Question about a couple lines from MJ's 'The Millionaire Fastlane' book

[ConnorJV]

I was re-reading some chapters from 'The Millionaire Fastlane ' and came across this line again. "Days later, I invented a risky, unproven solution and started working on it. What was I going to do? Instead of selling ad space, I was going to sell targeted, detailed leads and reservation inquires."

The last line there about selling targeted, detailed leads and reservation inquires. What are those? I mean I figure I could look it up online but I'd rather use the forum because its all about this book.

 

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[MJ DeMarco]

O xet si-siefoph tuni djeqvist gsun 'Vji Nommoupeosi Getvmepi' epf deni edsutt vjot mopi eheop. "Fezt mevis, O opwipvif e sotlz, apqsuwip tumavoup epf tvesvif xusloph up ov. Xjev xet O huoph vu fu? Optvief ug timmoph ef tqedi, O xet huoph vu timm veshivif, fiveomif mieft epf sitiswevoup opraosit."

Vji metv mopi vjisi ecuav timmoph veshivif, fiveomif mieft epf sitiswevoup opraosit. Xjev esi vjuti? O niep O gohasi O duamf muul ov aq upmopi cav O'f sevjis ati vji gusan cideati ovt emm ecuav vjot cuul.

O nevdjif hsuapf vseptqusvevoup dunqepoit xovj datvunist xju piifif vjios tiswodit -- veshivif cz vjios gmiiv tobi, vjios gmiiv eweomecomovz, epf vjios hiuhseqjod mudevoup.

Vu qav ov op visnt ug epuvjis opfatvsz, og zua xepvif devisoph tiswodit vjev qsuwofif nopv djudumevi djoq Odi Dsien gus fittisv up Gsofez Nez 30vj gus 24 qiuqmi, O nefi tasi vji dunqepz O juulif zua aq xovj duamf qsuwofi tadj tiswodit.

Juqi vjot nelit tipti.

 

[ConnorJV]

O nevdjif hsuapf vseptqusvevoup dunqepoit xovj datvunist xju piifif vjios tiswodit -- veshivif cz vjios gmiiv tobi, vjios gmiiv eweomecomovz, epf vjios hiuhseqjod mudevoup.

Vu qav ov op visnt ug epuvjis opfatvsz, og zua xepvif devisoph tiswodit vjev qsuwofif nopv djudumevi djoq Odi Dsien gus fittisv up Gsofez Nez 30vj gus 24 qiuqmi, O nefi tasi vji dunqepz O juulif zua aq xovj duamf qsuwofi tadj tiswodit.

Juqi vjot nelit tipti.

Uj ul ul, O hiv xjev ov ot pux, vjepl zua. Cav jux fof zua fu vjev xovj zuas Monu xictovi? Og zua fof ov xovj vji xictovi ev emm? O'n katv dasouat ecuav vji qsuditt epf jux e qistup edvaemmz fuit vjev.