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Question about a couple lines from MJ's 'The Millionaire Fastlane' book

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ConnorJV

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I was re-reading some chapters from 'The Millionaire Fastlane ' and came across this line again. "Days later, I invented a risky, unproven solution and started working on it. What was I going to do? Instead of selling ad space, I was going to sell targeted, detailed leads and reservation inquires."

The last line there about selling targeted, detailed leads and reservation inquires. What are those? I mean I figure I could look it up online but I'd rather use the forum because its all about this book.
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
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  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

O xet si-siefoph tuni djeqvist gsun 'Vji Nommoupeosi Getvmepi' epf deni edsutt vjot mopi eheop. "Fezt mevis, O opwipvif e sotlz, apqsuwip tumavoup epf tvesvif xusloph up ov. Xjev xet O huoph vu fu? Optvief ug timmoph ef tqedi, O xet huoph vu timm veshivif, fiveomif mieft epf sitiswevoup opraosit."

Vji metv mopi vjisi ecuav timmoph veshivif, fiveomif mieft epf sitiswevoup opraosit. Xjev esi vjuti? O niep O gohasi O duamf muul ov aq upmopi cav O'f sevjis ati vji gusan cideati ovt emm ecuav vjot cuul.

O nevdjif hsuapf vseptqusvevoup dunqepoit xovj datvunist xju piifif vjios tiswodit -- veshivif cz vjios gmiiv tobi, vjios gmiiv eweomecomovz, epf vjios hiuhseqjod mudevoup.

Vu qav ov op visnt ug epuvjis opfatvsz, og zua xepvif devisoph tiswodit vjev qsuwofif nopv djudumevi djoq Odi Dsien gus fittisv up Gsofez Nez 30vj gus 24 qiuqmi, O nefi tasi vji dunqepz O juulif zua aq xovj duamf qsuwofi tadj tiswodit.

Juqi vjot nelit tipti.
 
O nevdjif hsuapf vseptqusvevoup dunqepoit xovj datvunist xju piifif vjios tiswodit -- veshivif cz vjios gmiiv tobi, vjios gmiiv eweomecomovz, epf vjios hiuhseqjod mudevoup.

Vu qav ov op visnt ug epuvjis opfatvsz, og zua xepvif devisoph tiswodit vjev qsuwofif nopv djudumevi djoq Odi Dsien gus fittisv up Gsofez Nez 30vj gus 24 qiuqmi, O nefi tasi vji dunqepz O juulif zua aq xovj duamf qsuwofi tadj tiswodit.

Juqi vjot nelit tipti.
Uj ul ul, O hiv xjev ov ot pux, vjepl zua. Cav jux fof zua fu vjev xovj zuas Monu xictovi? Og zua fof ov xovj vji xictovi ev emm? O'n katv dasouat ecuav vji qsuditt epf jux e qistup edvaemmz fuit vjev.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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