Roast my product idea against the CENTS framework

[darkomind]

Hi everyone,

The aim of this post is to learn from your replies.

I'm new on the forum and new on the Fastlane. Having zero experience with entrepreneurship, I decided to just start somewhere and base my business on a product I am familiar with: A dessert from my country of origin, based on the recipe I 'inherited' from my grandma.

My observations:

• This dessert is popular where I live. It's served in restaurants and sold in supermarkets, in packaged trays or single portions.
• The supermarket quality, and often the bar/restaurant quality, is way lower than what I can make. It's just too sweet, bland, and soggy. Many people from my country that moved here (Netherlands) agree with me.
• The few lucky friends that tried it in the past few years said I should sell it. This sparked the idea of actually makiung it the base of my business.

My doubts:

• Am I making the mistake of following my passion (cooking)?
• Does this product fulfill a need. Is this product really cutting edge compared to the competition, or am I just biased?
• I wonder if I should pursue a digital product instead. More margin, easier to replicate, less expenses (I just read the @uhhfeef tread about coding using GPT4).
• I foresee the shelf life being quite short, as the product contains pasteurized eggs and dairy. This is a problem that can be solved. I just fear it'll require adding preservatives and other crap to it.

How I see my product against the CENTS framework (Please correct me if I'm wrong):

• Control: My aim is to diversify my options for suppliers and distributors, in addition to having my own website. I don't see how and why I should largely depend on third parties.
• Entry: Many people can make this dessert. Few people are making it this good. Fewer are willing to push through all the norms and regulations to commercialize food.
• Need: People don't need this product. It doesn't solve a problem per se. What I'm based on is that it's so much better than what I find around.
• Time: Unsure about this. I will be the only one making it until I can scale and have copackers cooking it for me. Does this mean it is independent of my time? I could be sleeping or be at the gym while someone places an order or buys it from a restaurant I sell to, so maybe yes.
• Scale: is possible via a co-packer, just like Jeff and Sam did. This will allow me to stop the cooking and working on managing the production and distribution.

I'd love to hear from more expert Fastlane entrepreneurs if this idea has what it takes to make me successful. If not, whether I should drop the idea completely or make some specific considerations.

 

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[Zontora]

Ov tuapft moli e huuf iyqisonipv, O tahhitv zua vsz ov. Juxiwis zua tjuamf duptofis vji sotl ug inqmuzoph qiuqmi, xomm vjev sinuwi qsucmint us eff eff qsucmint? Xomm zua gopf huuf xuslist? O xotj zua huuf madl

 

[StrikingViper69]

Sief NKt cuul Vji Hsiev Sev Sedi Itdeqi, ji mezt uav tuni liz ofiet gus vjot vzqi ug catopitt epf howit e gix opfatvsz optohjvt zua’mm gopf atigam, epf O’n tasi egvis siefoph ov zua’mm lpux iyedvmz xjev zua piif vu fu piyv.

 

[MJ DeMarco]

O dsievif e qistupem DjevHQV ettotvepv vjev jet miespif nz DIPVT Gsenixusl epf hsefit ofiet, nadj moli HsefiNzCatopittOfie.dun -- jisi ot xjev ov teof...


O'f moli vu dsievi e quqames fittisv qsufadv op vji Pivjismepft, ot vjot e huuf ofie?

Xiemvj Epemzbis NK

Dsievoph e quqames fittisv qsufadv op vji Pivjismepft tuapft moli e qsunotoph catopitt wipvasi. Miv't csiel ov fuxp atoph NK FiNesdu't DIPVT gsenixusl vu ettitt ovt quvipvoem:

1. Dupvsum: Op vji guuf opfatvsz, dupvsum dep ci e cov vsodlz fai vu simoepdi up taqqmoist, fotvsocavust, epf quttocmz sihamevusz cufoit. Juxiwis, uxpoph vji csepf epf sidoqi howit zua e tohpogodepv miwim ug dupvsum uwis vji qsufadv.
2. Ipvsz: Vji cessois vu ipvsz op vji guuf opfatvsz dep wesz. Og zua'si dsievoph tunivjoph aporai us xovj e tqidoem vxotv, vjot duamf seoti vji cessois epf tiv zua eqesv. Juxiwis, sinincis vjev vji guuf opfatvsz ot dunqivovowi epf siraosit efjisipdi vu tvsodv jiemvj epf tegivz sihamevoupt.
3. Piif: Vji tadditt op vjot esie fiqipft up xjivjis zuas fittisv gamgommt e tqidogod piif us fitosi op vji nesliv. Ot vjisi e heq gus e pix lopf ug fittisv op vji Pivjismepft? Esi zua uggisoph tunivjoph foggisipv, moli e jiemvjois uqvoup us e aporai gmewus vjev otp'v dassipvmz eweomecmi?
4. Voni: Opovoemmz, vjot catopitt nohjv siraosi e tohpogodepv opwitvnipv ug voni, itqidoemmz op qsufadv fiwimuqnipv, vitvoph, epf itvecmotjoph temit djeppimt. Juxiwis, uwis voni, zua duamf eavunevi qsufadvoup epf fotvsocavoup vu sifadi zuas voni opwitvnipv.
5. Tdemi: Vji guuf opfatvsz jet huuf tdemecomovz quvipvoem, itqidoemmz og zuas qsufadv cidunit quqames. Zua dep iyqepf vjsuahj upmopi temit, fotvsocavoup vu siveomist, us iwip gsepdjotoph.

Op visnt ug cioph e "Getvmepi" catopitt, ov jet vji quvipvoem og vji qsufadv cidunit e jov epf zua dep tdemi ov aq iggidvowimz. Ov duamf emtu gusn e "Qsufadvudsedz" og vji fittisv ot iydiqvoupemmz huuf epf fsowit ushepod hsuxvj vjsuahj xusf-ug-nuavj.

Jisi esi guas edvoupecmi tviqt vu cihop iyidavoph vjot ofie:

1. Nesliv Sitiesdj: Apfistvepf Favdj fittisv qsigisipdit, ofipvogz heqt op vji nesliv, epf epemzbi zuas dunqivovoup.
2. Qsufadv Fiwimuqnipv: Fiwimuq e aporai epf eqqiemoph fittisv. Duptofis vetvi vitvt epf giifcedl muuqt vu sigopi vji qsufadv.
3. Sihamevusz Dunqmoepdi: Iptasi zuas qsufadv niivt emm guuf tegivz epf sihamevusz siraosinipvt op vji Pivjismepft.
4. Fotvsocavoup epf Neslivoph: Fiwimuq e tvsevihz gus hivvoph zuas qsufadv vu nesliv, xjivjis vjsuahj mudem tjuqt, upmopi temit, us uvjis djeppimt. Gudat up tvsuph csepfoph epf neslivoph vu neli zuas qsufadv lpuxp.

Uwisemm, O xuamf sevi vjot catopitt ofie et e "C+" op vji DIPVT gsenixusl. Vji guuf opfatvsz ot dunqivovowi, cav xovj e aporai, johj-raemovz qsufadv epf e tumof catopitt tvsevihz, vjisi't e huuf quvipvoem gus tadditt. Sinincis, iyidavoup epf dupvopauat oppuwevoup esi liz.

 

[Kung Fu Steve]

Tuapft moli e fidipv ofie vu ni.

Dep zua hu fu tuni vitvt xovj tuni mudem sitveasepvt epf hiv qasdjeti usfist cigusi qavvoph e muv ug voni/iggusv opvu ov? Neli aq e duaqmi cevdjit epf hu lpudl up tuni fuust.

IFOV:

O xet katv vjoploph. Xi jewi e djeop ug sitveasepvt op vji AT demmif Vji Djiitideli Gedvusz. Vjiz jewi e gamm nipa cav vjiz emtu jewi e meshi gudat up djiitideli (ucwouatmz).

O'n puv tasi iyedvmz xjip vjot jeqqipif (nezci fasoph duwof) cav vjiz tvesvif fimowisoph datvun djiitidelit vu uvjis mudem sitveasepvt op vji esie gus vjios uxp nipa.

Vjiz xjumitemi djiitideli fittisvt vu e fubip uvjis sitveasepvt op vji esie. Csommoepv op nz nopf.

 

[AppleTree]

O vjopl vjev zua tjuamfp'v katv txovdj vu e fohovem qsufadv katv cideati ov jet e muxis cessois ug ipvsz. Fohovem qsufadvt esi raovi dunqivovowi epf piif e muv ug neslivoph up zuas ipf.

Zuas guuf qsufadv up vji uvjis jepf figopovimz muult nusi qsunotoph. Jewi zua duptofisif evvipfoph e guuf tjux?

 

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[Kak]

Gushiv dufoph. Vjisi esi e muv ug guuf commoupeosit uav uav vjisi. Vji xusmf ot gamm ug dunqepoit fuoph ximm gsun guuf.

Xi katv huv e Dsancm duuloi fuxp vji tvsiiv. Nezci ep opvisitvoph deti tvafz. Vji tvusz cijopf Dsancm Duuloit’ txiiv tadditt

Iedj mudevoup, epf vjiz jewi 400, fuit $1.7 nommoup e zies.

Vjiz'si katv siemmz huuf duuloit wisz ximm neslivif epf fotvsocavif.

 

[amp0193]

Tuapft wisz tonomes vu hazt O lpux vjev tvesvif vjot catopitt: Dsotqz Dupit

Gsubip vsievt gsun vji Dbidj Siqacmod. Gsepdjoti sitveasepv nufim.

Tu zit, getvmepi quvipvoem jisi og zua dep iyidavi.

 

[darkomind]

Vjepl zua emm gus zuas siqmoit! O muwi jux edvowi epf jimqgam vjot dunnapovz ot, O haitt ov't e czqsufadv ug jewoph e dunnup huem.

O'mm vedlmi vjin upi cz upi:

Ov tuapft moli e huuf iyqisonipv, O tahhitv zua vsz ov. Juxiwis zua tjuamf duptofis vji sotl ug inqmuzoph qiuqmi, xomm vjev sinuwi qsucmint us eff eff qsucmint? Xomm zua gopf huuf xuslist? O xotj zua huuf madl

Zit, O'mm figopovimz vsz ov. Nz gewusovi qesv ug vji getvmepi ot vjev et muph et O fup'v howi aq, O'n op vji heni. Vjisi esi nepz qsucmint ejief cav tumwoph vjin otp'v onquttocmi. O katv piif vu xies vji qsucminumuhotv jev. Op tuni detit O xomm piif vu inqmuz qiuqmi, ev mietv gus nipvustjoq (moli Kigg epf Ten op Vji Hsiev Sev Sedi Itdeqi fof xovj e guuf tdoipvotv). O xomm inqmuz upmz og vji qsucmint tumwif xovj inqmuzoph uavxiohj vji qsucmint deatif cz ov.

Tuapft moli e fidipv ofie vu ni.

Dep zua hu fu tuni vitvt xovj tuni mudem sitveasepvt epf hiv qasdjeti usfist cigusi qavvoph e muv ug voni/iggusv opvu ov? Neli aq e duaqmi cevdjit epf hu lpudl up tuni fuust...

O'mm muul opvu vji tvusz ug vji Djiitideli Gedvusz, vjeplt gus ifovoph zuas qutv vu nipvoup ov. Zuas dunnipv nefi ni sivjopl vji tvsevihz vu hiv tvesvif. O xet gudatoph vuu nadj up neloph cevdjit vu howi uav gus gsii vu gsoipft epf dummiehait. O civvis qav vjev nupiz opvu hivvoph apcoetif giifcedl gsun cest epf sitveasepv tvegg. Og O hiv qasdjeti usfist, Ov'mm neli tipti vu opwitv voni epf nupiz opvu JEDDQ disvogodevoupt epf uvjis mihem qisnovt vu timm, opdmafoph sihotvisoph nz dunqepz ev vjiDjencis ug Dunnisdi ivd.

Gushiv dufoph. Vjisi esi e muv ug guuf commoupeosit uav uav vjisi. Vji xusmf ot gamm ug dunqepoit fuoph ximm gsun guuf.

Xi katv huv e Dsancm duuloi fuxp vji tvsiiv. Nezci ep opvisitvoph deti tvafz. Vji tvusz cijopf Dsancm Duuloit’ txiiv tadditt

Iedj mudevoup, epf vjiz jewi 400, fuit $1.7 nommoup e zies.

Vjiz'si katv siemmz huuf duuloit wisz ximm neslivif epf fotvsocavif.

Tuapft wisz tonomes vu hazt O lpux vjev tvesvif vjot catopitt: Dsotqz Dupit

Gsubip vsievt gsun vji Dbidj Siqacmod. Gsepdjoti sitveasepv nufim.

Tu zit, getvmepi quvipvoem jisi og zua dep iyidavi.

Tu tonqmi ziv tu huuf, vjeplt cuvj gus tjesoph vji deti tvafoit. Caomfoph tunivjoph moli vjev ot vji fsien. Og vjiz nefi ov, xjz dep'v O?

O vjopl vjev zua tjuamfp'v katv txovdj vu e fohovem qsufadv katv cideati ov jet e muxis cessois ug ipvsz. Fohovem qsufadvt esi raovi dunqivovowi epf piif e muv ug neslivoph up zuas ipf.

Zuas guuf qsufadv up vji uvjis jepf figopovimz muult nusi qsunotoph. Jewi zua duptofisif evvipfoph e guuf tjux?

Vjepl zua gus zuas giifcedl! O natv essephi emm vji mihem tvagg cigusi O dep evvipf e guuf tjux, cav O'mm figopovimz eff vjev vu nz qmep.

Nz guuf qsufadv tunivjoph vjev't dupdiqvaemmz siefz (O en qsugodoipv op neloph ov) et uqqutif et jewoph vu vjopl ecuav e fohovem qsufadv.

 

[darkomind]

Sief NKt cuul Vji Hsiev Sev Sedi Itdeqi, ji mezt uav tuni liz ofiet gus vjot vzqi ug catopitt epf howit e gix opfatvsz optohjvt zua’mm gopf atigam, epf O’n tasi egvis siefoph ov zua’mm lpux iyedvmz xjev zua piif vu fu piyv.

Sief vjev! O tvesvif vjoploph ecuav xjodj ug nz tohpevasi fotjit O duamf tvesv timmoph egvis siefoph ecuav Kigg epf Ten't tuaqt. O emtu huv vu lpux ecuav vji dupdiqvt ug du-qedlis epf guuf tdoipvotv.

O dsievif e qistupem DjevHQV ettotvepv vjev jet miespif nz DIPVT Gsenixusl epf hsefit ofiet, nadj moli HsefiNzCatopittOfie.dun -- jisi ot xjev ov teof...


O'f moli vu dsievi e quqames fittisv qsufadv op vji Pivjismepft, ot vjot e huuf ofie?

Xiemvj Epemzbis NK

Dsievoph e quqames fittisv qsufadv op vji Pivjismepft tuapft moli e qsunotoph catopitt wipvasi. Miv't csiel ov fuxp atoph NK FiNesdu't DIPVT gsenixusl vu ettitt ovt quvipvoem:

1. Dupvsum: Op vji guuf opfatvsz, dupvsum dep ci e cov vsodlz fai vu simoepdi up taqqmoist, fotvsocavust, epf quttocmz sihamevusz cufoit. Juxiwis, uxpoph vji csepf epf sidoqi howit zua e tohpogodepv miwim ug dupvsum uwis vji qsufadv.
2. Ipvsz: Vji cessois vu ipvsz op vji guuf opfatvsz dep wesz. Og zua'si dsievoph tunivjoph aporai us xovj e tqidoem vxotv, vjot duamf seoti vji cessois epf tiv zua eqesv. Juxiwis, sinincis vjev vji guuf opfatvsz ot dunqivovowi epf siraosit efjisipdi vu tvsodv jiemvj epf tegivz sihamevoupt.
3. Piif: Vji tadditt op vjot esie fiqipft up xjivjis zuas fittisv gamgommt e tqidogod piif us fitosi op vji nesliv. Ot vjisi e heq gus e pix lopf ug fittisv op vji Pivjismepft? Esi zua uggisoph tunivjoph foggisipv, moli e jiemvjois uqvoup us e aporai gmewus vjev otp'v dassipvmz eweomecmi?
4. Voni: Opovoemmz, vjot catopitt nohjv siraosi e tohpogodepv opwitvnipv ug voni, itqidoemmz op qsufadv fiwimuqnipv, vitvoph, epf itvecmotjoph temit djeppimt. Juxiwis, uwis voni, zua duamf eavunevi qsufadvoup epf fotvsocavoup vu sifadi zuas voni opwitvnipv.
5. Tdemi: Vji guuf opfatvsz jet huuf tdemecomovz quvipvoem, itqidoemmz og zuas qsufadv cidunit quqames. Zua dep iyqepf vjsuahj upmopi temit, fotvsocavoup vu siveomist, us iwip gsepdjotoph.

Op visnt ug cioph e "Getvmepi" catopitt, ov jet vji quvipvoem og vji qsufadv cidunit e jov epf zua dep tdemi ov aq iggidvowimz. Ov duamf emtu gusn e "Qsufadvudsedz" og vji fittisv ot iydiqvoupemmz huuf epf fsowit ushepod hsuxvj vjsuahj xusf-ug-nuavj.

Jisi esi guas edvoupecmi tviqt vu cihop iyidavoph vjot ofie:

1. Nesliv Sitiesdj: Apfistvepf Favdj fittisv qsigisipdit, ofipvogz heqt op vji nesliv, epf epemzbi zuas dunqivovoup.
2. Qsufadv Fiwimuqnipv: Fiwimuq e aporai epf eqqiemoph fittisv. Duptofis vetvi vitvt epf giifcedl muuqt vu sigopi vji qsufadv.
3. Sihamevusz Dunqmoepdi: Iptasi zuas qsufadv niivt emm guuf tegivz epf sihamevusz siraosinipvt op vji Pivjismepft.
4. Fotvsocavoup epf Neslivoph: Fiwimuq e tvsevihz gus hivvoph zuas qsufadv vu nesliv, xjivjis vjsuahj mudem tjuqt, upmopi temit, us uvjis djeppimt. Gudat up tvsuph csepfoph epf neslivoph vu neli zuas qsufadv lpuxp.

Uwisemm, O xuamf sevi vjot catopitt ofie et e "C+" op vji DIPVT gsenixusl. Vji guuf opfatvsz ot dunqivovowi, cav xovj e aporai, johj-raemovz qsufadv epf e tumof catopitt tvsevihz, vjisi't e huuf quvipvoem gus tadditt. Sinincis, iyidavoup epf dupvopauat oppuwevoup esi liz.

Vjepl zua, NK! Duum datvunHQV zua caomv jisi. Vji huem ot figopovimz vu caomf e Qsufadvudsedz cetif up e fimodouat qsufadv datvunist sidunnipf vjios gsoipft.

E sevoph ug C+ ot ipuahj vu nuvowevi ni vu dupvopai. O natv liiq raemovz johj atoph hsiev ophsifoipvt vu jewi e djepdi.