MidwestLandlord
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- Dec 6, 2016
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Maybe @MidwestLandlord can help since I'm assuming you sell some sort of adult beverages in your stores.
Not sure what the OP's question actually is though...
So I'll just ramble a bit haha.
Most people decide they want to sell alcohol because it's usually high margin, which is a selfish reason to sell, well, anything.
So, is there a need?
Have you thought of WHO would buy from you and WHY?
Ignore bars as a competitor. But pay attention to bars as a source of traffic. Selling beer to people leaving bars is pretty common.
Take a look at anywhere that off-site sells alcohol. Why do people shop there?
Residential near by?
Near commercial or industrial (where people work), but on a traffic route home?
Are they piggybacking off of other sales? (petroleum, grocery)
Near hotels?
See, in retail sales of virtually anything, there are 2 types of stores.
#1 are "destination" stores. These are stores people will go out of their way to shop at for whatever reason. It's novel, cool, has a specific item they need, whatever. High-end grocery stores (wholefoods), fancy restaurants, IKEA, Cabela's, Basspros, etc...
People get in the car to "go to IKEA" for example.
#2 are stores that are NOT a destination by themselves OR are brand agnostic destinations. Stores that fit this category are c-stores, grocery stores (wal-mart), fast food, liquor stores, etc...
You might get in the car to "go to the liquor store" but that means you are going to the closest, most convenient one available.
With few exceptions:
You WILL drive across town to go to IKEA.
You WON'T drive across town to get to "Betty Lou's Liquor" when "Suzie Q's Liquor" is right down the street.
That's because liquor is a commodity. You can't get an IKEA bookshelf with a weird name from just any furniture store, but you can get Budweiser ANYWHERE. So why would you go out of your way to get it?
Selling a commodity comes down to 3 things:
1) Price
2) Location
3) Service (service has to be just good enough to not turn people off so much they would rather drive farther)
So again, WHY would people shop with YOU?
The answer should look like "behind the location is 1500 housing units, the location is on a corner with 30,000 daily vehicles on one street and 50,000 daily vehicles on the other, the location has good customer access and ease of use, the neighboring property is a grocery store that only carries beer/wine/soft beverages, and there is light competition available to said housing"
Many, many people have lost a lot of money trying to turn a liquor store into a "destination" because they don't realize how people actually shop for commodities.
"I'll grab a twelve pack on the way home from work"
"I need vodka for the party. I'll grab that at the liquor store next to Wal-Mart when I go shopping"
"This is such a romantic vacation. I'll surprise the wife and grab a bottle of wine from the store next to the hotel"
"Gah! It's beer Friday at work and I'm supposed to bring the beer this time. I'll just hit up that c-store on the way to work and get gas too"
"Leaving the bar alone, again...I'll grab a six pack on the way home"
Hope something in there helps!