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New Skill Unlocked: The Sight (Level 2: Business Potential)

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El Príncipe

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Since reading TMF I've been shifting attention to the needs of those around me. What are they saying? What are they communicating? What do they want? What could I help them with? How can I give them value?

A lot of times it's so easy. Just complimenting somebody on their appearance. Giving them a smile. Listening to their problems. Giving them some encouragement.

But last night this strategy started unlocking direct business potential! I was talking with a friend of a friend, both DJ's. Asking him how their event is going. He says they're looking for a new venue...! I ask further.
- What's the reason? (Wanna grow)
- What capacity? (Biggest the city got to offer)
- Something like X? (Hmm, maybe, but doubtful)
- Why not? (Their deal offer is very steep)
- What else? (We want something where we can do the decorations ourselves)
- Alright, lemme talk to my contacts and I'll see what I can do for you. (That would be appreciated man)

That simple. This is probably a trivial exchange to some of you. But for me this was a very cool exchange because reached a new level and by applying this skill I unlocked business potential. By being attentive to the needs of others.

They are everywhere. Needs and wants are all around us. People are communicating them non stop. They can't help it. Verbally or non-verbally. It's coming out. The world is overflowing with needs. If we just listen and look. There is an abundance of needs.
 

jpn

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Sure, but there is no abundance of trust and money.
Words are just words.

No abundance of money? Which world do you live in? There's too much money. There are not enough valuable opportunities for investors to deploy capital in. You're in Europe, the ECB has been printing money for the past years, billions per month, why do you think interest rates are so ridiculously low?

Trust is infinite, but has to be earned.

Please don't take it the wrong way, but don't project your own limitations around money and trust on the rest of the world. It's not a fact, it is your subjective experience.
 

AllanB

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@jpn

There is too much money for investing for sure.
What about the money to buy products and services?
 

AllanB

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I think there is a misunderstanding.
In my first message, I simply wrote that people of course always have various needs.
But what they say is often completely different of what they do (pay).
I attach little importance to discussions with my clients/prospects (words are just words). I am interested in what they are willing to pay right now. Money does not lie.

I am not millionaire so maybe I am wrong. I am not pessimistic, but sometimes I have been too optimistic (lost money and time) in my business based on prospects words. That's what I'm trying to explain.
 

jpn

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I think there is a misunderstanding.
In my first message, I simply wrote that people of course always have various needs.
But what they say is often completely different of what they do (pay).
I attach little importance to discussions with my clients/prospects (words are just words). I am interested in what they are willing to pay right now. Money does not lie.

I am not pessimistic, but sometimes I have been too optimistic (lost money and time) in my business based on words. That's what I'm trying to explain.

There is indeed a misunderstanding! I completely agree with you! Getting folks to pull out their wallets is the ultimate form of validation for opportunities.

I interpreted your response as a statement that OP's example may require investment and trust from the venue partners, and that this is in short supply. This I would disagree with.

A need is only real if folks are willing to pay to adres it. I've become a bit cynical of "discussions" with potential partners and clients. Until the money's in the bank, nothing is sure.
 

jpn

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@jpn

There is too much money for investing for sure.
What about the money to buy products and services?

So far I've only been in B2B, there is money if you make a business more money than you cost. Convincing them you can do that if you just start out can be tricky, I'll admit, and sales cycles can be long.

B2C, can't speak from experience, but I'd guess that people need things anyway. They need clothes, shelter, entertainment, food, socialising. People will spend money regardless. The point is to offer better value. Easily said. Harder to do.
 

El Príncipe

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Sure, but there is no abundance of trust and money.
Words are just words.

So now I get what you’re saying. And I agree. No need is truly validated unless the transaction is done.

I was just trying to illustrate a shift in perception though. One that is a prerequisite for said transactions.
 

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