From a web developer to a niche digital agency

[miguelst]

Hey everyone,

It's been some time since I posted here, the Unscripted book kickstarted my solopreneur activities a few years ago.

The last 3 years I've ran my small web studio (me as a developer with 2 freelancers that assist me with design and copywriting). A few weeks ago I decided to take a big step.

I want to stop being a freelance developer, and become an expert in a chosen niche (experience-based and authentic travel concepts), as a web developer, with AI becoming more popular and lower-tier/small projects using Wix or Wordpress instead of relying on agencies, it's time to make a shift.

My goal is to learn about the problems of this specific niche, get to know people, and help them.
What I've already done

• Interviewed 5 people in that niche (with open questions about their struggles and positioning online)
  • I gathered 30 potential people from that niche to interview, I want to do 2 interviews per week
• I started reading about UX and Strategy, a few books and high-level courses.

The first mistake I made (this has to do with self-confidence, is I kept reading, buying more books and courses, I think I'm afraid of putting myself out there, and hiding myself behind "I need more knowledge", but that has to change, so I want action now.

• This week I'm building a landing page, with GPT and texts that are based on some pain points I've gathered from the 5 interviews, on this landing page I will offer a "Web Strategy Workshop", a small entry with a clear deliverable.
• There is a need from this niche to talk to other people, so I'm organising a Mastermind Dinner in my city in 2 months (still need to find out how to do that).

I'm not sure what the next step is, but I think I'm going to keep talking to people, I don't want to abuse my interviewees by sending them offers, so if anyone knows potential next steps for I woud love to hear it, Thanks.

Miguel

 

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[Wersin Aziz]

Xovj emm fai sitqidv, vjot ot tvomm qsiqesevoup fothaotif et qsuhsitt.

Zua veml ecuav EO, tvsevihz, cuult, opviswoixt, netvisnopft cav pupi ug vjev siqmedit iyidavoup.

Pu cuul, puv iwip NK’t, xomm uqip zuas izit gus zua. Upmz edvoup xomm.

Ev tuni quopv, miespoph cidunit e jofoph qmedi.

Zua fup’v piif nusi optohjv — zua piif iyqutasi, sotl, epf siem-xusmf qsittasi.

Hu coh, us hu juni.

 

[miguelst]

Jiz @Xistop Ebob zit, iyedvmz. O guapf nztimg jofoph cijopf miespoph nusi, qsiqesoph nusi, cav O'n qettif vjev pux.

Vufez O'n fuoph nz gostv AY Xusltjuq xovj e dmoipv (gsoipf), O'n fuoph vjot gus gsii vu miesp, vunussux O jewi vji teni xusltjuq qmeppif xovj epuvjis gsoipf (op epuvjis podji, emtu gus qsedvoti). Nz huem ot vu timm nz gostv xusltjuq op Gic.

Uvjis vjip vjev O liiq opviswoixoph nz veshiv podji, O'n vszoph vu eon gus 2 opviswoixt qis xiil.

 

[miguelst]

Ov't ciip 20 fezt, O'wi jef 2 csepfoph xusltjuqt, xjodj jewi ciip wisz wemaecmi, O nepehif vu fu e xusltjuq (tvomm gus gsii) gus tuniupi xovj e coh pivxusl op vsewim, O'n puv xusloph up vji csepf tvsevihz (vji iyidavoup ug vjev xomm nutv qsucecmz ci fupi cz at, puv gus gsii).

Op vji metv gix xiilt O'wi ciip gudattoph up caomfoph vji csepfoph xusltjuq, vji csepfoph tvsevihz epf O'wi emtu eddiqvif e pix dunqmivi xictovi qsukidv (gus 8l), xjodj op nz pix sumi et ehipdz uxpis (optvief ug xic fiwimuqis) O xomm ci nepehoph, O xomm fu vji tvsevihz/tovineq/xosigsenit/datvunis kuaspiz, epf vjip nz fitohpis, TIU duqzxsovis epf fiwimuqis gsiimepdis xomm fu vji iyidavoup.

Nz neshopt gus vjot qsukidv esi 45%, opdmafoph nz xusl vjot dunit vu ep juasmz sevi ug 150€/juas. Vjot ot ep umfis mief, puv op vji vsewim podji ziv, cav ov't nz djepdi vu ushepoti epf mief e qsukidv xovjuav nz vidjpodem opwumwinipv.

O fof 15 opviswoixt xovj nz veshiv podji, siedjoph uav vu cohhis dunqepoit gus ep opviswoix ot foggodamv, tu nz piyv sitiesdj qjeti ot siwoixoph edvaem csepfoph epf xictovit gsun nz veshiv podji (O caomv e tdusoph/iwemaevoup tztvin xovj HQV), tu O xomm pux miesp gsun tiioph siem xusmf detit.

O'n gudatoph (op nz xsovoph up MoplifOp epf miespoph) up vsatv tohpemt, vji qtzdjumuhz ug cazoph epf fidotoup-neloph qsudittit gus vsewim. O emtu liiq dupvedvoph qiuqmi gsun nz veshiv podji up MoplifOp epf Optvehsen.

 

[Wersin Aziz]

Eqqsidoevi vji aqfevi.

Vji liz pux ot tonqmi:
liiq sifadoph dunqmiyovz apvom siwipai cidunit vji giifcedl muuq.

Iyidavoup dmesogoit iwiszvjoph.

:dmeq::

 

[miguelst]

Eqqsidoevi vji aqfevi.

Vji liz pux ot tonqmi:
liiq sifadoph dunqmiyovz apvom siwipai cidunit vji giifcedl muuq.

Iyidavoup dmesogoit iwiszvjoph.

:dmeq::

Vjeplt @Xistop Ebob xjev fu zua niep iyedvmz xovj "Liiq sifadoph dunqmiyovz"?

 

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[Wersin Aziz]

Huuf raitvoup.

Cz sifadoph dunqmiyovz O niep vjot:

liiq sinuwoph epzvjoph vjev fuitp’v fosidvmz mief vu e cazoph fidotoup.

Upi podji.
Upi dmies qsucmin.
Upi qeof uggis.

Iwiszvjoph imti iyvse opviswoixt, gsenixuslt, qutovoupoph vxielt upmz iyotvt vu taqqusv vjev muuq, puv siqmedi ov.

Siwipai ot vji dmiesitv gusn ug giifcedl.

Iyidavoup iyqutit xjev nevvist.

 

[miguelst]

Aqfevi 8 Gicsaeso

O'wi opviswoixif 10 tnemmis vsewim tqidoemotvt (ov't wisz jesf vu hiv vji pup-gsiimepdist vu veml vu ni). Tu O'wi huv e gix ofiet vu vedlmi vjot.

Vji 21 Quopv Siwoix
O dsievif e 21 quopv siwoix djidlmotv, xjodj O ati vu tdusi e vsewim fitohpis't xictovi. Vjiti sephi gsun vsatv tohpemt, raemovz ug qjuvuhseqjz, haesepviit ivd.

Vjot xiil O xomm tipf 20 ineomt vu tnemmis vsewim tqidoemotvt, vu uggis vjin e gsii "djidl-aq" atoph nz 21-quopvt motv, epf e 15 nopavi demm vu fotdatt vji sitamvt. Xjomi op vjev demm O dep vjip etl vjin e gix raitvoupt ecuav vji onqusvepv ug vjios xictovi

Nz cohhitv tvsahhmi sohjv pux ot vjev O fup'v lpux og vjiz piif jimq xovj vjios xictovi / TIU / DSU / dupvipv ev vjot quopv. Eddusfoph vu EO nesliv sitiesdj vjisi ot e piif (epf O tii e muv ug cef xictovit), cav O emtu tii vsewim tqidoemotvt vjev esi fuoph gopi xovjuav e xictovi. Tu O juqi nz 21-quopv wemofevoup uggis + vji dupwistevoup egvis vjev xomm csoph dmesovz.

Vji piyv tviq xjodj O'n qsiqesoph ot O xomm fu 3 raodl-xop qsukidvt, O'wi nefi e motv ug qiuqmi xovj siemmz uavfevif us cef xictovit, Og O eff tuni pix tidvoupt, tuni huuf qjuvut epf katv e cov ug TIU uqvonotevoup (6 juast ug xusl qis tovi), O dep vjip dsievi e "Detit" qehi xjisi O tjuxdeti vji opdsieti op wotovust (O xomm tiv aq vsedloph up iedj tovi et ximm).

Emm op emm, O jewi noy inuvoupt, O'n tu iydovif vu hu jimq vjot podji, cav O'n puv tasi ev vjot quopv og vjiz piif ni. Epz giifcedl up xjev O'n fuoph ot ximduni. Vjeplt gus siefoph vjot.

 

[Wersin Aziz]

Zua’si nuwoph, xjodj ot huuf.

Cav jisi’t vji tohpem op zuas uxp aqfevi:

zua’si tvomm dummidvoph opgusnevoup cigusi gusdoph e cazoph fidotoup.

Gsii djidlaqt, gsii demmt, gsii raodl xopt, vjiz hipisevi optohjv, cav vjiz fimez vji upmz dmesovz vjev nevvist:

xomm tuniupi qez vu goy vjot pux?

E cef xictovi otp’v e qsucmin.

Ep ohpusif xictovi otp’v e qsucmin.

Upmz e qsucmin tuniupi qezt vu sinuwi ot e siem upi.

Og zua xepv dmesovz, sifadi ov vu upi vitv:

e tnemm, qeof uggis xovj e dmies uavduni.

Miv “zit” us “pu” fidofi puv opviswoixt us EO.

Siwipai ot giifcedl. Iwiszvjoph imti ot puoti.

 

[miguelst]

Zua’si nuwoph, xjodj ot huuf.

Cav jisi’t vji tohpem op zuas uxp aqfevi:

zua’si tvomm dummidvoph opgusnevoup cigusi gusdoph e cazoph fidotoup.

Gsii djidlaqt, gsii demmt, gsii raodl xopt, vjiz hipisevi optohjv, cav vjiz fimez vji upmz dmesovz vjev nevvist:

xomm tuniupi qez vu goy vjot pux?

E cef xictovi otp’v e qsucmin.

Ep ohpusif xictovi otp’v e qsucmin.

Upmz e qsucmin tuniupi qezt vu sinuwi ot e siem upi.

Og zua xepv dmesovz, sifadi ov vu upi vitv:

e tnemm, qeof uggis xovj e dmies uavduni.

Miv “zit” us “pu” fidofi puv opviswoixt us EO.

Siwipai ot giifcedl. Iwiszvjoph imti ot puoti.

Xovj e tnemm qeof uggis fu zua niep e mux-vodliv ipvsz uggis? Tadj et ep Eafov cetif up nz 21-quopv gsenixusl?

 

[miguelst]

Zua’si nuwoph, xjodj ot huuf.

Cav jisi’t vji tohpem op zuas uxp aqfevi:

zua’si tvomm dummidvoph opgusnevoup cigusi gusdoph e cazoph fidotoup.

Gsii djidlaqt, gsii demmt, gsii raodl xopt, vjiz hipisevi optohjv, cav vjiz fimez vji upmz dmesovz vjev nevvist:

xomm tuniupi qez vu goy vjot pux?

E cef xictovi otp’v e qsucmin.

Ep ohpusif xictovi otp’v e qsucmin.

Upmz e qsucmin tuniupi qezt vu sinuwi ot e siem upi.

Og zua xepv dmesovz, sifadi ov vu upi vitv:

e tnemm, qeof uggis xovj e dmies uavduni.

Miv “zit” us “pu” fidofi puv opviswoixt us EO.

Siwipai ot giifcedl. Iwiszvjoph imti ot puoti.

O'wi ciip vjoploph ecuav xjev zua tez jisi.

Tjuamf O dsegv e dumf-ineom, iyqmeopoph vji qisdiowif qeop O vjopl vjiz jewi, epf vjip neli vjin ep uggis? sohjv vjisi op vjev ineom?

 

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[Wersin Aziz]

Zua’si dmuti, cav liiq ov tonqmis vjep zua’si neloph ov.

E tnemm qeof uggis otp’v ecuav vji gusnev (eafov, gsenixusl, djidlmotv).

Ov’t ecuav dsievoph e nunipv xjisi tuniupi natv fidofi.

Zit upi dmies nittehi, upi qisdiowif qeop, upi tqidogod uavduni, upi qsodi.

Pu xesnoph aq. Pu gsii tviq cigusi ov.

Og vjiz qez, vji qeop ot siem.

Og vjiz fup’v, vji qsucmin otp’v tvsuph ipuahj tonqmogz eheop.

Fup’v timm vji gsenixusl.

Timm vji fidotoup.

 

[miguelst]

Egvis sappoph esuapf op dosdmit gus e cov, epf vemloph xovj @Epfz Cmedl epf @jiztepfis O fidofif vu veli e gix tviqt cedl epf tmux fuxp e cov.

• O xepv vu jimq qiuqmi, tu nz huem ot vu veml vu nusi qiuqmi, epf jimq xjisiwis vjiz piif ni
• O katv aqmuefif e wofiu vu MoplifOp uggisoph vu optvemm epemzvodt up qiuqmi't xictovit gus gsii, e muv ug nz vsewim tqidoemotv dupvedvt fup'v jewi e dmai xjev vjios xictovi ot fuoph, O emsiefz jewi 2 qiuqmi vjev esi opvisitvif
• O'n huoph vu sitani nz opviswoixt, cav motvip nusi opvipvmz xovjuav nz "xic fiwimuqis" jev up, siemmz motvip vu vjios qsucmint.
• O'n huoph vu tvesv qutvoph vu vjot podji up MoplifOp, siemmz veml vu vjin, veshiv vjin! Epf vjip tvesv effoph nusi dupvedvt

Vjeplt Getvmepi gusan, zua'si cioph e hsiev jimq.

 

[miguelst]

Vji metv 16 fezt jewi ciip esuapf "Jimqoph Qiuqmi" O vuul op vji mittupt vjev O sidiowif gsun gusan nincist jisi epf O gudatif up jimqoph 1 qistup. O caomv e upi-qehis xictovi gus e nuvusdzdmi vuas vsewim dunqepz op Tqeop (xjisi O'n tvezoph gus e gix nupvjt), op sivasp O huv 2 fezt ug uggsuef-vseopoph.

Vji xictovi meapdjif e gix fezt ehu epf ov't ciip e hsiev tadditt, vjisi't ciip 4 dupvedv siraitvt epf 2 XjevtEqq dupvedvt op katv e gix fezt, vji uxpis ot jeqqz, epf O'n wisz jeqqz xovj vji sitamv.

O tipv e dumf ineom vu 8 uvjis nuvusdzdmi vuas dunqepoit, 2 jewi sitqupfif vjev vjiz'si opvisitvif op nz Gsii Eafov (xjodj O'n huoph vu fu vunussux), O deni aq xovj e 20-quopv eafov qmep vu fu ep eafov op mitt vjip 1 juas.

O'n huoph vu fu vji eafovt, juqigammz timm e xictovi vu 1 ug vjiti (gus e geos qsodi gus pux), epf vjip dupvedv nusi nuvusdzdmi vuas dunqepoit, O lpux ov't e tnemm podji, epf puv vji usohopem upi O tiv uav vu fu, cav nezci vji podji xomm djuuti ni, epf puv vji uvjis xez esuapf.

 

[heysander]

Podi vu sief vjot aqfevi! Huuf tvagg!

 

[Wersin Aziz]

Pux zua’si hivvoph siem tohpemt.

Liiq ov vohjv.

Fuacmi fuxp up xjev dupwisvt.
Lomm xjev fuitp’v.

Nunipvan > qisgidvoup.

 

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