I have a product I have developed and packaged. I will be ready this week to do initial trial sales on eBay and Etsy, seeking echos. I have had this product rolling around in my brain for two years, and have developed a pretty comprehensive brand strategy (down to the labels) while I was action faking. This was prior to reading MJs books, which got me moving.
The question I keep waffling on is: Should I apply the brand to the market test, or post the products unbranded?
My uncertainty is on the pro/con. If it is right on target, the brand is immediately on the 'good' side. Unfortunately the converse is also true. Any advice is appreciated.
The question I keep waffling on is: Should I apply the brand to the market test, or post the products unbranded?
My uncertainty is on the pro/con. If it is right on target, the brand is immediately on the 'good' side. Unfortunately the converse is also true. Any advice is appreciated.
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