I wouldn't pin September as my drop dead date. These things take time, you need to market, market, market. AirBnB took years, but once it got traction, holy f-balls. Keep plugging away. Sell on eBay to help build your brand. Harness fiverr to get the word out (dunno how, but it's an interesting resource that you might use in a different and creative way). Contribute regularly to your site's blog, contribute regularly to other blogs, try HARO. Just don't be too hard on it if it doesn't pop right away.
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