OnlyFans has just proven how important the commandment of Control is

[Lex DeVille]

People keep saying this, but I don’t see how that makes sense
You really think a mass amount of “fans” will go through thr troublr of buying crypto just to stay a patron to a girl? That’s not logical IMO

That's not what he said, nor what he implied.

 

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[Madame Peccato]

Never underestimate the power of thirsty F*ckboys. Or...their lust.

 

[MoreVolume]

Personally, I think they should've stuck with it.

Looks even worse to flip flop like this.

The site already had a shit reputation in how they manage the business side of things.

To me, this is just the beast showing its true face - how unreliable and unstable they are.

Good publicity, but this will affect creator decisions going forward.

I disagree
The alternative platforms don’t really hold a candle to OnlyFans
Significantly less traffic and smaller payouts
A good number of girls were already on the other platforms and they still preferred OF
I don’t think the average OF patron is going to take time to sign up on those other sites
Plus OF had a better system for earning money (tips and paying to message girls)
Most of the other sites can’t even handle the traffic that OF could.

 

[MoreVolume]

That's not what he said, nor what he implied.

He made a statement about crypto ina thread about OnlyFans
What else could he mean?
I’m sure he wasn’t just saying it just to say it
People keep mentioning crypto as a way to bypass the barriers that these CC processors had placed on OF

 

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[Charnell]

I disagree
The alternative platforms don’t really hold a candle to OnlyFans
Significantly less traffic and smaller layouts
A good number of girls were already on the other platforms and they still preferred OF
I don’t think the average OF patron is going to take time to sign up on those other sites
Plus OF had a better system for earning money (tips and paying to message girls)
Most of the other sites can’t even handle the traffic that OF could.

Do you want to know how I know you know nothing about the industry? Everything you just said is false, anecdotal, or simply made up.

 

[Speculatooor]

People keep saying this, but I don’t see how that makes sense
You really think a mass amount of “fans” will go through thr troublr of buying crypto just to stay a patron to a girl? That’s not logical IMO

That’s a very micro-angle to look at it. I was obviously talking macro.

 

[TinyTim]

He made a statement about crypto ina thread about OnlyFans
What else could he mean?
I’m sure he wasn’t just saying it just to say it
People keep mentioning crypto as a way to bypass the barriers that these CC processors had placed on OF

Right now - yes.

However, a lot of infrastructure is being built. Won't be long before paying with crypto is no different than with your debit card or GPay. There's also NFT's, which can have a big impact on how they do business.

 

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[MoreVolume]

Do you want to know how I know you know nothing about the industry? Everything you just said is false, anecdotal, or simply made up.

• I made my statements based on DATA. OnlyFans is ranked 370 globally on Alexa. Many odd, Camsoda, Fansly, Adultnode, etc aren’t even in the top 1,000.
• The payout percentages are readily available for you to see for yourself, if you really doubt my claims
• OnlyFans IS the only platform that makes you pay, in order to contact someone. How do I know? Because I actually ISE the platforms to get talent to work for my company

I literally work in the industry. I have adult models promote my product. I have actually male porn stars using my product. I’ve networked at AVN and Xbiz trade shows. I literally have my own brand of porn to promote my product.

Not only did I make my statements based on data. I actually TALK to people about this type of stuff.

So please tell me why you think I’m lying.

Because if you simply made that post to join in on some circle-jerk, where a bunch of forum veterans gang up on someone, because you’ve been here longer…then you’re a GRADE-A CLOWN

That’s a very micro-angle to look at it. I was obviously talking macro.

You weren’t. If you were, then you were just making a random, off-topic statement, which would be a pretty strange

Right now - yes.

However, a lot of infrastructure is being built. Won't be long before paying with crypto is no different than with your debit card or GPay. There's also NFT's, which can have a big impact on how they do business.

That’s just a prediction, which is relevant to the current discussion, though

 

[Lex DeVille]

I literally work in the industry.

No you don't.

Nothing you've said in this post or your earlier posts, not even the cherry-picked data, generalizations, attack claims, or seemingly-related-but-irrelevant credibility, supports that statement.

The adult industry is not the cam industry. Porn star promotion and networking is not modeling. AVN and OnlyFans both have 80% payouts and both accept paid messages and neither "make" you pay for messages.

The circle-jerk is you lying to yourself and getting called out by people who are in the industry who see right through it.

 

[Charnell]

I have adult models promote my product.

I have models pay me.

OnlyFans IS the only platform that makes you pay, in order to contact someone. How do I know? Because I actually ISE the platforms to get talent to work for my company

That's false. Literally every major alternative has paid messaging.

The payout percentages are readily available for you to see for yourself, if you really doubt my claims

80% is pretty much standard, with some platforms having variable pricing depending on the action (paid messaging, tips, livestreaming, etc). Any platform that goes above 80% is trying to compete on price and isn't sustainable.

Significantly less traffic and smaller payouts

Less traffic I give you, but that doesn't mean anything when there's no real search functionality if you don't know the model's name. So it's on the model to send traffic. Whereas other platforms have built-in model directories for fans to find similar people to follow.

A good number of girls were already on the other platforms and they still preferred OF

Anecdotal.

Plus OF had a better system for earning money (tips and paying to message girls)

Again, no. They have subscriptions, tips, and paid messaging/media. Other platforms have clip sales built-in, live streaming built-in, bonuses, contests, 1-to-1 video calling, etc.

OF is a shit platform but it's popular because it's popular.

Because if you simply made that post to join in on some circle-jerk, where a bunch of forum veterans gang up on someone, because you’ve been here longer…then you’re a GRADE-A CLOWN

I made the post because I get paid to know about all these platforms.

 

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[otaku_ch]

Let me interpret this in business-speak...

We were attempting to market ourselves as a different company maybe even go public. Our potential investors gave us terms and conditions for rounds of funding which were significant. These funds came with strings attached. We started moving towards meeting those guidelines for funding. Once we made that commitment, and we opened our books to our potential investors, they realized we had no money without this certain segment of our business, and no positioning in the marketplace to grow whatever was remaining. So they have withdrawn their bid, and we will continue doing what we were doing for the foreseeable future.

 

[Mattie]

Celebrities usually only have fame for a short time, hope they're not all heart broken. Even in Hollywood you can lose your platform . Just the way it works out in life when your a beauty. I'm sure they can build their own website as individuals and commandment of control. lol Maybe have them read M.J."s books to go "Solo". They need to know something else besides their flesh, they might get old some day and have to use their brains. lol

 

[Speculatooor]

You weren’t. If you were, then you were just making a random, off-topic statement, which would be a pretty strange

You think control is off-topic? If you don't see the writings on the wall, NGMI.

 

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[Guest-5ty5s4]

Onlyfans pulled off one of the greatest marketing stunts in history.

Looks like the ban is off the table, but they already got millions worth of free publicity.

Ron Rule (popular guy on Quora) wrote a great summary:

Quora - A place to share knowledge and better understand the world

My take?

This is a masterclass in using the press to get free publicity, media attention and hype, and brand awareness.

 

[Antifragile]

Onlyfans pulled off one of the greatest marketing stunts in history.

Looks like the ban is off the table, but they already got millions worth of free publicity.

Ron Rule (popular guy on Quora) wrote a great summary:

Quora - A place to share knowledge and better understand the world

My take?

This is a masterclass in using the press to get free publicity, media attention and hype, and brand awareness.

I wish I could give more than one kudos. When I read they were back to doing business as usual, I thought “brilliant marketing, just brilliant”.

 

[Itizn]

So the Visa/Mastercard issue is no longer in play?

Haven't read up on details but if they managed to keep the payment processors on board while maintaining their porn content, then yes great marketing strategy.

 

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[Charnell]

Onlyfans pulled off one of the greatest marketing stunts in history.

Looks like the ban is off the table, but they already got millions worth of free publicity.

Ron Rule (popular guy on Quora) wrote a great summary:

Quora - A place to share knowledge and better understand the world

My take?

This is a masterclass in using the press to get free publicity, media attention and hype, and brand awareness.

I'm going to guess this will fall on deaf ears, but it's comments like this that lead people in the wrong direction.

"free publicity, media attention and hype, and brand awareness"

There is a such thing as bad publicity. This was bad publicity.

And to show you the data, this is a screenshot of the event tracking for one page on a website of mine, tracking click-thrus to different partners. I'm seeing increased traffic across the board, from people searching direct competition by name to simply "OF alternative." For reference, before the 19th, those were 100-150 clicks per day.



This is not a lesson in mArKeTiNg GeNiUs, this is a lesson in breaking whatever fragile bonds you held with the already bastardized major portion of your business. The only marketing initiatives that were boosted were the 10 other major players that saw an influx in moderate to top-earning creators migrating to their platforms and dirtbags like me who just knew it was a matter of time before shit popped off.

Imagine if MJ came out and said "hey, even though 90% of our INSIDERS talk about real estate, we no longer talk about real estate at TFF." Half of them leave, then he comes back and says "nah, JK, but look at all the articles talking about how dumb of an idea that was! Now all these people who have no business knowing about the forum know that I'll turn my back on my audience."

It's hard to tell if these marketing gurus are clowns or the whole circus.

 

[Guest-5ty5s4]

I'm going to guess this will fall on deaf ears, but it's comments like this that lead people in the wrong direction.

"free publicity, media attention and hype, and brand awareness"

There is a such thing as bad publicity. This was bad publicity.

And to show you the data, this is a screenshot of the event tracking for one page on a website of mine, tracking click-thrus to different partners. I'm seeing increased traffic across the board, from people searching direct competition by name to simply "OF alternative." For reference, before the 19th, those were 100-150 clicks per day.

View attachment 39683

This is not a lesson in mArKeTiNg GeNiUs, this is a lesson in breaking whatever fragile bonds you held with the already bastardized major portion of your business. The only marketing initiatives that were boosted were the 10 other major players that saw an influx in moderate to top-earning creators migrating to their platforms and dirtbags like me who just knew it was a matter of time before shit popped off.

Imagine if MJ came out and said "hey, even though 90% of our INSIDERS talk about real estate, we no longer talk about real estate at TFF." Half of them leave, then he comes back and says "nah, JK, but look at all the articles talking about how dumb of an idea that was! Now all these people who have no business knowing about the forum know that I'll turn my back on my audience."

It's hard to tell if these marketing gurus are clowns or the whole circus.

this is a really goofy take.

It makes zero sense.

"OnlyFans alternative" still increased brand awareness of "OnlyFans," and now that it is staying, an alternative is not needed.

I think you just want to complain. By the way, nobody you replied to is a "marketing guru."

 

[Antifragile]

@Charnell - I agree with one thing you said, yes “this will fall on deaf ears”.

If you want to debate the strategy, kindly post the numbers for the number of people who didn’t know OF existed and now do. What was the conversion rate etc? As far as content creators, it’s like saying “I googled YouTube alternative and so I won‘t watch YouTube”, creators will flock to where they make the most.

 

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[MJ DeMarco]

Onlyfans pulled off one of the greatest marketing stunts in history.

I don't think it was.

It might got them free publicity for normies, but the people who actually use and provide content to the service just realized what a risk they are running. If they weren't aware of the Commandment of Control, they are now.

Would you want to book an airline flight if you knew beforehand there was 20% chance the plane would crash?

I'm betting a lot of OFusers feel like that right now.

 

[Guest-5ty5s4]

Would you want to book an airline flight if you knew beforehand there was 20% chance the plane would crash?

I was pretty apprehensive after the 737 MAX...

I guess that might be the case, but I also feel like current subscribers aren't going to abandon the service before the goodies disappear.

I'm really not sure though - it would take a test with some data to find out what users really do.

 

[Antifragile]

I don't think it was.

It might got them free publicity for normies, but the people who actually use and provide content to the service just realized what a risk they are running. If they weren't aware of the Commandment of Control, they are now.

Would you want to book an airline flight if you knew beforehand there was 20% chance the plane would crash?

I'm betting a lot of OFusers feel like that right now.

You are giving people too much credit. 80%+ will not even realize they need to pay attention to the commandment of control. They will have freaked out and then "oh boy look, it's all good again" and continue. More than that, competition can and will do the same thing at some point.

And the "normies" comment is spot on. Which is what they likely wanted!

Airline example is about life and death. This is about losing a "job", not really the same thing. A better example is when Amazon screws someone by bringing in "amazon basics" but people continue to do a lot of FBA businesses, even well aware of the lack of Control.

Fun thing to watch from the sidelines for sure, and time will show whether this high-risk, high-reward strategy is properly utilized.

 

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[Lex DeVille]

an alternative is not needed.

This is true if the assumption is that creators don't have other reasons to leave. But they do. The average OF creator only earns like $50/mo to a few thousand if they're lucky, and OF is extremely restrictive about what they allow creators to share which means creators can't share the kind of content that often generates six-figure followings or more. Even if they start out sharing that content and building a following, they eventually have to leave because OF catches onto what they are doing and starts removing their content. OF has been pushing its own creators away for some time with restrictions, rules, and poor service in general.

Increasing brand awareness might drive new consumers to the platform. I'm not sure how valuable that is though, because OF doesn't promote adult models at all and there is virtually no way to discover models of any particular genre unless you came from the model's other social media channels. Without knowing a model's username most people who show up on OF don't have a clue what to do when they get there. In fact, they won't even know that they can sign up as anything but a model.

This is OF's homepage:



OF needs models, but the average OF model earns almost nothing. So the bet is that OF is going to gain enough SUPER models (meaning they bring massive audiences already) through this stunt because that's who they make the most money from. According to the sites that show up at the top of Google, the top 10% of accounts generate 73% of OF profits. I don't know if those are adult accounts or not, but if they are adult accounts, and they just got threatened with having all of their adult content removed, and they are earning millions from their content, then to me, the risk/reward of doing this as a publicity stunt doesn't seem to make sense. It also doesn't seem to make sense for any super (adult) models to bring their huge audience to OF when they could go somewhere more adult-friendly where less instances of poor customer service, and platform problems have been reported, with less content restrictions.

I could be wrong, but I just don't see the value in creating a feeling of instability in this market for a bit of PR when OF has become a household name. My dad knew what OF was before he found out I was modeling there...

Models bring their own audience. They can take them anywhere else they want, including platforms that don't have a reputation for flip-flopping about whether or not they are going to ban you at the drop of a hat.

I moved all of my content off of OF as soon as I realized how deep-seated their problems were and haven't returned since. My wife has slowly transitioned her fans (in the six-figure range) out and away from OF as well, and soon there will be a point when she finishes and moves away completely.

While I don't know what choices everyone else will make, I know what choices we made, and those choices were made before this stunt or whatever you want to call it happened. The reality of OF was there all along. This only supported that decision for us.

 

[Charnell]

this is a really goofy take.

It makes zero sense.

"OnlyFans alternative" still increased brand awareness of "OnlyFans," and now that it is staying, an alternative is not needed.

I think you just want to complain. By the way, nobody you replied to is a "marketing guru."

If you say so. Don't listen to the content creator @Lex DeVille or me who actively works with these companies.

Brand awareness isn't good when people are looking to leave the platform. If I'm looking for an "alternate" it means I don't want the original.

And the "marketing guru" line was about the Quora, LinkedIn, and Twitter folks talking about how this is the greatest marketing stunt ever. You know, like the guy you linked to.

I'm well aware nobody I replied to is a marketing guru.

@Charnell - I agree with one thing you said, yes “this will fall on deaf ears”.

If you want to debate the strategy, kindly post the numbers for the number of people who didn’t know OF existed and now do. What was the conversion rate etc? As far as content creators, it’s like saying “I googled YouTube alternative and so I won‘t watch YouTube”, creators will flock to where they make the most.

Do you believe that pulling the rug out from 90% of your business only to throw it back on top of them is a smart business decision? So more people know about one of the biggest talking points of the last 18 months?

I sincerely think you guys are messing around.

Please, let me know what I can do or show to change your mind. If I can't, good talk.

 

[DonnieBrasco]

OnlyFans says it will no longer ban porn in stunning U-turn after user backlash

OnlyFans says it received "assurances" from its banking partners that will allow the platform to continue allowing sexually explicit content.

www.cnbc.com

It was all a marketing stunt, they got houndreds of millions worth of advertising for free, very smart move.

 

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[Lex DeVille]

OnlyFans says it will no longer ban porn in stunning U-turn after user backlash

OnlyFans says it received "assurances" from its banking partners that will allow the platform to continue allowing sexually explicit content.

www.cnbc.com

It was all a marketing stunt, they got houndreds of millions worth of advertising for free, very smart move.

Who were they advertising to exactly?

 

[DonnieBrasco]

Who were they advertising to exactly?

Every major news outlet reoported about it, memes went viral and everyone spoke about it = guerilla marketing

 

[Lex DeVille]

Every major news outlet reoported about it, memes went viral and everyone spoke about it = guerilla marketing

That doesn't answer the question.

 

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[DonnieBrasco]

That doesn't answer the question.

Brand Awareness, Potential Customers and Content Creators, no idea what up with the hostility on your end mate

 

[Antifragile]

Brand Awareness, Potential Customers and Content Creators, no idea what up with the hostility on your end mate

This thread is turning into a debate between those who are “in the biz” and those who are not. Lex is in the biz, and knows about every shit thing OF does to content creators. He’s got blinders on now (biased) and can’t see how this was in every respect a great (risky, but great) marketing.

How do you define success and failure of marketing?

the fact that this thread keeps talking about it proves that this was a successful marketing campaign.