Update #5 - i have 15 min to spare as i wait for a friend so i'm just going to brain dump here. Not checking my grammer.
Ok here's what happened:
- Sales stayed the same since last update. Still at $250 per day which is good and bad. Good since I'm making $250/day on autopilot. Bad since shit ain't moving up (totally my fault, of course).
- Got sidetracked with a new product/app that I wanted to launch and put all my focus into that which wasted a good 6 weeks. The project is on hold for now because after specing out the software, it's features, and the UI...it's going to cost at least $60k for design+development which I really don't want to risk right now. Believe me, I'm going to launch it one day, hopefully by this time next year but right now it's not a priority. Like some others on the forum pointed out, I should have focused on scaling my current product and stuff before trying something so untested.
- If you haven’t already, I highly recommend reading “unlabel” by marc ecko, great book.
- I procrastinated a lot. I promised myself in 2015 I would be different and I’m def better but I still procrastinate on even the simplest tasks which pisses me off.
- I’m really focused now on just being authentic with my product, website and brand. Sometimes I feel like I hold myself back a bit with my writing and whatnot b/c I feel it will hurt other’s feelings. But F*ck that, I’m going all in.
- Launching a podcast later in the next few months
- As for scaling my product, I’m still doing that. Doing more native ads on FB and being VERY careful to not get banned. Still learning more about retargeting so I really want to nail that down.
- Focusing on social media more (instagram, snapchat, periscope).
- Relaunching my fitness coaching in next 1-2 weeks which should do 15-20k at launch if my estimates are correct.
- Launching another infoproduct later this year for women.
And for those that are interested in creating their own fitness infoproduct and those who messaged me, here's my advice:
- Ask yourself? Why the F*ck would anyone listen to you? Why are you different?
- Be authentic.
- Don’t be boring. The world doesn’t need another “10 ways or get a six pack” or “The Ultimate Guide to building muscle” article. It just doesn’t.
- Don’t write like a copywriter. This shit is getting so old. People are smarter now. I know the world of health and internet marketing/copywriting are very intertwined but this stuff pisses me off so much. Maybe it worked 10 years ago but guys are now more educated than ever when it comes to fitness BS. Headlines like “1 Weird Exercise to boost your metabolism by 55.78%” just make me throw up in my mouth. If you do this – f*ck you.
- Don’t make false claims. Health/fitness is thankfully the one industry that’s heavily backed by science and actual reserach. This means you can’t make shit up, unlike the IM or dating niche which is much more heavily opinion/experience based and you can really say anything you want as long as you have “proof.”
- Don’t burn your customers and butt rape them even more offers after you’ve sold them your first front end product. I know guys who do this…they sell a $7-47 product, and the customer gets put through an endless autoresponder or broadcast of emails that do nothing but pitch product after product. Yes I know existing customers are more likely to buy but don’t be a dick about it. Provide even more value to existing customers before selling them more stuff.
- A lot of guys are getting into amazon’s FBA stuff and selling supplements. I find 99% of these guys are just chasing tactics and money. I get it, you hear the stories of guys doing 7-8 figs on amazon and you want to get in ont the action, but are you really building a business with this? Are you building a brand? If you’re using it to just get some cashflow, fine. But pretty everyone I know doing FBA is just doing it to make a quick buck. Guys are selling shitty stock supplements which they have zero passion for, using fake pen names when emailing customers, getting fake reviews, and are just 100% focused on gaming the current Amazing algorithm. It’s like SEO 10 years ago and it’s shady as shit.
- If you still want to be relevant in 5 years, you need to focus on building an authentic brand. Don’t just build a product and try to use internet marketing tactics and “hacks” to grow it and make money. Look at the biggest names in fitness and strive to be like them. They all have powerful, nearly bulletproof brands that people love and no amount of social media changes, SEO hacks, or paid traffic strategies are going to knock them down.
Thanks to everyone who actually reads this - means a lot
