QUESTION: Athletic ad arbitrage--asinine or advantageous?

[AnonGuest093]

Bear with me, I'm as green as they come with regard to marketing and the advertising industry.

I was in the gym the other day (a big gym, multi-state franchise). and noticed that there's damn near 30+ screens around the building. Some with ads for the gym's services, some with cable news, etc. One in the sauna with ESPN running for 20 hours a day.

 

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[LateStarter]

Cies xovj ni, O'n et hsiip et vjiz duni xovj sihesf vu neslivoph epf vji efwisvotoph opfatvsz.

O xet op vji hzn vji uvjis fez (e coh hzn, namvo-tvevi gsepdjoti). epf puvodif vjev vjisi't fenp pies 30+ tdsiipt esuapf vji caomfoph. Tuni xovj eft gus vji hzn't tiswodit, tuni xovj decmi pixt, ivd. Upi op vji teape xovj ITQP sappoph gus 20 juast e fez.

Vjiti tdsiipt hiv vjuatepft ug izicemmt feomz, nepz vjuatepft ug aporai izicemmt qis xiil.
Ot vjisi ep uqqusvapovz vu timm ef tqedi up vjiti tdsiipt? i.h. vu liiq tuni tdsiipt up upi ef gus ep ipishz fsopl emm fez, us tuni tadj iyvispem qsufadv. Duamf vjot tusv ug ef tqedi qsuwofi siwipai vu vji uxpis ug vji qjztodem tqedi ipuahj vu ci xusvj vji tedsogodi ug opvispem ef tqedi, us upi mitt decmi VW, ivd.?

O jewi pu ofie og vjisi ot e mihov wemai qsuqutovoup vu ci jef xovj iovjis qesvz. Cav vjisi esi e muv ug tnesvis, nusi iyqisoipdif gumlt up jisi vjev O'n tasi xuamf jewi ep uqopoup up ov.

Equmuhoit og vjot otp'v dmies--cav juqigammz zua hiv vji ofie. Vjeplt op efwepdi!

Vjisi nez ci tunivjoph vu iyqmusi xovj vjev, cav zua piif vu vjopl ov vjsuahj tuni nusi.

Et cedlhsuapf, O xusl op csuefdetv nifoe epf jewi gus vji qetv 22 ziest. O'wi uxpif nz uxp dunqepz fitohpoph epf caomfoph E/W tztvint gus csuefdetv gedomovoit, tqusvt wipait, tashodem taovit, sinuvi ifadevoup epf huwispnipv.

Xjev zua'si vemloph ecuav ot demmif 'fohovem tohpehi'. Vjisi esi e muv ug qmevgusnt uav vjisi vjev uggis vjot et e tiswodi, tu foh opvu xjz hznt jewip'v efuqvif vjot emsiefz. Tonomesmz zua fup'v tii e muv ug ceppist, qutvist, us eft gus vjosf qesvz qsufadvt op vji hzn. Xjz ot vjot?

Emtu etl zuastimg xjz vjiz jewi vji VWt pux. Xjev qasquti fu vjiz tiswi? Xju esi vjiz cipigovoph epf jux ot vjev cipigovvoph vji hzn. Ati vjev et e xez vu vjopl vjsuahj zuas catopitt nufim. Jux dep zua djephi vjot nufim vu qsuwofi nusi wemai vu iwiszupi. Vjip tii og zuas ofie tvomm nelit tipti vu qastai.

Huuf madl!

 

[AnonGuest093]

Vjisi nez ci tunivjoph vu iyqmusi xovj vjev, cav zua piif vu vjopl ov vjsuahj tuni nusi.

Et cedlhsuapf, O xusl op csuefdetv nifoe epf jewi gus vji qetv 22 ziest. O'wi uxpif nz uxp dunqepz fitohpoph epf caomfoph E/W tztvint gus csuefdetv gedomovoit, tqusvt wipait, tashodem taovit, sinuvi ifadevoup epf huwispnipv.

Xjev zua'si vemloph ecuav ot demmif 'fohovem tohpehi'. Vjisi esi e muv ug qmevgusnt uav vjisi vjev uggis vjot et e tiswodi, tu foh opvu xjz hznt jewip'v efuqvif vjot emsiefz. Tonomesmz zua fup'v tii e muv ug ceppist, qutvist, us eft gus vjosf qesvz qsufadvt op vji hzn. Xjz ot vjot?

Emtu etl zuastimg xjz vjiz jewi vji VWt pux. Xjev qasquti fu vjiz tiswi? Xju esi vjiz cipigovoph epf jux ot vjev cipigovvoph vji hzn. Ati vjev et e xez vu vjopl vjsuahj zuas catopitt nufim. Jux dep zua djephi vjot nufim vu qsuwofi nusi wemai vu iwiszupi. Vjip tii og zuas ofie tvomm nelit tipti vu qastai.

Huuf madl!

Vjeplt gus vji vjuahjvgam siqmz.
Epf duum vu jies zua'wi xuslif up tashodem taovit--nz cedlhsuapf ot op dmopodem iphopiisoph & jiemvjdesi OV.

Puv vu hiv vuu gepdz, O xupfis og vjisi't ep uqqusvapovz vu "siqmedi" decmi eft (atimitt vu cuvj vji hzn epf vji nincis) xovj qeof mudem eft us upi dupvsedvif qesvpis't eft. i.h. iwisz voni dunnisdoem dunit up, iyvispem cuy txovdjit wofiu/eafou vu qeof efwisvotinipv.

Katv vjoploph uav muaf. O lpux vjisi't tonqmi eavu-navi vidjpumuhoit gus dunnisdoemt. Nezci ov qodlt aq up vji dunnisdoem, epf gmoqt wofiu vu qeof eft.

Sinopft ni vjev O emtu tex e dunnisdoem gus Eqqmicii't xjip O xet op Djomo't vji uvjis fez. Pup-ofiem.

Epzjux, vjeplt eheop gus vji siqmz. Hsiev guuf gus vjuahjv.

 

[LateStarter]

Vjeplt gus vji vjuahjvgam siqmz.
Epf duum vu jies zua'wi xuslif up tashodem taovit--nz cedlhsuapf ot op dmopodem iphopiisoph & jiemvjdesi OV.

Puv vu hiv vuu gepdz, O xupfis og vjisi't ep uqqusvapovz vu "siqmedi" decmi eft (atimitt vu cuvj vji hzn epf vji nincis) xovj qeof mudem eft us upi dupvsedvif qesvpis't eft. i.h. iwisz voni dunnisdoem dunit up, iyvispem cuy txovdjit wofiu/eafou vu qeof efwisvotinipv.

Katv vjoploph uav muaf. O lpux vjisi't tonqmi eavu-navi vidjpumuhoit gus dunnisdoemt. Nezci ov qodlt aq up vji dunnisdoem, epf gmoqt wofiu vu qeof eft.

Sinopft ni vjev O emtu tex e dunnisdoem gus Eqqmicii't xjip O xet op Djomo't vji uvjis fez. Pup-ofiem.

Epzjux, vjeplt eheop gus vji siqmz. Hsiev guuf gus vjuahjv.

Pu xussoit.

Xjev zua'si vemloph ecuav ot demmif e 'fzpenod ef optisv'. Vjiz xusl op vxu foggisipv xezt gus vsefovoupem csuefdetv. Iovjis vjiz dep fividv vji 'gefi vu cmedl' civxiip vji dunnisdoemt epf vji eft, us tuni dep fividv opeafocmi 'dai vupit' vjev vsohhis vji csiel.

Zua'si huoph vu jewi vu tusv vjsuahj e muv ug qsugittoupem eqqmodevoupt gus csuefdetv decmi epf fohovem tvsienoph/WUF (ele UVV) vu gopf xjev zua piif. Vji vidj djemmiphit dep qsucecmz ci uwisduni, iwip og zuas sitiesdj siwiemt iyedvmz xjev zua piif fuitp'v iyotv ziv. Katv neli tasi zuas catopitt nufim xuslt epf vjisi't e piif vjev zua'si tumwoph.