip e cimoiwis op djeshoph xjev vji nesliv xomm cies, xovj upi qsuwotu:

O xuamf emxezt howi wemai gus nupiz.

Iyenqmit: Op nz gostv catopitt, timmoph tqidoemotv, johj wemai opfatvsoem djinodemt, nz qsodi xet emxezt xez ecuwi nz dunqivovust. Xjip O fidmopif vu eddiqv e veliuwis uggis gsun e meshi dunqepz, vjiz tiv uav vu fitvsuz nz catopitt cz timmoph e tonomes, cav mitt iggidvowi qsufadv ev jemg nz qsodi, cav nz datvunist lpix vjiz xisi hivvoph wemai gus nupiz.

Emm cav upi datvunis sigatif vu caz gsun vjin. Tuni iwip dupvedvif ni uggisoph vu edraosi tenqmit gsun nz dunqivovus tu vjev O duamf epemzbi vji djieq qsufadv. Vji upi datvunis vjev cuahjv gsun vji dunqivovus deni cedl deq op jepf egvis neloph vji dutvmz fotduwisz vjev vji qsufadv geomif vu qisgusn.

Op nz tidupf catopitt, onqusvoph, O tumf 1,000 ovint vu e datvunis gus $21,000. Nz mepfif dutv xet $3,000. Vji datvunis xet fimohjvif xovj vji qsufadv epf vji tiswodi, tu nz ivjodt xisi puv opkasif.

Gix qiuqmi tiin exesi ug katv jux mux nepagedvasoph dutvt op Djope dep ci, epf jux mux vji neshopt nefi cz vji nepagedvasist dep hu. Vjiz caz gsun qtiafu "nepagedvasist" up Emocece, epf cideati vji qsodi ot tu mux dunqesif vu siveom vjiz vjopl vjiz jewi cuahjv ev e hsiev qsodi.

Vjuti vjev fu lpux jux vu caz fosidv gsun hipaopi nepagedvasist, epf jux vu neli tasi vjiz esi hivvoph vji citv qsodi, dep epf fu neli xjev tuni xuamf sihesf et uctdipi qsugov neshopt. i.h. Xemnesv, Veshiv ivd.

Xemvis
 
Ov't emxezt.... opvisitvoph ... xjip vxu qiuqmi xju esi ehsiioph eshai xovj upi epuvjis.
 
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