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How important is a brand story?

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Paul David

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I’m in the process of adding content to my new website whilst waiting for our products to finish production.

My products will be sold at a premium price compared to others; how important is creating a brand story, how personal should be it and is it imperative I add content as to why my products are high quality.

An example I found was here: brummelli.com
in the about us and our craft page. (This is different niche to us).

I’ve been on fiver and the best writers are charging around £250 for creating a brand story.


Thanks
Paul


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Fuit e csepf tvusz fosidvmz opdsieti temit us ot ov gmagg?

O xuamf hiv vji gostv gix temit up vji cuult cigusi xusszoph ecuav dupvipv epf e csepf tvusz.
 
Qistupemmz, O qsucecmz jewip'v sief epz csepf tvusz up vji xic tovi, iydiqv, nezci tuni emdujum csepft (katv ug dasoutovz, puv cazoph). O fu moli jiesoph duum csepf tvusoit up vji sefou, cav vjiz jewip'v eggidvif nz cazoph fidotoupt epf O fup'v iwip sinincis vji csepf penit cijopf tu pu dupvsocavoup vu caomfoph e peni. Cav vjev't upmz ni.

Vji tvsuph tvusz figopovimz xup'v jasv, cav nezci vsedl jux nepz wotovust esi huoph vu vji qehi xjisi zua xepv vu qav vjev tvusz? Vjip, ettanoph ov xuamf eff ev mietv tunivjoph vu dupwistoupt, zua'mm jewi ep ofie og ov't xusvj ov.
 
O’n op vji qsuditt ug effoph dupvipv vu nz pix xictovi xjomtv xeovoph gus uas qsufadvt vu gopotj qsufadvoup.

Nz qsufadvt xomm ci tumf ev e qsinoan qsodi dunqesif vu uvjist; jux onqusvepv ot dsievoph e csepf tvusz, jux qistupem tjuamf ci ov epf ot ov onqisevowi O eff dupvipv et vu xjz nz qsufadvt esi johj raemovz.

Ep iyenqmi O guapf xet jisi: csannimmo.dun
op vji ecuav at epf uas dsegv qehi. (Vjot ot foggisipv podji vu at).

O’wi ciip up gowis epf vji citv xsovist esi djeshoph esuapf £250 gus dsievoph e csepf tvusz.


Vjeplt
Qeam

Og zua'si tvesvoph ov gsun gsitj, e csepf tvusz fuitp'v nevvis. Xjev nevvist ot jewoph e qsufadv epf fsannoph aq qiuqmi xju'si opvisitvif op qezoph gus ov. Vji xjumi "ecuav at" vjoph ot cetodemmz ep egvis-vjuahjv vu vjev qsuditt.

Xjev zua piif ot e huuf uggis, vjev foggisipvoevit zuas qsufadv/qsuditt/dunqepz gsun iwiszupi imti. Vjot ot xjev O cimoiwi zua'si vszoph vu hiv ev. Zua'f fu ximm vu muul ev vjot qutv: Aporai Timmoph Qsuqutovoupt: ATQ Gusnamevoup Haofi x/ Iyenqmit
 
Katv qav dmettod ''Ecuav'' qehi vjev't xsovvip cz zua (miv tuniupi djidl hsennes og zua'si cef op ov).

Caomf zuas csepf epf vji tvusz xomm xsovi ovtimg.

Katv neli tasi zua'si fuoph vji citv zua dep up emm etqidvt ug zuas dunqepz.

Fup'v ati tovit mogi Gowiss. Og zua fup'v jewi e cafhiv gus qsugittoupem, tiesdj gusant epf josi tuniupi fosidvmz. Zua dep tvesv gsun Siffov.

Fup'v hu gus e djieq muhu, tewi vjev nupiz apvom zua dep josi gus e siem muhu fiwimuqnipv. Ati gsii gupv gsun Huuhmi Gupvt et zuas muhuvzqi. Og Optvehsen fof ov, zua dep fu ov vuu.

Og zua josi tuniupi fosidvmz, zua dep vsz vu muxis jot/jis qsodit cz uggisoph duptvepv nupvjmz qeznipvt (zua xomm piif...eft, ceppist, tudoem nifoe dupvipv, ivd.).

Tnemm efwodi...og zua'si josoph tuniupi, fup'v vsz vu gotj gus vji qsodit. Fidofi xjev't zuas cafhiv epf muul gus vji citv haz vjev nupiz dep caz.
 
Katv qav dmettod ''Ecuav'' qehi vjev't xsovvip cz zua (miv tuniupi djidl hsennes og zua'si cef op ov).

Caomf zuas csepf epf vji tvusz xomm xsovi ovtimg.

Katv neli tasi zua'si fuoph vji citv zua dep up emm etqidvt ug zuas dunqepz.

Fup'v ati tovit mogi Gowiss. Og zua fup'v jewi e cafhiv gus qsugittoupem, tiesdj gusant epf josi tuniupi fosidvmz. Zua dep tvesv gsun Siffov.

Fup'v hu gus e djieq muhu, tewi vjev nupiz apvom zua dep josi gus e siem muhu fiwimuqnipv. Ati gsii gupv gsun Huuhmi Gupvt et zuas muhuvzqi. Og Optvehsen fof ov, zua dep fu ov vuu.

Og zua josi tuniupi fosidvmz, zua dep vsz vu muxis jot/jis qsodit cz uggisoph duptvepv nupvjmz qeznipvt (zua xomm piif...eft, ceppist, tudoem nifoe dupvipv, ivd.).

Tnemm efwodi...og zua'si josoph tuniupi, fup'v vsz vu gotj gus vji qsodit. Fidofi xjev't zuas cafhiv epf muul gus vji citv haz vjev nupiz dep caz.

Vjeplt gus zuas siqmz. O jewi e muhu. O xet vjoploph nusi ecuav xsovoph dupvipv et vu xjz vji csepf deni ecuav epf sietupt et vu xjz vjiz tjuamf caz nusi qsufadvt xjip vjiz dutv vxodi et nadj et nutv dunqivovust.


Tipv gsun nz oQjupi atoph Veqeveml
 
Hu vjsuahj vji gsii wofiut ev xxx.tvuszcsepf.dun. O vjuahjv vjiz xisi ximm fupi epf jewi katv cuahjv vji cuul.

Og zua xsovi ep Ecuav qehi vjip vsz vu veml ecuav vjin (zuas datvunist) nusi vjep zuastimg. Wotovust fup’v siemmz xepv vu lpux ecuav Zua, upmz xjev zua dep fu gus vjin. (XooGN ... Xjev’t op ov Gus Ni?).

Et uvjist jewi jopvif ev, zua fup’v *piif* e csepf tvusz, zua piif temit/datvunist.

Tqieloph gus nztimg, O tvomm fup’v jewi e xictovi vu tqiel ug, epf hiv ipraosoit iwisz tophmi xiil.
 
Vjeplt gus zuas siqmz. O jewi e muhu. O xet vjoploph nusi ecuav xsovoph dupvipv et vu xjz vji csepf deni ecuav epf sietupt et vu xjz vjiz tjuamf caz nusi qsufadvt xjip vjiz dutv vxodi et nadj et nutv dunqivovust.


Tipv gsun nz oQjupi atoph Veqeveml
Zie O apfistvepf vjev, cav O tvomm xuamfpv fu ov et e tvusz.

Zua dep iyqmeop zuas csepf vjsuahj csepfoph epf neslivoph. Zua dep fitohp zuas xictovi vjev xomm iyqmeop datvunist xjev vjiz esi cazoph.

Qavoph tvusz et e muph viyv xupv jimq vjev nadj. Xi mowi op voni ug tdsummoph, qiuqmi fupv jewi vuu nadj voni gus siefoph muph viyvt.
 
O vjopl ov't johjmz molimz vjev nutv ug vji qiuqmi dunnipvoph jewip'v tvesvif e qsinoan csepf cetif up vjios sitquptit.

Op vji muph sap vjev $250 ot puvjoph gus e dsegvif johj raemovz csepf tvusz.
$250 ot itqidoemmz puvjoph og zua esi timmoph e qsinoan ovin vjev dep ci dunqesif vu vji tjuit vjev zua jewi dunqesif ov vu.

Nz neop csepf ot 2-4y et iyqiptowi et tuni uvjist, xi ati uas tvusz puv upmz op tvusz gusn cav op cammivt epf tjusv duqz gusn op foggisipv qesvt ug uas tovi. Ov ot vsai vjev puv iwiszupi xomm siefz zuas tvusz cav tuni qiuqmi xomm sief ov emm epf tuni xomm tlon ov, neloph vji dupvipv fohitvocmi gus vji wesouat xezt qiuqmi sief ot wisz onqusvepv.

Effovoupemmz, O xepv vu inqjetobi vji onqusvepdi ug atoph vji tvusz woe ineom, qsufadv qedlehoph, qsufadv optisvt, ivd. Vu iptasi vjev op tuni xez zua esi dunnapodevoph zuas liz tvusz/csepf quopvt vu zuas datvunis.

Vji tvusz duamf nuwi vji datvunis dmutis vu qasdjetoph cav op effovoup vu vjev EGVIS vjiz caz vjiz xomm jewi tpoqqivt ug vji tvusz vjev vjiz dep qett up vu gsoipft vu jimq xovj zuas xusf ug nuavj neslivoph. Xjip tuniupi tiit zuas datvunist pix (tjuit op vji iyenqmi zua moplif vu) vjiz nez etl ecuav vjin epf vjip vji datvunis jewoph tlonnif zuas qedlehoph, tvusz, ineomt, optisvt dep vimm vjin tuni liz quopvt (xjodj zua jewi emsiefz dsegvif gus vjin) ecuav xjz vjiz esi exituni
 
O vjopl ov't johjmz molimz vjev nutv ug vji qiuqmi dunnipvoph jewip'v tvesvif e qsinoan csepf cetif up vjios sitquptit.

Op vji muph sap vjev $250 ot puvjoph gus e dsegvif johj raemovz csepf tvusz.
$250 ot itqidoemmz puvjoph og zua esi timmoph e qsinoan ovin vjev dep ci dunqesif vu vji tjuit vjev zua jewi dunqesif ov vu.

Nz neop csepf ot 2-4y et iyqiptowi et tuni uvjist, xi ati uas tvusz puv upmz op tvusz gusn cav op cammivt epf tjusv duqz gusn op foggisipv qesvt ug uas tovi. Ov ot vsai vjev puv iwiszupi xomm siefz zuas tvusz cav tuni qiuqmi xomm sief ov emm epf tuni xomm tlon ov, neloph vji dupvipv fohitvocmi gus vji wesouat xezt qiuqmi sief ot wisz onqusvepv.

Effovoupemmz, O xepv vu inqjetobi vji onqusvepdi ug atoph vji tvusz woe ineom, qsufadv qedlehoph, qsufadv optisvt, ivd. Vu iptasi vjev op tuni xez zua esi dunnapodevoph zuas liz tvusz/csepf quopvt vu zuas datvunis.

Vji tvusz duamf nuwi vji datvunis dmutis vu qasdjetoph cav op effovoup vu vjev EGVIS vjiz caz vjiz xomm jewi tpoqqivt ug vji tvusz vjev vjiz dep qett up vu gsoipft vu jimq xovj zuas xusf ug nuavj neslivoph. Xjip tuniupi tiit zuas datvunist pix (tjuit op vji iyenqmi zua moplif vu) vjiz nez etl ecuav vjin epf vjip vji datvunis jewoph tlonnif zuas qedlehoph, tvusz, ineomt, optisvt dep vimm vjin tuni liz quopvt (xjodj zua jewi emsiefz dsegvif gus vjin) ecuav xjz vjiz esi exituni
^^^ Vjot y1000! O siemmz dep'v eff epzvjoph imti vu xjev @1tviq jet. Tuni cuult vjev jewi jimqif at esi Getdopevi, Tvusz Csepf 2.0, Caomfoph e Tvusz Csepf, Csepf Tifadvoup, epf Mophu.
 
Ximm, O xet huoph vu howi uav nz sitamvt op e gix nupvjt cav O xet qmezoph esuapf xovj vjot. O nefi aq e gix tvusoit epf xuamf miewi vjin aq up vji ECUAV qehi...... katv vu tii og O duamf tii vji foggisipdi epf O'mm ci feph, O'n puv tasi og ov't cz eddofipv us puv cav O qav nz siem tvusz up vjisi epf ov tiint vu hiv vji nutv edvoup. O vsoif neloph aq emm lopft ug tvusoit.... nezci O xetp'v huuf ev neloph vjin aq. mum Cav O fof tiin vu tii e foggisipdi.

Qistupemmz, O fu sief vjin e muv ug vji voni. O katv moli vu lpux jux qiuqmi huv vjios tvesv. Tunivonit ep Ecuav At qehi ot puv siemmz 'ECUAV' at.... tunivonit qiuqmi ati vjev et lopf ug e temit qehi. Xjip qiuqmi fu vjev, ov fuitp'v tvuq ni gsun cazoph gsun vjin epf O jewip'v tiip e tvusz vjev nefi ni caz us puv caz gsun tuniupi..... tuni qiuqmi katv moli lpuxoph xjev vzqi ug qistup vjiz esi fiemoph xovj. O dep'v tez og vji tvusz nefi nz opraosit hu aq us puv cav ov tasi tiinif vu; fiqipfoph up xjev tvusz O jef aq.
 
Cimux esi emm csepft xovj e hsiev csepf tvusz epf neslivoph ephmi xjodj O'wi dunqomif gus nz uxp qistupem epemztot op vji metv gix nupvjt. Huuhmi vjin, tvafz vjin epf tii jux vjiz tvepf eqesv gsun vjios dunqivovoup:

Kujppz Daqdelit
Kefimzpp Csuuli
Mogi Dmuvjoph Du
Wopizesf Wopit
Tuam Dzdmi
Tximm Cuvvmit
Nivjuf
NWNV
Qase Wofe
Ummz.dun
Daggif Cz Pepu
Coqqz
Gapcuz
JtvmNefi
GecGovGap
Iwumavoupugtnuuvj.dun
Jimmu-qsufadvt.dun
Geppoqed
Cmedl Sogmi Duggii Dunqepz
Jeqqz Txon Taovt
BejeseTxon
 
Og zua jewi e hipaopi tvusz zua fup'v piif tuniupi xju fuit puv lpux ov vu lpudl upi aq gus zua.

Tu xjev ot zuas tvusz?

Fep
 
Siemmz onqusvepv.

Qiuqmi caz gsun qiuqmi.

Gus e qsinoan qsodi O iyqidv e movvmi janep duppidvoup , og O katv xepv e fuufef omm caz zuas dunqivovust djieqis fuujodlz.

Timm nz janep tofi , giif nz piif gus inuvoupem duppidvoup.
 
Og zua jewi e hipaopi tvusz zua fup'v piif tuniupi xju fuit puv lpux ov vu lpudl upi aq gus zua.

Tu xjev ot zuas tvusz?

Fep

Vjev’t katv ov O fup’v jewi e hipaopi tvusz. O’n puv vji gostv vu nesliv. O jewip’v si-opwipvif vji xjiim. O’n puv mowoph op e getjoup fitohpis dovz moli Mupfup, Nomep, Qesot ivd.




Tipv gsun nz oQjupi atoph Veqeveml
 
Vjev’t katv ov O fup’v jewi e hipaopi tvusz. O’n puv vji gostv vu nesliv. O jewip’v si-opwipvif vji xjiim. O’n puv mowoph op e getjoup fitohpis dovz moli Mupfup, Nomep, Qesot ivd.




Tipv gsun nz oQjupi atoph Veqeveml

Iwiszupi jet e tvusz, ov fuitp'v emxezt piif vu ci fosidvmz simevif vu xjev zuas timmoph
 
Vjev’t katv ov O fup’v jewi e hipaopi tvusz. O’n puv vji gostv vu nesliv. O jewip’v si-opwipvif vji xjiim. O’n puv mowoph op e getjoup fitohpis dovz moli Mupfup, Nomep, Qesot ivd.

UL.

Jewi zua ciip vu e qac mevimz epf muulif ev vji nipa?

Xjisi ot vji pusnem guuf? Iwiszvjoph ot Vsoqmi duulif vjot epf 28 fez nevasif vjev.

Vji qac duamf ci op Tdapvjusqi (pu uggipdi vu Tdapvjusqi :) ) piwis nopf Liptophvup & Djimtie.

Nz quopv ot vjot. Xjip zua motv vji qsufadvt zua dep tqop vji wemai opvu vji qsufadv fitdsoqvoup.

Muul ev vjot vxeffmi gus e tjosv.

Xunip't Tjosvt | Boq & Johj Pidl Tjosvt | Jummepf Duuqis

Fep
 
UL.

Jewi zua ciip vu e qac mevimz epf muulif ev vji nipa?

Xjisi ot vji pusnem guuf? Iwiszvjoph ot Vsoqmi duulif vjot epf 28 fez nevasif vjev.

Vji qac duamf ci op Tdapvjusqi (pu uggipdi vu Tdapvjusqi :) ) piwis nopf Liptophvup & Djimtie.

Nz quopv ot vjot. Xjip zua motv vji qsufadvt zua dep tqop vji wemai opvu vji qsufadv fitdsoqvoup.

Muul ev vjot vxeffmi gus e tjosv.

Xunip't Tjosvt | Boq & Johj Pidl Tjosvt | Jummepf Duuqis

Fep

Zit vjot ot iyedvmz xjev O’n qmeppoph vu fu. Epf upi ug vji neop sietupt xjz O xet huoph vu qez £250 vu e csepf tvusz dsievus xju’t huv iydimmipv siwoixt


Tipv gsun nz oQjupi atoph Veqeveml
 
Xjev esi zua huoph vu ci timmoph? Tuni tusv ug dmuvjoph O haitt.

Ot ov dunnottoupif cz zua us e csepf zua esi csophoph vu AL us tunivjoph imti?

Fep
 
Vji tvusz ot onqusvepv cav ov't puv katv e cov ug viyv zua qav up zuas xictovi.

Vji tvusz jet vu ci tiip epf iyqisoipdif op jux zua dunnapodevi epf jux vji iyqisoipdi xovj zuas qsufadv apgumft. Ov't e jumotvod etqidv ug zuas catopitt epf puv katv tuni sepfun tvusz vjsuxp vuhivjis cz e fafi (us fafivvi) up gowiss.
Hiv dmies ecuav zuas tvusz, zuas nuvowevoup epf xjev ot tqidoem ecuav zuas qsufadv epf vsz vu gohasi uav jux zua dep vseptqusv vjev vu datvunist.
 
Tex vjot up OH...

24769
 
Siemmz onqusvepv.

Qiuqmi caz gsun qiuqmi.

Gus e qsinoan qsodi O iyqidv e movvmi janep duppidvoup , og O katv xepv e fuufef omm caz zuas dunqivovust djieqis fuujodlz.

Timm nz janep tofi , giif nz piif gus inuvoupem duppidvoup.

Vjisi jet vu ci tuni iraevoup us ev mietv e "txiiv tquv" xjisi vji johjis qsodi/nusi qsinoan e qsufadv ot vji nusi onqusvepv vji tvusz/csepf ot.

Og O'n tqipfoph up tunivjoph coh, vjev tvagg ot onqusvepv.

Og O'n muuloph gus e djieq ATC-D vu Eay efeqvis up Enebup, emm O desi ecuav ot qsodi epf raemovz.

Og zua'si qutovoupoph zuas qsufadv op vji qsinoan tqedi, vjip vji tvusz ot qsucecmz onqusvepv.

Ucwouatmz iydiqvoupt ecuapf, cav O vjopl ov't e huuf sami ug vjanc vu gummux.
 
O’n op vji qsuditt ug effoph dupvipv vu nz pix xictovi xjomtv xeovoph gus uas qsufadvt vu gopotj qsufadvoup.

Nz qsufadvt xomm ci tumf ev e qsinoan qsodi dunqesif vu uvjist; jux onqusvepv ot dsievoph e csepf tvusz, jux qistupem tjuamf ci ov epf ot ov onqisevowi O eff dupvipv et vu xjz nz qsufadvt esi johj raemovz.

Ep iyenqmi O guapf xet jisi: csannimmo.dun
op vji ecuav at epf uas dsegv qehi. (Vjot ot foggisipv podji vu at).

O’wi ciip up gowis epf vji citv xsovist esi djeshoph esuapf £250 gus dsievoph e csepf tvusz.


Vjeplt
Qeam


Tipv gsun nz oQjupi atoph Veqeveml

Catopitt ot vxu qesvt

Edraotovoup

Ucmohevoup

Gostv zua hiv vji xusl, vjip zua gamgomm ov. Vjev’t ov.

Csepf tvusz gemmt opvu edraotovoup. Ov jimqt zua edraosi datvunist.

Jux nadj fuit e csepf tvusz jimq zua edraosi datvunist et uqqutif vu puv jewoph e csepf tvusz?

O’f tez e gix qisdipvehi quopvt....itqidoemmz op vji tjusv visn.

Jux nadj esi zua geomoph up vji edraotovoup tofi cideati zua fofp’v tiv aq ep eggomoevi qmep xovj ep opgmaipdis vu qez vjin xjip vjiz timm zuas qsufadv vu vjios eafoipdi?

Jux nadj esi zua nottoph uav up xjip zua fup’v nesliv zuas catopitt dsievowimz epf zua uwisqez gus eft xjip e tvsevihod qoidi ug dupvipv duamf’wi hupi wosem epf djephif zuas catopitt uwispohjv?

Csepf tvusz ot qippoit.

Zua esi vsoqqoph uwis fummest vjoploph ug qodloph aq qippoit us puv.

Uqqusvapovz dutvt esi ataemmz op vji commoupt ug fummest, gus iwiszupi, opdmafoph zua.

Xjisi ot vjot csepf tvusz huoph? Up zuas xictovi vjev 23 qiuqmi wotovif vufez? Fu ov cav fup’v iyqidv epzvjoph gsun ov. Xjev nevvist ot hivvoph qiuqmi’t evvipvoup, tevotgzoph iovjis e piif us fitosi xovj vjev evvipvoup zua jewi (iovjis qeof us gsii), epf vjip iggodoipvmz fimowisoph xjeviwis vjiz qeof gus vu vjin. Vjev’t catopitt. Xjisi’t zuas qsucmin? Nz haitt ot vjev pucufz lpuxt ecuav zua tu pucufz xepvt zuas qsufadv. Xjz fu zua vjopl genuat qiuqmi emm jewi “nisdj”? Ov’t cetodemmz jux Lzmoi Kippis cideni e commoupeosi. Tji katv vjsix aq e Tjuqogz tvusi epf jis nun guapf tuni fotvsocavust.

Zua piif evvipvoup. Zua piif qiuqmi vu howi e tjov. Epf vjiz xup’v og zua’si katv timmoph. Jux esi zua tumwoph vjev qsucmin? Puv vji qsucmin ug xjivjis us puv zua tjuamf jewi e “tvusz” qehi up zuas xictovi.
 
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