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(Radio interview) How to quickly get started in business


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Jun 9, 2020
So I listened to the first ep of the interviews..

At the beginning you mention finding out what people are searching for first; then sell to that. I think it sounds great in principal. Very good in fact. Because you're identifying the need first.

Landing page and keyword defining what the customer/client is looking for is key. Especially geo-based businesses. Do you do tax law in Seattle or does your landing page even mention that.

People care about what you provide, not your story or how hard you work. WeFM.

Chasing numbers instead of people can lead you down a road of disappointment. Reminds me of what MJ says when he states to provide value first and foremost.

Must give to receive. Offering help and helping other's breeds healthy word of mouth. Which apparently is how you get most your clients.

"Hi, how's business going?" = Data collection on business problems. People like to be heard. And people are clicks. Why did that click happen? The click(person) was looking to solve an issue or resolve a need.

This = This


I'll try it.
Success in affiliate marketing = profit/sales
Profit/Sales = Traffic
Traffic = Paid, worthy blogs, websites, YT, etc
Paid, worthy blogs, websites, YT, etc = Produce valuable written/spoken content about the niche or money
Produce valuable written.. = Time, patience and knowledge, or money

Thus: TIme patience, knowledge = Success in affiliate marketing

Think I did it right.

Are people searching for what you're trying to sell? This is paramount.
Not about you and your product. It's about if they want it, not if they need it.
Sell to the want.

Put your basket under the tree where apples are already falling(Adwords search analysis).
Don't try to shake the tree to generate demand.

If you can't get a customer; you don't have a business, you have a hobby.

To summarize, I learned the principals on google adwords, finding a market and how it works. Not exactly sure how I'd execute that but everything made sense!
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Andy Black

Help people. Get paid. Help more people.
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May 20, 2014
Damn. I did that interview nearly 7 years ago.

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