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Question, Selling to Distributors/Wholesalers

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Hello over the past month I've been busy putting together my first e-commerce niche website and during this process I've had a lot of validation of my products before even launching ( Instagram/ People "have to have it!" "when are these for sale?" "Need & want")

I've had a handful of different types of distributors, bloggers, and people looking for sponsorships.
Now this being my first go at business I'm not familiar with how partnerships like this work
but I was looking to selling my product at a 30-40% discount to people who want to buy in bulk.

My main concern is that If I sell to too many people right out of the gate I might get some quick recognition but it might shorten the lifespan of the product because so many people are now selling it, possibly as their own. I remember listening to a podcast on buildmyonlinestore.com about how having too many distributors could cause them to compete for price and eventually cheapen the product.

Can someone help me out with some guidance, like should I need to come up with some sort of contract (if so what would be typical to include or is there a certain name for such a thing). Or would it be best to sell only full retail through my site to until I get the ball rolling.

Any insight is greatly appreciated, thanks.
 
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Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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