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ByTheBeach

PARKED
Joined
May 15, 2009
Messages
10
Location
Soon to be by a beach
Rep Bank
$130
<div class="bbWrapper"><span style="font-size: 12px"><span style="font-family: 'Arial'">OK, so. <br /> <br /> Being bored of city living I’ve decided to relocate to a seaside resort (in Europe) for the summer. <br /> <br /> During this time I have to write a book .. not related to the sea, beaches or anything remotely close.<br /> <br /> I figure it is a good opportunity to try and develop a business while there.<br /> <br /> Over the last 10 years I’ve stared maybe half a dozen successful (and about four dozen unsuccessful) business concepts but I want to do this differently.<br /> <br /> I’d like to go and start from scratch.<br /> <br /> Here’s the <b>scenario</b><br /> <br /> <br /> <br /> <b>Resources:</b><br /> <br /> $2000ish but that has to cover living costs (except rent)<br /> <br /> Reasonably good local contacts with bar/restaurant owners, galleries etc. <br /> <br /> Cheap staff, if needed (around $20-$30/day for English-speaking.. attractive, staff)<br /> <br /> <br /> <b>Costs:</b><br /> <br /> Few – no rent, just food and entertainment<br /> <br /> <br /> <b>Setting:</b><br /> <br /> A very popular resort with around 2.5million visitors over the summer period.<br /> <br /> Visitors are mainly a mix of British, German, Russian and Swedish.<br /> <br /> It is a budget –to-mid-market resort with 8 miles of beach in the modern <br /> resort area which consists of around 150 hotels, 100 restaurants and 100 bars/clubs <br /> <br /> And next door, a historic old town which used to be a separate island but has long been connected to the mainland.<br /> <br /> It has smaller, more boutique hotels, bars and restaurants.<br /> <br /> In both cases, the hotels and bars struggle to make huge revenues as many tourists come on an all-inclusive basis and so just get wasted in their hotels. At the same time few hotels are huge.<br /> <br /> From a business perspective, there are few barriers to entry in pretty much every genre of enterprise you can think of.<br /> <br /> <br /> <b>My Challenge:</b><br /> <br /> To set up a business using the resources available able to draw revenue pretty much from the start.<br /> <br /> Here are my thoughts on the business:<br /> <br /> - It must be fun! I’m reasonably young (mid-20’s) so I want to enjoy it<br /> <br /> - It should have a high margin. I’m thinking something with a high value-added element<br /> <br /> - The business should not simply re-sell other products. I don’t see the value in setting up a coke stand<br /> <br /> - The concept should be entirely funded by this small pot<br /> <br /> - There should be a real growth potential and an opportunity to make <br /> a significant amount of revenue while I’m there (around 10-12 weeks in total start to finish)<br /> <br /> - Ideally would like the concept to somehow develop or promote local businesses<br /> <br /> - Alternatively I’m thinking something targeting the hotels would be good<br /> <br /> - Practicality has to be a consideration. A wholesale boulder business is unlikely to be a winner<br /> <br /> <br /> <b>Your Challenge (if you care):</b><br /> <br /> To help me make the concept before I get there (June 5th). This could be an interesting collaborative thing bringing a lot of different ideas and experiences together.<br /> <br /> Then, when we decide on a solid concept I will go for it and try to make it a reality.<br /> <br /> All along I will keep you updated on the progress and look at more ideas for expanding and growing. <br /> <br /> So that’s pretty much it. Perhaps the best way to start is by you all asking any questions you may have, maybe to see more specifically what I would like to do or the setting etc. <br /> <br /> I leave it to you to see if this has legs<br /> <br /> <span style="font-family: 'Arial Black'">BTB</span></span></span></div>
 
<div class="bbWrapper"><b>Re: Hi (Prelude to a challenge)</b><br /> <br /> My apologies, You are not a spammer.<br /> <br /> Sounds like you have a great opportunity ahead of you. There are some great thinkers here, let&#039;s see if they can offer suggestions.</div>
 
<div class="bbWrapper"><b>Re: Hi (Prelude to a challenge)</b><br /> <br /> Ahhh this is good. We enjoy exercises like this. My apologies.</div>
 
<div class="bbWrapper">Moved to its own thread.</div>
 
<div class="bbWrapper">Off the top of my head...<br /> <br /> <br /> <b>Specialty Tour Guide:</b> Not just the standard sites, but lead people your age to all the hot spots (Club Hopping). <br /> <br /> <b>Bike Cab:</b> You can buy a bike cab for about 2 grand (rent for $200 monthly), haul them around the area for a fee. The benefits are that it is unique enough that it would be popular, you get exercise, and can go to different places. Tips are often given. You could have local hotels/restaurants pay to advertise on the cab. <br /> <br /> <i>Problem:</i> you are creating a JOB... It would be better if you Paid someone to haul people for you, and you skim the profits. That way you might be able to finance 3 or 4 bike cabs.<br /> <br /> <b>Host Singles Parties:</b> Find or rent an area where singles could meet up, hang out over dinner or lunch, then go out later as a group to local clubs or venues. (For example, charge $15 for participation, have 20 to 30 people in a group, only a 1 time event for approximately 6 hours.)<br /> <br /> <b>Start a Website:</b> You could visit several of the places around the resort and either blog about or rate them. List what you like or dislike about each. Offer to advertise specials or general info. and post it on your site. Have other people who have been there comment on your webpage.</div>
 
<div class="bbWrapper">My 2 cents: <br /> You could take few restaurants (the ones which you have good connections with) and make up a special story/theme related to them which will be of interest to those who are mostly coming to all-inclusive, and heavy market the stories: have a website (with discount coupons to those restaurants) as well as flyers in hotels promoting those restaurants as local attractions (because of the story/theme) Make an agreements with restaurants that they&#039;ll pay you small marketing fee for each person who will come with your coupon. And then you can also group people to go there, tour them, make a party, etc...</div>
 
<div class="bbWrapper">Hey everyone, <br /> <br /> No worries,I&#039;m sure there are many spammers out there. <br /> <br /> To first answer the question about background:<br /> <br /> I&#039;ve been involved in pretty much every [legal] industry you can think of. Real estate, online, publishing (entertainment guides/books), precious stones, alcohol import, marketing (niche/guerilla), art dealing/brokerage, events organisation (..sorry, organization), design consultancy and a few more I forget!<br /> <br /> It is a great opportunity and that&#039;s why I&#039;d like to try something different.<br /> <br /> OK, so the ideas so far:<br /> <br /> - Bike Cab - Nice, straight forward idea but there are already many of these there and its one of those periphery services (I can&#039;t remember the last time I was sat in a restaurant &amp; thought to myself &#039;Yeah!! Bike cab.. thats what I want right now). It&#039;s more a case of hiring people who can then persuade the tourists. Also, there is no real value-added element to it unless I can devise some special themed tours.. of, say, rude-looking rocks<br /> <br /> - Tour guide - perhaps but again, the niche would have to be very carefully planned. I think club hopping might have some legs but am again thinking where the real margin will be - commissions from bars/restaurants/clubs will be near impossible to collect.. just the kind of place it is<br /> <br /> - Singles Parties - I agree, this is one of the things I was considering BUT I thought it might be interesting if it were combined with a yacht. The format I had in mind was hiring a good looking girl&amp;guy to walk around and find other attractive singles and sell tickets to this yacht party. There would be a ~100 capacity, DJ, drinks and then it could deliver them to a pier next to a beach bar which could pay me something for the pile of attractive guests I bring them!<br /> <br /> - Restaurant Promo - It is a good idea but in this case I don&#039;t think its viable. It sounds like a lot of work for little money. I used to have a similar business promoting venues in central London and it was a HUGE amount of work for next to nothing... solution.. I franchised it to someone else to deal with!<br /> <br /> Another idea I had revolves around art and wine. There are some nice local wines at low low prices which the tourists would never try. At the same time I know the owners of a few galleries around. Now, don&#039;t get me wrong, the tourists aren&#039;t exactly the most high-end visitors so this would be a cover for an all-you-can-drink event: private pre-dinner event of &#039;wine tasting&#039; for a reasonable fee (say equiv $10 per head) and for that they get to try all the wine they like and take a bottle home with them. Also it will be in a nice setting of an art gallery giving us something to talk about aside the wine. The wine itself would cost ~$1.50 per bottle so 2.5 bottles per person (inclusive of the one they take home and a GENEROUS allowance to drink) would be $3.75 + $1 pp to the gallery owner. 50 people in total per event = $500-($3.75+1)*50 = $262.50 gross minus the cost of selling the tickets so probably around $200 per event.. do a few a week; not bad<br /> <br /> BTB</div>
 
<div class="bbWrapper">The answer lies in <u>NEED</u> and <u>VALUE</u>. What will solve a NEED and/or GIVE VALUE to the people/tourists in this community? Having never been there or viewed the location, I cannot really help. It could be either a service or a product. Thinking up ideas for the sake of ideas is kinda backward.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="PhxMJ" data-source="post: 93157" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93157" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93157">PhxMJ said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> The answer lies in <u>NEED</u> and <u>VALUE</u>. What will solve a NEED and/or GIVE VALUE to the people/tourists in this community? Having never been there or viewed the location, I cannot really help. It could be either a service or a product. Thinking up ideas for the sake of ideas is kinda backward. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> <br /> Good points. So what steps should one take to determine needs? I understand what you mean about not having enough info in this case specifically. I was basing my ideas on past travels (New Orleans, Mertle Beach, San Diego). A few years ago I went to Honolulu, and I saw a ton of singles there. I think there is enough of a demand in that market. Any suggestions on how to test that market? Would you advise posting a website along those lines and seeing how much interest is generated?<br /> <br /> <br /> <br /> <blockquote data-attributes="" data-quote="ByTheBeach" data-source="post: 93156" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93156" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93156">ByTheBeach said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> - Bike Cab - Nice, straight forward idea but there are already many of these there and its one of those periphery services (I can&#039;t remember the last time I was sat in a restaurant &amp; thought to myself &#039;Yeah!! Bike cab.. thats what I want right now). It&#039;s more a case of hiring people who can then persuade the tourists. Also, there is no real value-added element to it unless I can devise some special themed tours.. of, say, rude-looking rocks </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> I think PhxMJ addressed this. You need to see if the need is there. You say the market is saturated, so it may not be a good idea. I do want to bring up one point though, you said that <i>YOU</i> wouldn&#039;t think of wanting a cab ride. That doesn&#039;t matter. What matters is what the market supports. There are plenty of tourists that would like it, otherwise the industry wouldn&#039;t exist. Apart from that, women love weird little novelties like that. Just my opinion.<img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /><br /> <br /> <br /> EDITORIAL: I just realized something; I should put out this disclaimer. All posts in this thread are my <b>opinions only</b>! Don&#039;t sue me if they don&#039;t work <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /></div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Sparlin" data-source="post: 93165" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93165" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93165">Sparlin said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Good points. So what steps should one take to determine needs? I understand what you mean about not having enough info in this case specifically. I was basing my ideas on past travels (New Orleans, Mertle Beach, San Diego). A few years ago I went to Honolulu, and I saw a ton of singles there. I think there is enough of a demand in that market. Any suggestions on how to test that market? Would you advise posting a website along those lines and seeing how much interest is generated? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> Sparlin, IMO your line of thinking is the first step to finding out if you are on track. The first part is spotting a need, or what you think is a need. The second part is getting your thinking verified. (Which lesson learned for me is a crucial step!) <br /> <br /> I&#039;m a big fan of taking the least amount of time to do something, especially in this case as he wants to be open for biz come summer, so if I was him I wouldn&#039;t put up a website for something like this, as you&#039;d have to drive traffic, come up with content, advertise, etc. Instead, I would spend a day going to the different local businesses and bouncing my idea off of them, and ideally find as many tourists along the way and get their opinion; I&#039;d also solicit for opinion via facebook and twitter. <br /> <br /> Fast and loose market analysis for this one I think would work best as there is everything to gain and very little to lose. Since the scope of his project is just to last for a summer, I&#039;d gather just enough info to prove or disprove validity and then act accordingly. The stakes are small and the potential lessons/rewards can be large. Just my 02.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="yveskleinsky" data-source="post: 93175" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93175" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93175">yveskleinsky said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I&#039;m a big fan of taking the least amount of time to do something, especially in this case as he wants to be open for biz come summer, so if I was him I wouldn&#039;t put up a website for something like this, as you&#039;d have to drive traffic, come up with content, advertise, etc. Instead, I would spend a day going to the different local businesses and bouncing my idea off of them, and ideally find as many tourists along the way and get their opinion; I&#039;d also solicit for opinion via facebook and twitter. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> I thought of the time investment as well. My thinking on that was that if he established a site that would check for interest first (market), he could convert it into a blog with local advertisements/ links to the local websites (affiliate marketing and Google Adsense). That way he could leave at the end of summer and still profit. It wouldn&#039;t be too hard to do with a program like Wordpress, but he could farm out a basic web design to a college student. I&#039;m still learning the SEO part. <br /> <br /> Great Ideas on facebook and twitter. Would definitely be the easiest way for him to go. The out on the streets for a day approach is good too, but will he be able to do that before hand, or would he have to spend a week or two out of ten getting set up? Dunno, just curious <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /></div>
 
<div class="bbWrapper">Sparlin - MJ mentioned <b>Need </b>analysis and Yves mentioned <b>Market </b>analysis. Hmmm... where have I heard someone telling you about this before? :smxB:<br /> <i><br /> Just poking fun at you, bro</i>...</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Sparlin" data-source="post: 93177" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93177" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93177">Sparlin said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I thought of the time investment as well. My thinking on that was that if he established a site that would check for interest first (market), he could convert it into a blog with local advertisements/ links to the local websites (affiliate marketing and Google Adsense). That way he could leave at the end of summer and still profit. It wouldn&#039;t be too hard to do with a program like Wordpress, but he could farm out a basic web design to a college student. I&#039;m still learning the SEO part. <br /> <br /> Great Ideas on facebook and twitter. Would definitely be the easiest way for him to go. The out on the streets for a day approach is good too, but will he be able to do that before hand, or would he have to spend a week or two out of ten getting set up? Dunno, just curious <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> (Keep in mind that I am talking out my a$$, and everything I say is just my 02 and nothing more lol.) ...I like the website idea, but I&#039;d think to get a true market sample would take at least 30 days (at least) online--and he doesn&#039;t have 30 days. Plus, if he&#039;s talking about bike taxi stuff, people don&#039;t look at that ahead of time online. My guess is that he&#039;s talking about more instant gratification type services. Services that people don&#039;t research. My 02 is that the best people to talk to would be front desk, local restaurants, the concierge and ideally tourists. <br /> <br /> I would spend no more than 1-2 days talking to people that would most likely use his service/product. If they like it, I&#039;d probably only put a fraction of the budget into the service to make sure people really want it. If there is demand then I&#039;d ramp up. <br /> <br /> ...We did a similar thing when we had a bar/restaurant. We noticed that everyone stopped serving bar food at like midnight, so we decided to sell gyros from 12-2am. We started off asking people if we made them, would they buy them? The response was mixed, so we bought about $50 worth of gyro supplies and went for it. We sold out in about an hour. Turns out the response was huge so once we proved demand we ordered more. <br /> <br /> ...We didn&#039;t do the same thing with the first website that we started. We were designing a site for property managers and owners like us. We were blinded by our own knowledge. We didn&#039;t get out and prove the concept as we have proved it to ourselves and since we were our own target market we thought that was good enough--and it wasn&#039;t. Lesson learned: Ask! Second lesson learned: People lie. They&#039;ll tell you a product/service is great and they may not mean it--they may not want to hurt your feelings, or they may like your product it&#039;s just not something they would buy, etc. Invest the least amount of time, money and energy to get the barebones services out there and then ramp up once people&#039;s wallets and/or interest levels proves that they like what you are doing. <br /> <br /> Such an eye opener for me!</div>
 
<div class="bbWrapper">yveskleinsky, I like the way you think - My thinking is along the same lines. There isn&#039;t enough time to be setting up a website to rely on - just one for reference. <br /> <br /> I like to get stuck in so I think I&#039;ll just sort myself a couple of staff before I leave and throw myself into it when I get there. <br /> <br /> As you guys were saying at the beginning - there is no point this being only for my use. That&#039;s why I&#039;m keeping things ambiguous as to the location. <br /> <br /> I know it might be more difficult this way but I&#039;m just thinking that the process of developing this concept may be more useful [to the readers], than the concept itself... on the off chance, that makes sense. <br /> <br /> I was hoping that by answering questions we could build a duplicate to the environment which everyone could quickly relate to without the need to research the specific location. <br /> <br /> In the whole business/entrepreneurship thing I&#039;ve always thought that our expectations are key &amp; I don&#039;t mean that from an income POV...<br /> <br /> A lot of people go into business just for the money. They have little interest in the actual process of business itself. There&#039;s nothing wrong with that, I&#039;m just not that type of person.<br /> <br /> I like to know the foundation I am building on and have the concept add extra value... pushing some boundaries etc. <br /> <br /> So for example, with the cab ride: It might be more interesting to lease a jetski and offer a jet-cab (without sticking a &#039;2000&#039; on the end... maybe thats just my sense of humour). <br /> <br /> I&#039;m really unsure about twitter or pretty much any model which relies on Adsense-eque revenue. Perhaps that&#039;s because I&#039;ve never managed to generate a great deal of income from those models but I just think they are very high maintenance and take a long time (~3 months+) to be able to judge if they are going to pay off. <br /> <br /> BTB</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="kwerner" data-source="post: 93179" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93179" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93179">kwerner said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Sparlin - MJ mentioned <b>Need </b>analysis and Yves mentioned <b>Market </b>analysis. Hmmm... where have I heard someone telling you about this before? :smxB:<br /> <br /> <i>Just poking fun at you, bro</i>... </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> <br /> <br /> Oh Lord, here comes the &quot;30 Day Challenge&quot; rant again!:beatdeadhorse5: <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /></div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="ByTheBeach" data-source="post: 93183" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93183" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93183">ByTheBeach said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I&#039;m really unsure about twitter or pretty much any model which relies on Adsense-eque revenue. Perhaps that&#039;s because I&#039;ve never managed to generate a great deal of income from those models but I just think they are very high maintenance and take a long time (~3 months+) to be able to judge if they are going to pay off. <br /> <br /> BTB </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> Just for the sake of clarity, I meant to use twitter to test the interest level. So a tweet with something like, &quot;Anyone travel to x and wish there was x offered?&quot; Or, &quot;What was the worst part about going to x?&quot; And then see what response you get. You&#039;d seriously be amazed.</div>
 
<div class="bbWrapper">yveskleinsky, you added something extra while I was writing. <br /> <br /> VERY true and agree with all of that. <br /> <br /> Sometimes if we have experience in one or more fields it is easy to skip those steps we felt we needed to go through at the beginning later to find they are key for setting the scene. <br /> <br /> Also, in this respect, we are talking about a clientele which changes every week or so due it its nature. 1-2 days of research will grab a great cross section of people and businesses and it will likely be all I need because if you get it right it will work week in, week out.</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Sparlin" data-source="post: 93185" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93185" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93185">Sparlin said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Oh Lord, here comes the &quot;30 Day Challenge&quot; rant again?:fryingpan: <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> <br /> No need for a 30 Day Challenge...<br /> <br /> <br /> <blockquote data-attributes="" data-quote="yveskleinsky" data-source="post: 93181" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93181" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93181">yveskleinsky said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Invest the least amount of time, money and energy to get the barebones services out there and then ramp up once people&#039;s wallets and/or interest levels proves that they like what you are doing. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> <br /> THIS is market analysis<br /> <br /> <br /> <blockquote data-attributes="" data-quote="ByTheBeach" data-source="post: 93183" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93183" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93183">ByTheBeach said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> yveskleinsky, I like the way you think </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote><br /> <br /> Ditto. And I believe someone just recently started an Yves fanclub, what was the cost of membership again? :smug2:<br /> <i>(inside joke)</i></div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="kwerner" data-source="post: 93189" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93189" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93189">kwerner said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> ...And I believe someone just recently started an Yves fanclub, what was the cost of membership again? :smug2: </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> If you have to ask . . . <img src="/community/imgs/emoticons/em-shades.png" class="smilie" loading="lazy" alt=":cool:" title="Cool :cool:" data-shortname=":cool:" /><br /> <br /> If I were in your shoes, I would contact all the folks you know in the hospitality and food service industries - especially bartenders. Ask them those very questions: <br /> <br /> What do you hear people most often say, &quot;If only I could find a ...&quot;, &quot;I wish there were...&quot; etc.<br /> <br /> Next, I would get onto VirtualTourist.com, TripAdvisor.com, Flyertalk.com, etc and start looking around for common complaints. <br /> <br /> Finally, ask yourself &quot;Last time I was there, what would I have been willing to pay for, but couldn&#039;t find / didn&#039;t know about?&quot;<br /> <br /> I know nothing about your market, so it&#039;s hard to speculate. But at the last two resorts I visited, I had the same need. &quot;I wish there were beach vendors selling tanning products (instead of cheap souvies) because I really don&#039;t want to have to pay $60 again for another bottle of oil from the hotel gift shop!&quot; Granted, it was a different segment of the market. But that&#039;s just an example of something that I personally thot of. Have you had any similar thots?</div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="ByTheBeach" data-source="post: 93188" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93188" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93188">ByTheBeach said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I see, true, perhaps Twitter could be useful in that respect.. but that assumes I have friends!! </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> All joking aside, whenever I want to test the waters on an idea, I befriend people in an industry or interest that I am trying to input on (thank you Kerry and Sonya for that one!) So I would hit facebook and/or twitter, do a search for travelers, x location, hotels, resturants, etc. in that location and then add 100s of them as friends. Then once they befriend or follow me, then I shoot out a question to them. Works wonders I tell ya. <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /></div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="Jill" data-source="post: 93196" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93196" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93196">Jill said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> If you have to ask . . . <img src="/community/imgs/emoticons/em-shades.png" class="smilie" loading="lazy" alt=":cool:" title="Cool :cool:" data-shortname=":cool:" /><br /> <br /> If I were in your shoes, I would contact all the folks you know in the hospitality and food service industries - especially bartenders. Ask them those very questions: <br /> <br /> What do you hear people most often say, &quot;If only I could find a ...&quot;, &quot;I wish there were...&quot; etc.<br /> <br /> Next, I would get onto VirtualTourist.com, TripAdvisor.com, Flyertalk.com, etc and start looking around for common complaints. <br /> <br /> Finally, ask yourself &quot;Last time I was there, what would I have been willing to pay for, but couldn&#039;t find / didn&#039;t know about?&quot;<br /> <br /> I know nothing about your market, so it&#039;s hard to speculate. But at the last two resorts I visited, I had the same need. &quot;I wish there were beach vendors selling tanning products (instead of cheap souvies) because I really don&#039;t want to have to pay $60 again for another bottle of oil from the hotel gift shop!&quot; Granted, it was a different segment of the market. But that&#039;s just an example of something that I personally thot of. Have you had any similar thots? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> <blockquote data-attributes="" data-quote="kwerner" data-source="post: 93189" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93189" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93189">kwerner said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> And I believe someone just recently started an Yves fanclub, what was the cost of membership again? :smug2:<br /> <i>(inside joke)</i> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> <br /> LOL, to both of you guys. <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> <br /> <br /> Jill, you are dead on--I agree completely. ...Funny story for ya Jill: When I was in Italy, we would go to the beach almost every weekend (Cinque Terra). There were always people in the train station and wandering around town with fresh slices of coconut and bottles of limoncello for sale. I told one vendor that if he sent a hot Italian guy off of the boardwalk and onto the beach with fresh coconut and lemoncello that me and all my friends would buy from him. He listened and the next weekend a hot guy was there selling fresh coconut slices and bottles of ice cold limoncello...and I&#039;m sure the guy made a killing as I don&#039;t think there was one woman who said no! lol--it was awesome. <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /></div>
 
<div class="bbWrapper"><blockquote data-attributes="" data-quote="yveskleinsky" data-source="post: 93202" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=93202" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-93202">yveskleinsky said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> LOL, to both of you guys. <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> <br /> <br /> Jill, you are dead on--I agree completely. ...Funny story for ya Jill: When I was in Italy, we would go to the beach almost every weekend (Cinque Terra). There were always people in the train station and wandering around town with fresh slices of coconut and bottles of limoncello for sale. I told one vendor that if he sent a hot Italian guy off of the boardwalk and onto the beach with fresh coconut and lemoncello that me and all my friends would buy from him. He listened and the next weekend a hot guy was there selling fresh coconut slices and bottles of ice cold limoncello...and I&#039;m sure the guy made a killing as I don&#039;t think there was one woman who said no! lol--it was awesome. <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" /> </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote> Not to hijack this thread, but we SOOO need to go to Italy together, Yves!!!! <a href="http://smileys.smilchat.net/Happy2.php" target="_blank" class="link link--external" rel="noopener"><img src="/community/proxy.php?image=http%3A%2F%2Fsmileys.smilchat.net%2Fsmileys%2Fhappy2%2Fbronzettecool.gif&amp;hash=8456fb442ab08dd0abe87b2332ba7861" data-url="http://smileys.smilchat.net/smileys/happy2/bronzettecool.gif" class="bbImage " loading="lazy" style="" width="" height="" /> </a></div>
 
<div class="bbWrapper">Around here there are a few companies that do in store advertising. Example a bar top or table top covered in local ads for products and services. I have also seen some in places such as restroom doors etc. For businesses that allow ads to be posted in their establishment, you could either pay them a %, flat fee or give them an advertising allowance for other locations(earning you yet another cut).<br /> With your connections and money, seems like something that might be possible. I have never even been to Europe though. So I obviously have no clue how things work over there.</div>
 
<div class="bbWrapper">Jill - True, that is an apt approach. My only real issue is that the best potential often comes from a niche not yet publicly identified (i.e. people don&#039;t yet know they want it) - RedBull for example.<br /> <br /> In the past I have successfully launched concepts like this aiming to be one step ahead of the crowd and I would like to see if I can develop a less obvious concept this time.. while realising it is a tall order. <br /> <br /> I would use these things more to look at overall opinion and then try to derive something new, but indirect, from that. <br /> <br /> As for the $60 suncream: I did think about that and it would be a viable niche. I&#039;m sure there would be some demand for it BUT:<br /> - I&#039;m not sure how good the margin would be (by that I mean I know it will be small)<br /> - I don&#039;t like the value-added side.. there is little to add unless I go and make my own &amp; let&#039;s be honest, that&#039;s not a good idea<br /> - It is a lot of physical product to be buying/storing and shifting (with staff in mind) for a small wholesale margin. Retail would take too long<br /> <br /> yves; you&#039;re right &amp; it would be possible but I&#039;ve always been a fan of face-to-face contact. I don&#039;t mind randomly pouncing on a couple dozen people to talk to them<br /> <br /> - The coconut/limoncello idea - I had a variant of that idea of sending attractive girls on the beach to sell some sort of light cocktail and I know it would be a killer but I&#039;m not sure about the legal issues surrounding it. I&#039;d have to ask my solicitor there. Otherwise, it&#039;s solid: ongoing, high margin, visible etc etc.<br /> <br /> I85 - I like that format and it seems like a great niche for a low-intensity resort. In this case I think such advertising would be drowned out by more direct forms (i.e. guys standing outside of bars beckoning tourists) and so few would go for it. A variant of that which i have considered is to combine it with a previous idea for singles parties: get local bars/clubs to place ads on their tables/bars promoting the parties and for every sale they make they get a cut<br /> <br /> I think my biggest questions lean on MARGIN &amp; VALUE-ADDED as well as physical efficiency. <br /> <br /> I find it hard to believe the largest margin would be found in selling a physical product.<br /> <br /> One idea I considered was a daily sudoku or other wide-appeal puzzle. It would be sold as something to keep you busy while laying on a beach. The puzzle would carry a daily cash or other prize. <br /> <br /> My issue with this idea is what the most efficient distribution channel would be to enable the sale of say 2000+ quizzes/day and how the individuals would enter the competition - SMS message competitions are popular here in the UK but I don&#039;t think tourists would spend money on a foreign SMS after they have spent it on the quiz. The other alternative is to have a free quiz and premium messages but I fail to see the volume there.</div>
 
<div class="bbWrapper">Work on organizing romantic events for couples. Cost changes depending how special they want the event.</div>
 
<div class="bbWrapper">This is The Fastlane, so think about how you could scale your idea.<br /> <br /> What about matchmaking for businesses on the island. Cross promotion, lead generation, directing customers, etc. Then you take a portion of the sale. Kind of like affliate marketing, but you create a resource incorporating all the folks you know so that when the 2.5M visitors come to visit, they have an idea of where to go, what to try, how much things cost, what the experience is. Provide coupons or some sort of customer loyalty program so you can track the sales you generate.<br /> <br /> This type of a business would operate year round, whether you were there or not, and requires no employees.<br /> <br /> You could spend $1000 on developing the website and tracking system and the other $1k you can donate to the fastlane for the next B&amp;P.</div>
 

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