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I'll do a longer post soon about the ins and Outs of the product. But I'm getting closer to having things ready to launch, in essence it's a service which will help people overcome a specific problem in a specific niche through a course and then 8 week accountability community. I know there's a need and that my product will (hopefully) tick some boxes which arent currently available.
My question is around marketing. Many others in the niche use organic marketing, but I don't really want to spend hours a weeks making 3 YouTube videos. I also don't want the brand to become entirely reliant on me needing to be there to market it, so I can focus on making the service as good as it can be. So I'd like to focus on ads, as I'd prefer the time freed up.
These days it feels like everyone is often solely focused on organic. Are ads likely to bring people into an online education platform? Or do you need to constantly upload on socials so people 'like, trust and know you'?
My question is around marketing. Many others in the niche use organic marketing, but I don't really want to spend hours a weeks making 3 YouTube videos. I also don't want the brand to become entirely reliant on me needing to be there to market it, so I can focus on making the service as good as it can be. So I'd like to focus on ads, as I'd prefer the time freed up.
These days it feels like everyone is often solely focused on organic. Are ads likely to bring people into an online education platform? Or do you need to constantly upload on socials so people 'like, trust and know you'?
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