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Networking with my target market

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I signed up for the annual event held for my target market. Any tips on quickly getting to the bottom of market research when interacting with people? I want to learn as much as I can about their business and find their problems.

I know Google uses one question when their employees interact with their prospects. I am planning to come up with a set of different questions based on amount of time I have with a given person.
 
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