Hey guys, I’m looking into opening an ecommerce store with my own private label products and products of others. I eventually want to build a name brand and it be the go to place. I have a few questions on how to handle it though.
My goal is to have 2 or 3 different quality lines. High end, medium, and low end.
Do I open the ecommerce store, let’s call it Acme Products. Do I make a line Called Acme XXX and have it with low quality, medium, quality, and high quality products with "different models". Or do I have separate brand names so people think of quality when they think of it. Say Acme XXX High Quality products, only the best of the best, Beta XXX Medium quality a mix of savings and quality, and generic name low quality, cheap type no thrills products?
Also, should I name the store the same name as one of the product lines? I don't want to name is the same as my high quality line and people not go to it thinking it's to expensive. I want to be known for having my products as well as others.
My goal is to have 2 or 3 different quality lines. High end, medium, and low end.
Do I open the ecommerce store, let’s call it Acme Products. Do I make a line Called Acme XXX and have it with low quality, medium, quality, and high quality products with "different models". Or do I have separate brand names so people think of quality when they think of it. Say Acme XXX High Quality products, only the best of the best, Beta XXX Medium quality a mix of savings and quality, and generic name low quality, cheap type no thrills products?
Also, should I name the store the same name as one of the product lines? I don't want to name is the same as my high quality line and people not go to it thinking it's to expensive. I want to be known for having my products as well as others.
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