Roast my Productized Sponsor Outreach service

[roguehillbilly]

What if newsletter creators could have sponsors come right to them?


A few years ago, I created a few Facebook groups and newsletters.


I loved operating them.


They grew in size and over time, I was approached by companies who wanted to PAY ME to reach the community members.


I graciously accepted a few small deals...


I was a n00b at all of this.


but wouldn't it be great if I could scale up?


I worked to create a super-simple process to reach-out cold to sponsors and sell them.


I had a designer friend make an awesome Rate Sheet with:

• Info about our community's demographics
• Stats on # of members, open rates, click-through
• Ad spots available
• Testimonials from previous sponsors

I found companies already advertising to my target audience and pitched them, met over zoom and closed a bunch.


A few months back, I even closed a billion-dollar Enterprise company. I was stoked. (and still am).


Now I want to create a "productized service" from my process.


The TL;DR is a service that works with online creators to create awesome marketing materials, then go execute on them and sell.


We'd take a cut of each intro that leads to a deal.


additional opportunities could be selling a database of both creators and sponsors, courses on creating ad packages, sales, and more.


so now, Fastlane Forum-ers, I ask for YOUR feedback on this idea. Please feel free to poke holes and give me your honest criticism.


What could work right? What could go wrong?


I've got a basic landing page up at Demand Scout


I'm clearly in the validation stage at the moment


Thanks!

 

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