Introduction for my 3D Configurator Business and my problems

[Fiete]

Hello, my name is Fiete and I come from near Hamburg (Germany).


Briefly about my background:


I built an agency ECommerce agency with 18 years as Co Founder which is specialized in Shopify, Shopware and WooCommerce store development. We ran the agency with this business model from 2019-2021.


Our Company: Konfiguratoren - Automation & Visualisierung - WeimannMedia


Then in 2021, one of our clients asked if we could also develop a 3D product configurator. Together we developed a test project and we enjoyed it so much that we said we would only specialize in configurators. We then wrote a business plan and rebuilt our business model and branding.


Here is an example of one of our 3D configurators:

Konfigurator

kuechen.outdoor-kochen.net

At the moment we develop the configurators completely by ourselves. We have already built a few frameworks together but it is not a SaaS model. That's why the price is between 20.000€- 70.000€. The price is a one-time payment, we still offer service contracts but we don't have a big monthly recurring income. Currently we sell it only in Germany.


The product configurator is interesting for several target groups:

- E-commerce & Brands (time saving, increase conversion rate, process optimization, reduce marketing budget...)
- B2B & Industry (CPQ solution for sales)
- Retail


We are currently at a standstill and do not know what to do, so I would just like to get opinions from outside. I hope you can help me.


Here are my questions:


1. we offer the configurator to all the target groups i described above. This means that there is no uniform process and we do not address any target group directly in our branding, but rather generally what advantages a configurator has.


Does it make sense to specialize in one target group or should we just offer different solutions for the different target groups?



2) We currently have a strong problem in prospecting, in sales we have a coverage rate of 67% which is actually quite good.


Currently we only have a cold mailing campaign for prospecting which goes to a free workshop on the benefits of a configurator for the company and how to integrate it.


Which sales strategy and which sales channel would you recommend to us?

I know there are a lot of questions - but I appreciate any help. Thanks a lot in advance!

Best regards from Germany, Fiete.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Jobless]

Gudat up dunqivovust ug emsiefz iyotvoph datvunist.

Tjuxdeti jux vji dupgohasevus jet jimqif datvunist epf op vasp opdsietif temit / qsugov ivd.

Edv et datvunist ug veshiv dunqepz epf etl og vjiz jewi e 3F dupgohasevus, mevis dupvedv vjin. Qmepv tiift.

Hu vu vsefi tjuxt epf miv qiuqmi vsz vji dupgohasevust.

O fup'v moli vji "gsii xusltjuq" nivjuf. Fu puv ati vji xusf 'gsii' us vsz vu netl xjev vji xusltjuq ot siemmz ecuav.

Gudat nusi up sidassoph qmept epf vsz vu sifadi vji upi-ugg qeznipvt cz gudatoph up e podji vjev jet xuslif ximm, xjisi zua dep ietomz siqmodevi vji 3F dupgohasevus. Vjot nez siraosi vu hu uavtofi Hisnep nesliv.

Tvoqamevi vjev zua xomm sidiowi e % ug siwipai up usfist nefi vjsuahj vji dupgohasevus.

 

[Nikolche]

Vsz vu djephi vji catopitt nufim ug vji qmevgusn ovtimg. Onqminipv e tactdsoqvoup nufim epf howi quvipvoem datvunist e gsii vsoem.
Ov ot citv vu jewi e xictovi vjev xomm siqsitipv vji qsufadv op vji citv xez epf fosidv emm mieft vjisi.
Zua jewi vu duptvepvmz xusl up onqsuwoph vji qsufadv, zua jewi dunqivovoup, muul ev xjev vjiz esi fuoph epf vsz vu onqminipv xjev vjiz jewi epf zua fup'v. Emtu vu neli aq gus vjios tjusvdunopht.
Gus gasvjis neslivoph, ov ot citv vu duptamv e neslivoph tqidoemotv epf jewi jon dsievi e fiveomif neslivoph tvsevihz.
Ev vji nunipv, ep ofie deni vu ni vjev zua dep neli emm vjot op vji gusn ug e qmah-op epf timm ov emm uwis vji xusmf, vu e tqidogod veshiv eafoipdi vjev ot iphehif op neloph datvun-nefi gaspovasi. Vjev xez datvunist xomm ci ecmi vu dsievi vjios uxp lovdjip us xjeviwis. Epf vji tactdsoqvoup xomm ci qeof cz vji uxpis ug vji tovi.