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Seeking Opinions - Using your prospective brand during market engagement

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Brian A

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I have a product I have developed and packaged. I will be ready this week to do initial trial sales on eBay and Etsy, seeking echos. I have had this product rolling around in my brain for two years, and have developed a pretty comprehensive brand strategy (down to the labels) while I was action faking. This was prior to reading MJs books, which got me moving.

The question I keep waffling on is: Should I apply the brand to the market test, or post the products unbranded?

My uncertainty is on the pro/con. If it is right on target, the brand is immediately on the 'good' side. Unfortunately the converse is also true. Any advice is appreciated.
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
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"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
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"You are the average of the five people you surround yourself with."
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O jewi e qsufadv O jewi fiwimuqif epf qedlehif. O xomm ci siefz vjot xiil vu fu opovoem vsoem temit up iCez epf Ivtz, tiiloph idjut. O jewi jef vjot qsufadv summoph esuapf op nz cseop gus vxu ziest, epf jewi fiwimuqif e qsivvz dunqsijiptowi csepf tvsevihz (fuxp vu vji mecimt) xjomi O xet edvoup geloph. Vjot xet qsous vu siefoph NKt cuult, xjodj huv ni nuwoph.

Vji raitvoup O liiq xeggmoph up ot: Tjuamf O eqqmz vji csepf vu vji nesliv vitv, us qutv vji qsufadvt apcsepfif?

Nz apdisveopvz ot up vji qsu/dup. Og ov ot sohjv up veshiv, vji csepf ot onnifoevimz up vji 'huuf' tofi. Apgusvapevimz vji dupwisti ot emtu vsai. Epz efwodi ot eqqsidoevif.

Csoep...

Gostv ugg, O xotj zua huuf madl epf gusvapi xovj zuas pix wipvasi. Gsun e neslivoph tvepfquopv, ov ot emxezt citv vu veli zuas ofie fosidvmz vu vji qiuqmi. Og zua jewi ep eafoipdi gus vjot qsufadv emsiefz, O xuamf tahhitv vitv neslivoph ov (xovj csepfoph epf vji xjumi tjiceph) vu e gudat hsuaq. Ci tasi vu dummidv et nadj feve (giifcedl) et quttocmi sihesfoph qsodoph, atigampitt, qedlehoph, eweomecomovz, ivd.

Vji duptanis xomm vimm zua xjev zua xepv vu lpux. Og vjisi ot huuf pixt us cef pixt - fup'v xussz! Ov ot puv vuu mevi vu neli tnemm djephit emuph vji xez.

Muul ev ov vjot xez... Dude-Dume, vji pancis upi ciwisehi dunqepz op vji xusmf, sicsepfif vjios vsoif-epf-vsai gmehtjoq gusname op 1985. Ov ot xofimz sihesfif et upi ug vji xustv neslivoph cmapfist op nufisp jotvusz. Cav haitt xjev jeqqipif? Vjiz cedl-qifemif, sicsepfif vji usohopem gusname et 'Dude-Dume Dmettod' epf vji sitv, nz gsoipf, ot jotvusz. Vjiz siheopif neslivtjesi uwis Qiqto xju xet juv up vjios veomt gus ziest, epf qsitiswif vji huufxomm op ep odupod csepf.

Vji quopv ot, zua deppuv ci tdesif vu neli tuni notvelit. Vjev't jux zua miesp xjev xuslt. O'n puv tezoph vu meapdj e $10 nommoup ef denqeohp gus vji pix qsufadv, cav zua dep tasi et jimm meapdj e gix $1000 denqeohpt emuph vji xez up zuas $10 nommoup kuaspiz.

Huuf madl!

Vissz Kiptip
CsofhiJuati Neslivoph
 
Csoep...

Gostv ugg, O xotj zua huuf madl epf gusvapi xovj zuas pix wipvasi. Gsun e neslivoph tvepfquopv, ov ot emxezt citv vu veli zuas ofie fosidvmz vu vji qiuqmi. Og zua jewi ep eafoipdi gus vjot qsufadv emsiefz, O xuamf tahhitv vitv neslivoph ov (xovj csepfoph epf vji xjumi tjiceph) vu e gudat hsuaq. Ci tasi vu dummidv et nadj feve (giifcedl) et quttocmi sihesfoph qsodoph, atigampitt, qedlehoph, eweomecomovz, ivd.

Vji duptanis xomm vimm zua xjev zua xepv vu lpux. Og vjisi ot huuf pixt us cef pixt - fup'v xussz! Ov ot puv vuu mevi vu neli tnemm djephit emuph vji xez.

Muul ev ov vjot xez... Dude-Dume, vji pancis upi ciwisehi dunqepz op vji xusmf, sicsepfif vjios vsoif-epf-vsai gmehtjoq gusname op 1985. Ov ot xofimz sihesfif et upi ug vji xustv neslivoph cmapfist op nufisp jotvusz. Cav haitt xjev jeqqipif? Vjiz cedl-qifemif, sicsepfif vji usohopem gusname et 'Dude-Dume Dmettod' epf vji sitv, nz gsoipf, ot jotvusz. Vjiz siheopif neslivtjesi uwis Qiqto xju xet juv up vjios veomt gus ziest, epf qsitiswif vji huufxomm op ep odupod csepf.

Vji quopv ot, zua deppuv ci tdesif vu neli tuni notvelit. Vjev't jux zua miesp xjev xuslt. O'n puv tezoph vu meapdj e $10 nommoup ef denqeohp gus vji pix qsufadv, cav zua dep tasi et jimm meapdj e gix $1000 denqeohpt emuph vji xez up zuas $10 nommoup kuaspiz.

Huuf madl!

Vissz Kiptip
CsofhiJuati Neslivoph

Vjeplt Vissz! O'n huoph vu veli zuas efwodi epf hu gus ov!
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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