Hey Fastlaners! It's been a while since I shared my progress, but I've been busy. Over the past two years, I've been honing my skills as a bubble developer, serving my no-code clients. However, recently, I've been brewing an idea that I've decided to act on.
I've developed a scorecard application that's versatile for building quizzes, surveys, and assessments tailored for businesses. While this concept isn't entirely new, it's fresh in my local market here in Lagos, Nigeria. Most of the available marketing tools are U.S.-based, requiring FX payments, which is becoming challenging with the current state of the Naira against the Dollar. This presents an opportunity for a locally-built solution with local payment options, not just for Nigeria but potentially for the whole of Africa.
My app currently serves two primary purposes:
Marketing data and lead generation, and assessments.
Though both markets are viable, I'm particularly interested in the marketing data and lead generation sector, given my expertise in that area.
Inspired by an idea from Andy Black in one his old posts, I've started exploring the concept of owning marketing assets. Instead of simply offering landing page services, why not create a system where ads drive traffic to a landing page, generating leads that can be sold as a package? In this industry that would be me owning the scorecard funnel.
To test this, I've created a food nutrition scorecard funnel and am currently running ads on Instagram. The initial results are promising: with just a $10 ad spend, I've acquired 15 leads and gathered valuable insights into people's dietary habits.
My plan is to package this system and sell it to professionals like nutritionists, wellness coaches, or chefs, rather than just offering scorecard templates. I'm also developing scorecard funnels for other industries to further test the concept.
I'm excited to share my journey and insights with you all, and I'm open to any feedback or suggestions on how to approach this opportunity differently. Monetizing this as a SaaS might not be the best fit for my market, although I'm probably very wrong about this.
Thanks for taking the time to read through!
I've developed a scorecard application that's versatile for building quizzes, surveys, and assessments tailored for businesses. While this concept isn't entirely new, it's fresh in my local market here in Lagos, Nigeria. Most of the available marketing tools are U.S.-based, requiring FX payments, which is becoming challenging with the current state of the Naira against the Dollar. This presents an opportunity for a locally-built solution with local payment options, not just for Nigeria but potentially for the whole of Africa.
My app currently serves two primary purposes:
Marketing data and lead generation, and assessments.
Though both markets are viable, I'm particularly interested in the marketing data and lead generation sector, given my expertise in that area.
Inspired by an idea from Andy Black in one his old posts, I've started exploring the concept of owning marketing assets. Instead of simply offering landing page services, why not create a system where ads drive traffic to a landing page, generating leads that can be sold as a package? In this industry that would be me owning the scorecard funnel.
To test this, I've created a food nutrition scorecard funnel and am currently running ads on Instagram. The initial results are promising: with just a $10 ad spend, I've acquired 15 leads and gathered valuable insights into people's dietary habits.
My plan is to package this system and sell it to professionals like nutritionists, wellness coaches, or chefs, rather than just offering scorecard templates. I'm also developing scorecard funnels for other industries to further test the concept.
I'm excited to share my journey and insights with you all, and I'm open to any feedback or suggestions on how to approach this opportunity differently. Monetizing this as a SaaS might not be the best fit for my market, although I'm probably very wrong about this.
Thanks for taking the time to read through!
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