Hi,
About me
I recently sold my Social Media Agency. At its peak, I had 25 full-time employees. $4.2 million revenue. Armed with this experience, I am now embarking on a new journey—an affiliate media company with a clear intention and strategy to sell the company for $700k - $900k in 2026/2027.
Why do I share this journey with you?
I've worked on the company from my home office for a few weeks. I realized I needed someone to be accountable to - that's where you come in! I will post my journey, learnings, and strategy here. I hope you find it valuable.
Feel free to ask questions, give feedback or tell me if there is something you want to see. I welcome constructive discussions.
Strategy
This is only a piece of the pie. I'll write extensively and be 100% transparent about the strategy, learnings, tech stack, etc in my notes. I'll update these notes often and include guides (Read notion notes here). Once or twice a month I'll post updates on this forum.
Sneak-peek of strategies I'll employ:
Simplified Goals
Current portfolio
Snapshots
I use nine different affiliate networks, I cannot post them all so I'll post monthly summed earnings. Here is a snapshot of July performance for Amazon and a GSC screenshot from the same page YtD.
P.S. I'm happy to provide proof of my previous agency ownership and exit, with ID and references to newspaper articles to a moderator in PM.
About me
I recently sold my Social Media Agency. At its peak, I had 25 full-time employees. $4.2 million revenue. Armed with this experience, I am now embarking on a new journey—an affiliate media company with a clear intention and strategy to sell the company for $700k - $900k in 2026/2027.
Why do I share this journey with you?
I've worked on the company from my home office for a few weeks. I realized I needed someone to be accountable to - that's where you come in! I will post my journey, learnings, and strategy here. I hope you find it valuable.
Feel free to ask questions, give feedback or tell me if there is something you want to see. I welcome constructive discussions.
Strategy
This is only a piece of the pie. I'll write extensively and be 100% transparent about the strategy, learnings, tech stack, etc in my notes. I'll update these notes often and include guides (Read notion notes here). Once or twice a month I'll post updates on this forum.
Sneak-peek of strategies I'll employ:
- Re-invest all revenue until January 2025.
- Automate Social Media Marketing on platforms like LinkedIn, Instagram, and Pinterest.
- Automate personal branding on LinkedIn.
- Establish relationships with Affiliate Advertisers and Managers and leverage their copywriters.
- Hire a photographer, rent a studio & add professional photos to posts.
- Understand Generative Search as a potential threat. Build a loyal audience, and capitalize with e-mail marketing.
- Collaborate with freelancers for article creation. Hire a Virtual project manager to manage freelancers.
- The main revenue driver in phase 1 will be affiliate links. Introduce display ads, link-selling, etc., at a later stage.
- Prioritize on-page SEO and content creation with a reader-first approach. Creating real value for readers is the main priority.
- .. And much more in my notes.
Simplified Goals
- Purchase affiliate sites with revenue & add 100 monthly articles from August 2023 - January 2024.
- $4,500 Monthly Recurring Revenue (MRR) by January 2024
- $15,000 MRR by July 2024. Start a dialog with potential buyers.
- $30,000 MRR by January 2025. Steady growth & optimization of profits - prove business to potential buyers.
- July 2025 - January 2026. Steady growth, focus on profit/growth. Sell company/assets for $700k-$900k
- .. Read the in-depth thought process on goals and strategy in my notes.
Current portfolio
- Site 1: $1500 YtD revenue. 212 articles. Jul-23 revenue $250.
- Site 2: $750 YtD revenue. 97 articles. Jul-23 revenue $435.
- Other (3) minor sites: $45 YtD revenue. July-23 revenue $10. I'll expand on these later.
- August-2023 Across all sites, the average is $30.25/day.
- Total E-mail sign-ups: +300. need to clean up lists.
Snapshots
I use nine different affiliate networks, I cannot post them all so I'll post monthly summed earnings. Here is a snapshot of July performance for Amazon and a GSC screenshot from the same page YtD.
P.S. I'm happy to provide proof of my previous agency ownership and exit, with ID and references to newspaper articles to a moderator in PM.
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