Marketing on Quora

[Gina_28]

Is anyone using Quora for promoting a business now? Is it worth it? What tips can you share?
Thank you!

 

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[Onakosa]

Im my experience, it's a lot of effort for not much return. I don't know anyone who's found it a brilliant marketing channel. Gets quite argumentative as well!

 

[MTF]

The biggest problem with Quora is their audience with most visitors coming from India and other poor developing countries. Unless you run a business in India, you're probably going to waste a lot of time with Quora.

 

[Onakosa]

The biggest problem with Quora is their audience with most visitors coming from India and other poor developing countries. Unless you run a business in India, you're probably going to waste a lot of time with Quora.

That's true too. Also seems to be a heck of a lot of American women ruminating over the British royal family.

 

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[DWX]

Have you looked into Reddit? I know @MTF has experience promoting his newsletter there.

 

[Hong_Kong]

Is anyone using Quora for promoting a business now? Is it worth it? What tips can you share?
Thank you!

Interesting, seems like most people have written off Quora as a sales channel.

It seems like an easy channel to use.

- Use a tool like answerthepublic to see what questions people are asking.
- Monitor niches and similar keyphrases on Quora.
- Answer the Quora post with a high quality answer.
- In the answer mention a leadmagnet and where to find it. The leadmagnet has more detailed information. You can incentivize the leadmagnet by leaving out interesting pieces of info.

I thought the power of Quora is that after you do the above sequence, Quora typically ranks very high on search engines. That ranking can get traffic over a long period of time (assuming consistent searches).

It also builds authority on the topic.

You can take existing content, re-purpose it as Quora answers and distribute.

I do see the problem that the traffic is 'low quality'.

 

[Eholic]

I watched a Youtube tutorial on Quora marketing and half way I gave in watching, it looked very complex and expensive, depends what your goals are?

 

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[maximusharrison]

Even if the thread is almost 1 year old, I'll itch in by saying that Quora should be a part of a broader outreach strategy. Landing a post in the Quora Digest can earn you tons of "free" traffic and that is nothing to laugh at. Still, it's true that people make names for themselves elsewhere before riding that wave further with Quora or Fb profiles...