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Questions about Saas companies and animated explainer videos

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A topic related to SAAS or APPs

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nghilam

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Hi everyone, I want to do market research about animated explainer video for saas. It is so less information and statistics about this out there on the internet. Mostly are all the similar content about benefits of animated explainer video. So I need community help, especially from someone doing marketing or use animated explainer video for saas companies. So below are my questions:

1. Why Saas companies need animated explainer videos? Do they benefit from animated explainer videos?

2. What are these benefits? Is it a part of marketing strategy? Does it help to increase sales?

3. It would be nice if you can share some insights after you got animated explainer video like sales, lead generation, followers growth...


Thank you very much.
 
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