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A little over a year ago I started my fastlane journey. It has had its ups and downs but nonetheless I was able to exit the rat race with some savings that I had and given myself a 9-12 month launchpad to grow my current Amazon business to support myself. I was having problems adding value beyond a good product to the niche that I started in so I decided to pivot.
I found a new niche that ticked off 3 of my necessities: I could add value, not saturated, provide for an easier transition to off of Amazon. I started selling one product with this brand about 6 months ago but had horrible supplier problems with inferior product and shipping delays. After quite a bit of searching I was able to track down a different supplier with much better product quality.
I am now going to be launching an entire line under this brand name on Amazon with different products. I have one selling now and I will be launching 2 more within the next month. I have 6 product samples arriving tomorrow to test and evaluate and will be picking the strongest two to launch.
One product will receive a full launch via a review service where I am going to give 50 units out for reviews. The second due to budget constraints will be launched using free review methods that I have used in the past. This will be my first foray into the paid review service but it should accelerate the product launch and sales.
This week I secured 8k in capital via a loan to purchase the first round of inventory and finance the initial round of advertising. After that I will dedicate 5-10% of inventory for review samples if needed.
Amazon will be the initial launchpad because I am familiar with it and it will get product in front of the most people to start with. I am beginning to brainstorm and research setting up an ecommerce platform as well to diversify income to bring control back to myself. I will also be exploring wholesale options to small retailers and shops. I have already had a few reach out to me via Amazon for bulk orders.
This thread will serve as a play by play on what I do as well as a method to keep myself accountable to keep moving forward.
tl;dr - Launching new brand on Amazon and ecommerce and keeping myself accountable to progress.
ETA: For anyone that wants to see the original journey see this thread https://www.thefastlaneforum.com/community/threads/put-up-or-shut-up-progress-thread.50591/
I found a new niche that ticked off 3 of my necessities: I could add value, not saturated, provide for an easier transition to off of Amazon. I started selling one product with this brand about 6 months ago but had horrible supplier problems with inferior product and shipping delays. After quite a bit of searching I was able to track down a different supplier with much better product quality.
I am now going to be launching an entire line under this brand name on Amazon with different products. I have one selling now and I will be launching 2 more within the next month. I have 6 product samples arriving tomorrow to test and evaluate and will be picking the strongest two to launch.
One product will receive a full launch via a review service where I am going to give 50 units out for reviews. The second due to budget constraints will be launched using free review methods that I have used in the past. This will be my first foray into the paid review service but it should accelerate the product launch and sales.
This week I secured 8k in capital via a loan to purchase the first round of inventory and finance the initial round of advertising. After that I will dedicate 5-10% of inventory for review samples if needed.
Amazon will be the initial launchpad because I am familiar with it and it will get product in front of the most people to start with. I am beginning to brainstorm and research setting up an ecommerce platform as well to diversify income to bring control back to myself. I will also be exploring wholesale options to small retailers and shops. I have already had a few reach out to me via Amazon for bulk orders.
This thread will serve as a play by play on what I do as well as a method to keep myself accountable to keep moving forward.
tl;dr - Launching new brand on Amazon and ecommerce and keeping myself accountable to progress.
ETA: For anyone that wants to see the original journey see this thread https://www.thefastlaneforum.com/community/threads/put-up-or-shut-up-progress-thread.50591/
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