What are your thoughts on performance based pricing?
I'm reiterating my one line offer for my ads and taglines and I've come to see these types of offers look a little something like this:
I will X in Y or Z.
X = the result I will deliver
Y = the amount of time it'll take
Z= the guarantee that eliminates/minimizes their risk
What I'm currently thinking is something like:
I will double your sales in 6 months or your money back!
My only concerns are:
- Not mentioning the mechanism which delivers the results upfront.
- People taking me up on the guarantee too frequently should the results not meet the deliverable
But, I have read that not mentioning the mechanism can get more people to inquire and that 99% of people won't take you up on the guarantee unless you outright scam them or they get zero results. From my understanding, these types of offers are generally about getting your foot in the door with people and not so much about being able to get that result for absolutely everyone.
Look forward to hearing replies and the poll.
I'm reiterating my one line offer for my ads and taglines and I've come to see these types of offers look a little something like this:
I will X in Y or Z.
X = the result I will deliver
Y = the amount of time it'll take
Z= the guarantee that eliminates/minimizes their risk
What I'm currently thinking is something like:
I will double your sales in 6 months or your money back!
My only concerns are:
- Not mentioning the mechanism which delivers the results upfront.
- People taking me up on the guarantee too frequently should the results not meet the deliverable
But, I have read that not mentioning the mechanism can get more people to inquire and that 99% of people won't take you up on the guarantee unless you outright scam them or they get zero results. From my understanding, these types of offers are generally about getting your foot in the door with people and not so much about being able to get that result for absolutely everyone.
Look forward to hearing replies and the poll.
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