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Picking a Niche Without Past Projects

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Hi everyone, I was wondering if I could get some advice on choosing a niche for my business. I'm a Webflow developer, and my goal is to create end-to-end websites, from brand identity to copywriting, design, and finally development. I've done some projects in the past, but I realized they were the wrong kind of projects. A lot of them were e-commerce, and Webflow sucks for e-commerce, plus it's just stressful overall to build those sites, so I decided to get out of that niche. I then went on to build simple templated insurance sites for an agency and realized insurance wasn't as exciting to work with.

I'm now back to trying to pick a different niche, and a couple that seem interesting to me are Fitness and SAAS. The issue is that I have a chicken-and-egg problem. How do I break into these niches when I haven't done sites for either niche? How do I reach the niche to get leads to build sites for the niche? Lol, this is what I've been stuck with, and I feel like reaching out to this community would be a step in the right direction. Also wondering if these are even the right niches to choose

If it helps, my skills are Web development, some copywriting, sales, and SEO. Learning design is up next, but right now it's my weakness. My past work experience is just in career service centers in college and university. I also live in Tempe, Arizona, and my interests are fitness, reading, self-improvement, and learning the shamisen.

This part isn't self-promotion, just trying to give as much context as possible
My portfolio is panthertechindustries.com, and I also use Upwork (trying to escape that lol), but here's that profile https://www.upwork.com/freelancers/abelh11?mp_source=share

This project isn't on my portfolio, but it's the last one I built if it helps with context.
 
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Huuhmi, Gedicuul epf MoplifOp neli vjot qsivvz tonqmi xovj ef veshivoph.



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E siqmz gsun vji HUEV jontimg, vjepl zua tu nadj, NK, epf gus vji wemai zua'wi qsuwofif xovj zuas cuult! Vjot nelit tipti. O'mm xusl up sigopoph nz uggis vu neli ov e hsepf tmen, vjip siedj uav vu tuni neslivt xovj vji pix uggis. Qmeppoph up tvesvoph xovj Iyid Duedjit epf tii jux ov huit topdi O fu muwi miefistjoq jeje!
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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