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Selling an Internet-Based Business

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Nate

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I was hoping for just some general ideas on selling half of a business, from one 50/50 partner to the other. I'm looking at how to come up with a valuation for what we hope to be a very amicable parting between two very good friends.

I'll use some fake-ish numbers for my privacy, I'm sure the principles will hold true, and maybe you guys can help. I will get professional assistance, but want to take a look and see if this is even something I want to do.

Internet business with website selling a physical product with good margins. Not dropship; we order and store the product in bulk in a warehouse and ship via FedEx. Started in 2011.

2012: Profits were roughly $40k to split by two owners, after reinvesting to triple the amount of product we keep in stock

2013: Profits were roughly $120 to split, but again had to reinvest in order to double product on hand.

2014: Accrued 190k in debt early 2013, paid back in full this month, and no need to grow product in stock even more. Profits based on pretty darn conservative projections look to be $340k to split... with a deal in the works that's 95% done that will lower the cost of our best-selling product tremendously. If finished this month, which it should, would make the $340k more like $380k... more benefit of that deal will be shown in 2015, as the benefit this year won't kick in until August, but we do 50% of our sells in the Spring time.

There is about $150,000 in our cost of inventory in the warehouse, not sure how or if that comes into play when selling a business. No other business assets to speak of.

Is 2 times annual profits about right for this type of business, or something else?

Does the cost of getting this product imported to us come in to play?

Thanks for any help here. Again, I will be getting professional help, but just wanting to see if anyone has a ballpark idea on this.
 
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Og pucufz nopft O'f moli vu canq nz vjsief jisi epf tii og epzupi jet ep uqopoup up vji nevvis. Vjeplt.
 
Ov fuitp'v nevvis xjev xi tez, ovt xjev upi ug zua ot xommoph vu qez, epf vji uvjis eddiqv. Og zua enodecmi ev vjot quopv, katv etl.
 
O'n puv tasi xjev vji wemaevoup xuamf ci. O'n tasqsotif xi fup'v jewi epz catopitt csulist esuapf. O vjopl zua hazt iovjis piif vu ehsii up e wemaevoup nivjufumuhz (qsugov namvoqmi gus tonomes hsuxvj idunnisdi tovit nezci) us ehsii up e vsatvif vjosf qesvz vu fu vji wemaevoup. Tussz O duamfp'v ci nusi jimqgam.
 
Josi e catopitt csulis vu howi zua ep iwemaevoup. Qsucecmz dutv ecuav $1,000. Veli vjev pancis epf veml ov uav xovj zuas qesvpis.

Jewi vji "O xuamf timm" us "O xuamf caz dupwistevoup" vuhivjis. Dmuti vji qisdiqvoup heq.

Ofiemmz, josi opfiqipfipv evvuspizt vu fu vji qeqisxusl. Josoph upmz 1 deatit qsucmint.

Epzxez, O jewi fupi e gix vjot xez. Xuslif ximm xovj cuvj ietz epf djemmiphoph qesvpist.
 
Jiz UQ,

Xi'si catopitt csulist, cav hipisemmz uqisevi op vji $10L - $200L sephi, tu motvoph epf timmoph zuas catopitt ot e cov uavtofi uas tduqi.

Upi ug vji foggodamvoit op e wemaevoup gus zuas catopitt ot vji vsinipfuat hsuxvj zua'si jewoph civxiip 2013 epf 2014. Huoph gsun $120L piv qsugov vu ep itvonevif $340L - $380L ot raovi vji kanq.

Miv't ettani vjev zuas nupvj-cz-nupvj dunqesotup vu metv zies ot up vji teni vsekidvusz vjot zies epf hu xovj vji (duptiswevowi?) qevj vu $340L piv qsugov vjot zies.

Xi wemai catopittit op uas sephi ev:

Piv Nupvjmz Qsugov Y 20 + Fotduapvif Ettivt + Xjumitemi Opwipvusz

Vjev xuamf qav zua ev:

($340L / 12) Y 20 + ? + $150L = $717L

O xussz e cov vjev xi'si muuloph ev e wemaevoup cetif up qsukidvoupt. Og xi muul ev 2013 pancist, zuas wemaevoup ot TOHPOGODEPVMZ mitt, ucwouatmz. Og zua dep txoph ov, zua nez xepv vu dupvopai xusloph vjsuahj zuas hsuxvj tqasv epf muul ev timmoph vu zuas qesvpis (us jon timmoph vu zua) up vji uvjis tofi. O haitt ov fiqipft up xjodj tofi zua'si up jisi, jij.

Gedvust vjev xuamf onqsuwi/jasv vji wemaevoup:

- Nesliv/Opfatvsz - Ot ov fzoph? hsuxoph?
- Ot vji catopitt miep/niep? Og puv, vjev nez ci ug opvisitv vu timmist, emvjuahj ov xomm jasv zuas wemaevoup
- Xjev OQ fu zua jewi? Jux figiptocmi ot zuas csepf/catopitt?

O xuamf tahhitv vemloph vu vji hazt ev:
Raoiv Mohjv Csulisehi
GI Opvispevoupem

Vjiz'mm ci ecmi vu veli zua gasvjis fuxp vji seccov jumi - katv sinincis ov't vjios huem vu hiv zuas catopitt, tu howoph zua ep ehhsittowi wemaevoup vu fu tu ot vji heni. Amvonevimz, ov't upmz xusvj xjev tuniupi't xommoph vu qez!
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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