Lex DeVille
Sweeping Shadows From Dreams
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As Decepticon Spreads... the headline reads.
Watch out for the word "As" when used by media outlets.
The word "as" brings an event into the now, as in, this is happening right now, therefore, it is an immediate threat. When something is an immediate threat, it demands attention and triggers a fear response. Kind of like what happens when you're hiking and you're confronted with a dangerous mountain lion. It's happening now. It demands your attention. It triggers a fear response and you cannot think about anything else in that moment.
It's so obvious, and yet very effective.
As = This is happening now.
Decepticon = Bad thing your attention should be on.
Spreads = It's getting worse, therefore fear is triggered, fear is necessary, and fear can increase alongside the bad thing that is also increasing according to the media.
It works best on the people who are already entranced by the media. As you start to pay attention for that word (as), you can notice it in news stories from now on, (all media outlets use this tool) and maybe you can spot your own trances and escape them.
Watch out for the word "As" when used by media outlets.
- As the fires rage...
- As the wind picks up...
- As the waters rise...
- As the death toll surges...
The word "as" brings an event into the now, as in, this is happening right now, therefore, it is an immediate threat. When something is an immediate threat, it demands attention and triggers a fear response. Kind of like what happens when you're hiking and you're confronted with a dangerous mountain lion. It's happening now. It demands your attention. It triggers a fear response and you cannot think about anything else in that moment.
It's so obvious, and yet very effective.
As = This is happening now.
Decepticon = Bad thing your attention should be on.
Spreads = It's getting worse, therefore fear is triggered, fear is necessary, and fear can increase alongside the bad thing that is also increasing according to the media.
It works best on the people who are already entranced by the media. As you start to pay attention for that word (as), you can notice it in news stories from now on, (all media outlets use this tool) and maybe you can spot your own trances and escape them.
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