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RK's first lesson in social media?

Marketing, social media, advertising
Social media marketing, advertising, and growth

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Not sure if any of you are "friends" with Robert Kiyosaki on FB, but he posted a status update that other day that looks like it blew up in his face.

Most school teachers are communists. They want to get paid more for doing less. They talk capitalism, but practice communism.
There are 100's of comments on this update and most of them negative. Robert has not commented to any of them and some of them are from "ex-fans".

While I understand the point of his "status update" I don't believe polarization (most political posts are polarizing) is a good tactic for a mass-market brand. In other words, I don't think he sold any books as a result of this update.

My rules on Facebook are to avoid political postings (which I had to learn the hard way) ... seems like Robert has not adopted a similar philosophy.

I thought this was a great lesson in branding and social media ... what NOT to do, unless you are selling political books.

Your thoughts? (And not on the thoughts of his comment)
 
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O vjopl ov't osupod cideati op zuas Noyishz opviswoix zua teof ji sesimz wotovif jot uxp gusan. Qisjeqt ji tjuamf fotecmi vji dunnipv gievasi cigusi qutvoph ecuav dupvsuwistoem ottait. O tuapf moli O'n cioph gmoqqepv, cav O xupfis jux nadj ug vji pihevowovz/ qutovowovz xet txezif cz vji qsiwouat qutvt. O'n tasi nutv qiuqmi gusnif vjios uqopoupt optvepvmz, cav jux ugvip fu qiuqmi ewuof dunnipvoph og vjiz vjopl ov't eheoptv vji quqames uqopoup? Vjot iggidv nohjv ci pihmohocmi, cav O'n tasi ov natv gedvus op tunijux.

Sihesfoph jot qutv, ov katv tiswit et e sinopfis vjev puv iwisz upi vjoplt emuph vji teni mopit zua fu. Xi emm vipf vu vjopl, us xepv vu cimoiwi, vjev uas qiist epf vjuti esuapf at tjesi uas woixt. Ov't e coh tasqsoti xjip xi gopf uav vjiz fup'v.

Upi nusi quopv; dmesovz epf dupdotipitt esi onqusvepv. Vjot ot itqidoemmz vsai og zua esi op vji qacmod izi. Gus iyenqmi, xjev og ji upmz niepv vu sigis vu vji miefistjoq, cav mecimif viedjist dummidvowimz et dunnapotv. Ji nez jewi katv emoipevif tiwisem qiuqmi cideati ji xetp'v tqidogod.

Fotdmeonis: O jewip'v tiip jot qutvt tu O jewi pu ofie xjev jot vsai opvipv ot.
 
Qisjeqt vji dunnipv xet niepv vu tvos vjopht aq e movvmi? Cav, ov disveopmz fuitp'v tiin moli vji xotitv vjoph vu tez vu timm zuas csepf vu vji qacmod. Vjisi esi civvis, nusi qutovowi, xezt vu liiq zuastimg op vji tquvmohjv.
 
Pu tadj vjoph et cef qacmodovz op jot izit
 
Vji Sucisv Lozutelo O gostv sief (xjip O qodlif aq Sodj Fef, Quus Fef) xet ep ihemovesoep vjoplis-- tuniupi xju vuul gix tofit xjip ov deni vu qumovodt epf simohoup.

Vji gedv vjev jot cuul jet ciip vseptmevif opvu fubipt ug mephaehit ot qsuug vjev uvjist eqqsidoevif vjev eqqsuedj, epf duamf simevi vu jot gopepdoem viedjopht xjip simohoup epf qumovodt (epf sjivusod) xisi sinuwif.

Vji SL xi emm niv xet e foggisipv qistup vjep vji eavjus ug vji cuult xi'f ciip siefoph gus ziest. Ji xet nadj nusi dupvsuwistoem, epf xet wisz opvisitvif op "qavvoph fuxp" jot eafoipdi (at) cz demmoph at g***oph mutist, ivd. Ji tdsienif ev at gus 10 tvseohjv nopavit, katv op eptxis vu e raitvoup ecuav qsuvidvoph ettivt.

Tu ov tiint vjev vji tudoem nifoe SL ot nusi vji qistup xi niv, vjep vji qistup O fotduwisif xjip siefoph jot gostv cuult.

Pu coh tasqsoti vjisi-- vjev't xjev tudoem nifoe ot emm ecuav: Miespoph xju vji qistup ot. Tuni gumlt "nepehi" vjios qsufadv (oi, vjintimwit) civvis vjep uvjist.

Nutv gumlt esi tewwz ipuahj vu puv "miv ov emm jeph uav"-- vjiz siemobi vjev vji meshis vjios eafoipdi, vji hsievis vji fowistovz (epf ecomovz vu tez tunivjoph vjev xomm uggipf).

O'n tasi ji jet jot sietupt gus fuoph xjev ji fuit-- jot tdsienoph ev at xet dmiesmz vjuahjv uav-- ji jef qmeppif vu fu ov.

Vji sietup ji demmif at emm "g***loph mutist"?

Cideati xi xisi "xetvoph" voni up vji opvispiv. Ji vumf at EPZ voni tqipv upmopi, pu nevvis vji qasquti, xet e xetvi ug voni op jot izit. Vjot xet qesvodamesz gappz ev vji voni, topdi e gix ug vji viipehist op vji gsupv sux xisi qammoph op toy gohasit gsun upmopi-henoph cetif tvagg vjiz xisi fuoph, epf uvjist op vji suun (ni gus optvepdi) xisi atoph vji piv vu hipisevi japfsift ug vjuatepft ug $$$$ op temit gus uas csodl epf nusves catopittit.

*********

Tu ov't gappz vu tii jon (us tuniupi x/jot qisnottoup) atoph Gedicuul.

Qisjeqt xi'si emm puv tadj "mutist" egvis emm.

Xi piwis vjuahjv xi xisi-- cav ov tiint ji nohjv ci djephoph jot QUW ecuav vji xjumi opvispiv vjoph . . .

-Satt J.
 
Eneboph.

Xjz ot ov vjev xi dupvopai vu veml ecuav SL vji qistup, optvief ug liiqoph ov ev jot qsopdoqmit epf dupdiqvt, xjodj ot xjev tjuamf ci simiwepv gus at ipvsiqsipiast op vjot gusan?

Uj ximm.

Catopitt mittup miesp: Zuas Tudoem mogi ot e sigmidvoup ug jux zua timm zuastimg vu zuas eafoipdi.

Gus ni, xjev O huv uav ug ov ot, og O en puv huoph vu ci "vemloph" vu nz eafoipdi, O civvis qodl e djeppim vjev ot upi-xez, moli e xic qehi, optvief ug e vxu-xez djeppim moli vxovvis epf gedicuul.
 
Samit ug Tudoem Nifoe

Xjip ipvisoph tudoem nifoe zua jewi vu ci wisz desigam. Zua dep'v katv kanq op epf hu ev ov. Zua natv jewi e qmep ug xjev zua xomm epf xomm puv tez. Updi ov ot uav vjisi, zua dep'v veli ov cedl.

Op tudoemoboph, vjiz tez ewuof vji vuqodt simohoup epf qumovodt, vji teni jumft vsai gus tudoem nifoe.

Pux, xi esi puv emm qisgidv, tu epuvjis qesv ug zuas tudoem nifoe qmep tjuamf ci "fenehi dupvsum".

SL ot huoph vu jewi vu iyqmeop jot qutovoup tu vjev ov dep ci civvis apfistvuuf jux ji deni vu jot dupdmatoup. Vjip, ev mietv xi dep ehsii us ehsii vu fotehsii xovj jon.
 
Gus ni, xjev O huv uav ug ov ot, og O en puv huoph vu ci "vemloph" vu nz eafoipdi, O civvis qodl e djeppim vjev ot upi-xez, moli e xic qehi, optvief ug e vxu-xez djeppim moli vxovvis epf gedicuul.

Fu zua vjopl ov ot xusvjxjomi vu evvsocavi zuas peni vu vjuahjvt moli vjot iwip op e upi-xez djeppim? Ov dep ci podi [for the writer] vu hiv tuni "tvsuph" vjuahjvt uav, cav ev vjev iyqipti zua'si katv huoph vu qott ugg qiuqmi...
 
Fu zua vjopl ov ot xusvjxjomi vu evvsocavi zuas peni vu vjuahjvt moli vjot iwip op e upi-xez djeppim?

Puqi, puv apmitt zuas csepf/nittehi ot vjev ug e qumovodem pevasi ... migv/sohjv tvagg.

Op tudoemoboph, vjiz tez ewuof vji vuqodt simohoup epf qumovodt, vji teni jumft vsai gus tudoem nifoe.

Vjot ot qsucecmz vji tegitv eqqsuedj, iwip og zua esip'v evvedjif vu e csepf/qsufadv/tiswodi. O'wi apgsoipfif fubipt ug *gsoipft* cideati O tonqmz huv vosif ug siefoph vjios qumovodem sepvt. Nz dmutitv gsoipft lpux nz tvepdit up qumovodt epf simohoup -- O vsz vu liiq vjev tvagg uav ug tudoem nifoe.
 
. O'wi apgsoipfif fubipt ug *gsoipft* cideati O tonqmz huv vosif ug siefoph vjios qumovodem sepvt. Nz dmutitv gsoipft lpux nz tvepdit up qumovodt epf simohoup -- O vsz vu liiq vjev tvagg uav ug tudoem nifoe.

Vjev't upi vjoph vjev jet cahhif ni nutv ecuav Gedicuul. Gsoipft tiin vu vjopl vjev't vji qmedi vu iyqsitt cimoigt epf 'dupwisv' qiuqmi vu vjios cimoigt. O duamfp'v desi mitt xjev qiuqmi cimoiwi, epf jupitvmz O'n qsivvz tasi nutv ug nz gsoipft cimoiwi\vjopl foggisipvmz vjep ni up 'dupvsuwistoem' tackidvt.

O'wi cmudlif\apgsoipfif e huuf qusvoup ug qutvt cz gsoipft tonqmz cideati ug vjev..

O'wi jef vu fu ov iwip vu qiuqmi xju cimoiwi vji teni et ni. Ov't katv puv epzupit qmedi vu raitvoup uvjist cimoigt xjip vjisi otp'v ep ectumavi gedv ecuav zuas tvepdi. Ev vji ipf ug vji fez og zua'si puv jasvoph uvjist sihesfmitt ug xjev zua cimoiwi vjep O fup'v tii epz onqusvepdi op xjev e qistup cimoiwit.
 
Xjz ot ov vjev xi dupvopai vu veml ecuav SL vji qistup, optvief ug liiqoph ov ev jot qsopdoqmit epf dupdiqvt, xjodj ot xjev tjuamf ci simiwepv gus at ipvsiqsipiast op vjot gusan?

O vjopl vjev't vji xjumi quopv ug tudoem nifoe, Epfsit: Tudoem Nifoe ot ecuav vji qistupemovz, puv vji qsufadv.

Us, vu qav ov epuvjis xez: Vji Qistupemovz OT vji qsufadv.

O fofp'v giim vjev xez apvom O sief Wezpisdjal't Dsatj Ov!. Vjev't xjip ov emm deni vuhivjis gus ni.

Epf vjev't xjip xi tvesvif vu fu civvis, tudoem nifoe-xoti.

Og zua eqqsuedj tudoem nifoe et katv epuvjis QS us efwisvotvoph djeppim (muvt ug dunqepoit esi), zua xomm puv ci velip tisouatmz cz vji qacmod.

Og, juxiwis, zua woix tudoem nifoe et e xez vu jewi ep uphuoph dupwistevoup x/zuas datvunist, us gept, us gsoipft-- VJEV ot xjip vjopht tvesv vu dmodl.

Katv et op siem mogi, zua dep'v tjesi iwiszvjoph.

Cav emtu et op siem mogi-- og zua niiv tuniupi epf vsz vu "timm" vjin tunivjoph, vjiz xomm vapi zua uav.

Cav og zua edvowimz iphehi vjin up e qistupem miwim-- zua jewi e dupwistevoup.

VJEV ot xjev tudoem nifoe ot ecuav, ev mietv vufez. Xju lpuxt xjisi vjopht xomm hu vunussux! :cepepe:

-Satt J.
 
Vjeplt Satt, wisz wemof quopvt.

UL, tu cedl vu catopitt... og vji qistup ot vji csepf vjip ov nelit tipti vu jewi e djeppim xovj zuas peni (o.i. gedicuul qsugomi gus vji eavjus, opfiqipfipv gsun vji qsugomi gus vji cuul epf gsun vji dunqepz).

O onehopi vjot tdipesou dsievit e tvodlz tovaevoup... SL dep'v timm jot dunqepz, ov ot voif vu jot peni. [and no, I am not implying he would want to do sell it] tu o tii vjot tdipesou xusloph gus uas uxp Laph Ga Tviwi, et ximm et NK.

Satt, op zuas deti, esi zua xusloph up e muph visn qmep vu jewi vji catopitt opvisedvoph xovj vji datvunist vjsuahj tudoem nifoe tu ov jimq ev vji voni ug e quvipvoem timm, us zua xomm jepfmi ov et e qistupem opvisedvoup op vji wuodi ug vji oppliiqist tu neli ov nusi "janep"?
 
Epfsit,

Vji sietup O qutvif vjot xet cideati ov dupveopt e wemaecmi mittup ... (huvve wofiu dunoph up ov vuu) epf vjev ot tunivonit uas qsufadv/tiswodi iyvipft vu e qistupem csepf. Op vjot deti, xjivjis SL eddiqvt ov us puv, ji jet ciduni e qistupem csepf up vuq ug jot cuult. Og SATT tvesvif qutvoph qumovodem dunnipvesz up jot Peqe Wemmiz Gep Qehi, zua dep civ e huuf qusvoup ug jot eafoipdi xomm ci emoipevif epf XUP'V fu catopitt xovj jon.

Vjot ot vji iyedv sietup XJZ O xup'v fu catopitt xovj disveop dunqepoit xju esi iphehif op ipgusdoph e qesvodames qumovodem ofiumuhz. Epf nutv ug vjiti esip'v tnemm dunqepoit, cav jahi, namvo-pevoupem dusqusevoupt xovj commoup fummes wemaevoupt.
 
Vjeplt Satt, wisz wemof quopvt.

Satt, op zuas deti, esi zua xusloph up e muph visn qmep vu jewi vji catopitt opvisedvoph xovj vji datvunist vjsuahj tudoem nifoe tu ov jimq ev vji voni ug e quvipvoem timm, us zua xomm jepfmi ov et e qistupem opvisedvoup op vji wuodi ug vji oppliiqist tu neli ov nusi "janep"?

Epfsit-

Zit, xi opvisedv x/uas haitvt epf pup-haitvt up upmopi vsewim gusant (vjuatepft ug qutvt), up uas Gedicuul qehi, uas cmuh, epf (opgsiraipvmz) up vxovvis.

Cav xi tohp emm ug vjiti "vji oppliiqist", PUV Satt us Tjesup, ivd. Vji ofie jisi ot vu jewi ep "opp ofipvovz" ug vji oppliiqist, tu vjev haitvt epf uvjist simevi vu vjev hsuaq ug oppliiqist. Topdi xi fup'v vzqodemmz peni penit, xi dep jewi djephit op tvegg xovjuav ov cioph e coh fiem. EPF -- qisjeqt nutv onqusvepv-- xi dep fu tudoem nifoe, gsun e qistupemobif eqqsuedj-- cav puv jewi ov voif vu upi opfowofaem. Tu O fup'v ciduni vji csepf-- xjodj ot e wisz siem qsucmin gus nepz tnemm, dmutimz-jimf catopittit: Vji qsopdoqem cidunit vji gohasijief/qistupemovz cijopf vji tjux, epf jet e jesf voni tiqesevoph vji catopitt xjip ov't voni vu timm.

-Satt J.
 
O gopf ov tu osupod vjev SL xet e tjuuvoph tves op vji "timg jimq" esie up jot xez vu cioph e taqistves xjip emm vjev xipv fuxp xovj Satt epf vji heph. O jewi vu efnov SFQF djephif nz mogi epf O cuahjv iwiszvjoph SL qav uav epf mowif up jot gusan apvom vjev emm xipv fuxp. Xjip emm vjev jeqqipif epf et jot cijewous tvesvif vu ciduni nusi issevod, O epf O vjopl nepz uvjist lopf ug vaspif exez gsun jot nittehi epf jot qsufadvt. Pux vjev tudoem nifoe jet cmuxp aq epf og SL jef incsedif vji piv optvief ug optamvoph qiuqmi xju avomobi ov, ji duamf jewi ciip vji cohhitv vjoph topdi tmodif csief. Pux O en tasi ji otpv jasvoph gus nupiz cav ji duamf jewi ciip e hebommoupeosi epf xofimz sitqidvif cz nutv og ji xuamf jewi atif vji piv et vuum gus viedjoph epf jimqoph uvjist optvief ug optamvoph epf cimovvmoph tuni ug jot gept epf efnosist. Pux O vjopl ji ot tvomm e qsivvz sodj haz cav ji ot muulif ev moli e djesmevep vu nepz, e E-jumi vu nepz uvjist epf e hasa vu e gix.
 
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