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Jason I've got another question for you.
Been running the ads, CTR dropped a little bit, but no big deal since I've gotten about 60 likes and 17 shares on my original ad so I think the viewership is "virally" outside of original intended target market. Google Analytics is telling me Facebook viewership is only spending 21 seconds on the site, but with a 0% bounce rate (has to be from the video I have on the product page, otherwise this makes no sense). I've had about 80 website referrals from Facebook so far with no purchases so I've currently paused my ads so I can build a lander that better pre-sells my product instead of just dumping them on the product page per your suggestion.
The background just leads to my question however, GA is telling me I've had 300+ direct/no referral visitors in the last 3 days peaking at 217 on the third day and average time on site for this group is about 6.5 minutes. I'm not really doing much of anything besides FB ads at this point (have some pinterest boards up and some youtube videos, but those are shown as referrals and I don't have a ton of video traffic or followers). Could these people be "viral" FB customers? Just trying to see if you have ever experienced this. I know GA isn't always straight on track with all the places people came from with my experience with it in the past.
I can't say thanks enough again. Figuring out a legitimate qualified traffic source has been my major downfall for a good deal of time now and although I still have tons of work to do to optimize and get this figured out I feel like there's a lightbulb slowing turning on and I'm starting to "get it."
Been running the ads, CTR dropped a little bit, but no big deal since I've gotten about 60 likes and 17 shares on my original ad so I think the viewership is "virally" outside of original intended target market. Google Analytics is telling me Facebook viewership is only spending 21 seconds on the site, but with a 0% bounce rate (has to be from the video I have on the product page, otherwise this makes no sense). I've had about 80 website referrals from Facebook so far with no purchases so I've currently paused my ads so I can build a lander that better pre-sells my product instead of just dumping them on the product page per your suggestion.
The background just leads to my question however, GA is telling me I've had 300+ direct/no referral visitors in the last 3 days peaking at 217 on the third day and average time on site for this group is about 6.5 minutes. I'm not really doing much of anything besides FB ads at this point (have some pinterest boards up and some youtube videos, but those are shown as referrals and I don't have a ton of video traffic or followers). Could these people be "viral" FB customers? Just trying to see if you have ever experienced this. I know GA isn't always straight on track with all the places people came from with my experience with it in the past.
I can't say thanks enough again. Figuring out a legitimate qualified traffic source has been my major downfall for a good deal of time now and although I still have tons of work to do to optimize and get this figured out I feel like there's a lightbulb slowing turning on and I'm starting to "get it."
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