What if newsletter creators could have sponsors come right to them?
A few years ago, I created a few Facebook groups and newsletters.
I loved operating them.
They grew in size and over time, I was approached by companies who wanted to PAY ME to reach the community members.
I graciously accepted a few small deals...
I was a n00b at all of this.
but wouldn't it be great if I could scale up?
I worked to create a super-simple process to reach-out cold to sponsors and sell them.
I had a designer friend make an awesome Rate Sheet with:
I found companies already advertising to my target audience and pitched them, met over zoom and closed a bunch.
A few months back, I even closed a billion-dollar Enterprise company. I was stoked. (and still am).
Now I want to create a "productized service" from my process.
The TL;DR is a service that works with online creators to create awesome marketing materials, then go execute on them and sell.
We'd take a cut of each intro that leads to a deal.
additional opportunities could be selling a database of both creators and sponsors, courses on creating ad packages, sales, and more.
so now, Fastlane Forum-ers, I ask for YOUR feedback on this idea. Please feel free to poke holes and give me your honest criticism.
What could work right? What could go wrong?
I've got a basic landing page up at Demand Scout
I'm clearly in the validation stage at the moment
Thanks!
A few years ago, I created a few Facebook groups and newsletters.
I loved operating them.
They grew in size and over time, I was approached by companies who wanted to PAY ME to reach the community members.
I graciously accepted a few small deals...
I was a n00b at all of this.
but wouldn't it be great if I could scale up?
I worked to create a super-simple process to reach-out cold to sponsors and sell them.
I had a designer friend make an awesome Rate Sheet with:
- Info about our community's demographics
- Stats on # of members, open rates, click-through
- Ad spots available
- Testimonials from previous sponsors
I found companies already advertising to my target audience and pitched them, met over zoom and closed a bunch.
A few months back, I even closed a billion-dollar Enterprise company. I was stoked. (and still am).
Now I want to create a "productized service" from my process.
The TL;DR is a service that works with online creators to create awesome marketing materials, then go execute on them and sell.
We'd take a cut of each intro that leads to a deal.
additional opportunities could be selling a database of both creators and sponsors, courses on creating ad packages, sales, and more.
so now, Fastlane Forum-ers, I ask for YOUR feedback on this idea. Please feel free to poke holes and give me your honest criticism.
What could work right? What could go wrong?
I've got a basic landing page up at Demand Scout
I'm clearly in the validation stage at the moment
Thanks!
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