User Power
Value/Post Ratio
265%
- Dec 14, 2020
- 127
- 336
There's a part I like in MJ's book about the Pizzeria that needs no advertisement because it's just SO good.how to know if you're onto something with an idea.
The same is true for most ideas.
If you put a course out there and but it doesn't get traction - it's usually because of two things;
1) No one really needs it
2) Your market isn't seeing it.
The only way to know if you have sales is to see if you have customers. For now what you have is people saying nice things to you but their money is firmly within their bank accounts and not in yours.
From what you say 1 person from 100 was a positive, which suggests niche market/poor execution/poor customer choice/not enough need/poor copy.
Essentially you need to find a way to take that money from their bank accounts and place it in yours whilst offering them the perception of value.
Personally I would just create the course and market it as it's a good learning experience to go through but two you can try;
1) Subscribers - Try to test the waters with an intro video and encourage the people saying nice things to you to register their interest in purchasing your course (you can offer a deal if you like)
2) Episodes - A relatively low commitment way is to test the waters by creating a free course that acts as your lead in and generates interest. It outlines the amazing value that your customers are going to get and makes them wonder why they spent their life without your knowledge inside of their brains.
Based on the feedback of these videos you will get an idea of if it's worth going through the motions of creating an entire course + you will have created a nice piece of marketing material.
From anecdotal experience amazing ideas get people wanting to collaborate and engage in anyway possible, good ideas get people saying nice things and giving some interest poor ideas get ignored and a few close friends wishing you well (and checking that you're mentally well).
At the end of the day this field is now in what I term 'cookie cutter' stage and you will need to be marketable and adept at selling your material to make decent money from this. You have to make people realise how much they've always needed your product and do this repeatedly on a wide enough scale otherwise you may not get the results you hope for.