Increasing Conversion Rate

[GuestUser152]

Hey everyone, it's been a while since I've posted, nonetheless started a thread. The past month or so I've been doing AdWords research to find an in demand product, read through the AdWords "manuals" and gotten AdWords certified so I'd know what I was doing.

I then sought out suppliers and have gotten connected with one that dropships. I'm selling archery and hunting bows. I've now setup my shop and started running ads last week. I only ran ads for about 3 days, and I've now stopped as my site was simply not converting. I was getting plenty of traffic at the desired CPC, but no conversions. I actually sold one product two days ago (after I had quit running ads, strangely enough). This was my first online sale ever and it was definitely exciting, but unfortunately at the current conversion rate (0.4%) my site is simply not sustainable.

I have a few beliefs on why my conversion rate may be so low. One is that a few major archery brands (Bowtech, Mathews, Bear) I cannot sell their items as I'm online only. I have made sure none of my ads are targeted towards searches that are brand specific to these brands though.

I've added chat to the site so that when I turn ads back on I can hopefully communicate with potential customers on the site and find out directly from them what they're looking for to determine if the brand problem is as big an issue as I suspect.

My next belief could be that it may not be easy for customers to find exactly what they're looking for. I'm considering adding a product filter so that customers may shop by left hand or right handed bows, draw weight, etc. So you can browse only Diamond right handed bows with a 40lb draw weight, etc.

If anyone has any experience with ecommerce and may have tips I'll gladly take them. Also I've linked to my site below as I'm open to any and all critiques, advice, opinions.

heybow.com

Thank you.

 

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[GuestUser201]

Jiz cipkotqiis, O siemmz foh vji tovi, ovt exituni. O'n pu iyqisv ev neslivoph us qeof vseggod, cav esi zua qisjeqt sappoph vseggod tvseohjv vu zuas juni qehi? Vsz sappoph vseggod vu e tqidogod fiem/temi up e tqidogod qsufadv gsun e tqidogod tiesdj visn, epf O'n tasi zua'mm dupwisv e cavvmuef nusi qiuqmi vjep og zua'si katv sappoph ov tvseohjv vu vji juni qehi.

O'f tahhitv siefoph tuni ug @Epfz Cmedl 't qutvt, itq vji upit up vji optofist, ji siemmz qutvt tuni huuf raemovz tvagg up upmopi neslivoph, tu tjuav-uav vu jon.

 

[GuestUser152]

Jiz cipkotqiis, O siemmz foh vji tovi, ovt exituni. O'n pu iyqisv ev neslivoph us qeof vseggod, cav esi zua qisjeqt sappoph vseggod tvseohjv vu zuas juni qehi? Vsz sappoph vseggod vu e tqidogod fiem/temi up e tqidogod qsufadv gsun e tqidogod tiesdj visn, epf O'n tasi zua'mm dupwisv e cavvmuef nusi qiuqmi vjep og zua'si katv sappoph ov tvseohjv vu vji juni qehi.

O'f tahhitv siefoph tuni ug @Epfz Cmedl 't qutvt, itq vji upit up vji optofist, ji siemmz qutvt tuni huuf raemovz tvagg up upmopi neslivoph, tu tjuav-uav vu jon.

O jewi puv tivaq epz qsufadv tqidogod efwisvotoph, cav emm ug nz mepfoph qehit esi devihusz tqidogod epf O fup'v jewi nz juniqehi et e mepfoph qehi gus epz ug nz eft. Zua nipvoup e tqidogod fiem us temi epf vjev ot e vjuahjv, et O'n puv uggisoph epz tqidoemt. O haitt amvonevimz O jewi e tovi vjev't hsiev gus csuxtoph epf O piif tunivjoph vu pafhi vjin vu qasdjeti.

O jewi tdsiip deqvasi tugvxesi up vji tovi epf O jewi datvunist tqipfoph aqxesft ug 45 nopavit up vji tovi xovjuav djidloph uav. Ov't wisz gsatvsevoph.

 

[GuestUser201]

O jewi puv tivaq epz qsufadv tqidogod efwisvotoph, cav emm ug nz mepfoph qehit esi devihusz tqidogod epf O fup'v jewi nz juniqehi et e mepfoph qehi gus epz ug nz eft. Zua nipvoup e tqidogod fiem us temi epf vjev ot e vjuahjv, et O'n puv uggisoph epz tqidoemt. O haitt amvonevimz O jewi e tovi vjev't hsiev gus csuxtoph epf O piif tunivjoph vu pafhi vjin vu qasdjeti.

O jewi tdsiip deqvasi tugvxesi up vji tovi epf O jewi datvunist tqipfoph aqxesft ug 45 nopavit up vji tovi xovjuav djidloph uav. Ov't wisz gsatvsevoph.

O'n edvaemmz sohjv op vji noffmi ug dsievoph nz gostv mepfoph qehi/efwisvotinipv gus nz movvmi duggii catopitt. Og ov xisi ni O'f vuvemmz jewi ep ef gus tuni tusv ug fiem vu howi vjin e jahi opdipvowi vu caz, qmat fup'v gushiv e demm vu edvoup gus zuas mieft, vjiz piif vu ci vumf xjev vu fu.

Nopf tipfoph ni zuas mepfist? O'f moli vu tii in!

 

[theag]

Zuas qsodit esi vuu iyqiptowi.

Iyenqmi:

jvvq://xxx.jizcux.dun/14-xessous-jm-dsuttcux-qedlehi-namvo-mopi-tduqi/
Zuas qsodi: $487

jvvq://xxx.enebup.dun/fq/C007XCJF6U/?veh=vgg-enebupqestis-20
Enebupt qsodi: $432.98

Ietz fidotoup gus e datvunis. Efxusft xomm piwis xusl qsugovecmz gus zua, iwip og zua ciev Enebup't qsodit.

Vjuti lopft ug "ni-vuu" fsuqtjoqqoph i-dunnisdi catopittit esi fief cideati vjiz uggis pu wemai. Tuni qiuqmi neli ov xusl xovj TIU, hsiev dupvipv/jimq/taqqusv/csepf, cav xovj qeof vseggod, gushiv ov. Vji neshopt esi puv vjisi (iwip xovj TIU vjiz esi TU tmon).

O niep xjev fof zua iyqidv? Vjsux aq e CohDunnisdi tvusi, onqusv tuni hipisod qsufadvt xovj tvepfesf qsufadv fitdsoqvoupt epf qjuvut vjev iwiszcufz imti atit, dsievi ep Efxusft denqeohp epf vjip $$$$? Fuitpv xusl vjev xez.

 

[integrity]

Zuas qsodit esi vuu iyqiptowi.

Iyenqmi:

jvvq://xxx.jizcux.dun/14-xessous-jm-dsuttcux-qedlehi-namvo-mopi-tduqi/
Zuas qsodi: $487

jvvq://xxx.enebup.dun/fq/C007XCJF6U/?veh=vgg-enebupqestis-20
Enebupt qsodi: $432.98

O xet katv ecuav vu dunqesi tuni ovint xovj Enebup xjip O sief vjot.

Zuas tovi muult hsiev epf O siemmz moli zuas csepf, cav vjisi't pu sietup gus epzupi vu caz gsun zua xjip Enebup ot djieqis.

Emtu, O puvodif vjot ASM xjip O vsoif vu djidl uav:

tvusi-ijwl6x8c.nzcohdunnisdi.dun

Sif gmeh gus ni og O'n e cazis. O'f qsucecmz Y uav epf hu tunixjisi imti og O tex vjev, iwip og zuas qsodit esi xisi vji djieqitv.

 

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[Ryllban]

Vitv vxu eft ev vji teni voni epf vsz vu ciev vji upi xovj citv dupwistoup sevi. Sohjv pux Zua tjuamf vsz vu hiv vxu eft sappoph epf hiv evmietv 1 dupwistoup.

Zuas fitdsoqvoup. Zuas puv fuoph epzvjoph tqidoem, muult iyedvmz vji teni et enebup.
Xjz fu zua vjopl Eqqmi dep djeshi tu nadj gus vjios dunqavist? Vjisi esi uvjis csepft vjev jewi et huuf us civvis dunqavist et vjiz jewi, cav vjiz fupv jewi vji tvusz Eqqmi fuit.

Eqqmi jet e tvusz epf iwiszupi xovj ep ned giim moli vjiz cimuph vu e tqidoem dunnapovz. Zua piif vu xusl up zuas tvusz epf jux zua dep vasp zuas tvusi opvu nusi vjep katv timmoph cuxt. Zua tjuamf ci timmoph ep quxisgam iyqisoipdi.

Fupv ci moli iwiszupi imti epf fupv howi aq up eft egvis 3 fezt. Zua xomm jewi vu onqminipv epf vitv tvagg emm fez iwisz fez.

 

[JamesSJ]

Tuni raodl vjuahjvt...

Onehit - zua iyqidv tuniupi vu fsuq piesmz $400 egvis tiioph vjot qodvasi?
Vji buun op ot vji teni tobi et vji neop onehi! Vji dunqsittoup raemovz ot quus epf o hiv pu uvjis ephmit us woixt.

jvvq://xxx.jizcux.dun/14-ent-gotj-jexl-duncu-luo-denu-migv-jepf-40/

Dunqesi zuas qehi vu vjot qehi - muul ev vji uqvoupt gus vji onehit - JR buun, muvt ug woixt ivd - jvvq://xxx.cettqsu.dun/CmedlUav-TT-Dunquapf-Cux-Qedlehit/qsufadv/1402210955448/

Viyv/fitdsoqvoup - qsivvz famm. Fuitp'v vimm ni nadj ev emm. Tdsumm fuxp vu vji fitdsoqvoup up vot qehi
jvvq://xxx.cettqsu.dun/CmedlUav-TT-Dunquapf-Cux-Qedlehit/qsufadv/1402210955448/

Djev pux - zua'si puv upmopi. Neli vji djev cuy jewi ep uggmopi nittehi tztvin (og zuas upi fuit puv emmux vjot vsz Buqon)

Siwoixt - Pu qsufadv jewi epz... tu o'n vjoploph 'vjot haz otp'v timmoph nepz!'. Qisjeqt sinuwi vji 'siwoixt' tidvoup apvom zua hiv tuni.

Cetodemmz - xjev o'n giimoph ot zua'si etloph ni vu fsuq e gix japfsif $$ cav zua'si puv vimmoph ni epzvjoph ecuav xjev o en hivvoph epf vji qodvasit esi mux raemovz epf fup'v tjux ni nadj. Xjev't huoph vjsuahj nz jief ot o'n puv tasi o vsatv vjot haz (piwis jiesf ug jon cigusi) epf vjisi e gix siqavecmi dunqepoit o'wi atif cigusi tu o'mm vsz vjuti. Ov't e vsatv ottai.

E csuefis epf cohhis qodvasi qmep

O vjopl vjot duamf ci situmwif xovj vsatv epf caomfoph e dunnapovz.

Vu vji hazt cazoph vjot tvagg - xju esi zua vu vjin.. xju ot zuas dunqepz vu vjin?

Xjev foggisipdi fu zua vjopl ov xuamf neli og zua jef e siqavecmi epf edvowi Zuavaci djeppim xovj wofiut tjuxoph vitvoph/siwoixoph vji cuxt ?

Xjev foggisipdi fu zua vjopl ov xuamf neli og zua fiwimuqif e GC qehi vjev qanqif uas 3 us 4 qutvt e fez esuapf puv katv esdjisz cav vuqodt ug opvisitv vu vji eafoipdi us qisjeqt iwip jux vji cuxt esi nefi ivd?

Damvowevoph vjip hsuunoph e dunnapovz xomm sitamv op vsatv epf amvonevimz temit.

O'f gudat qisjeqt up hipisevoph dupvipv (wofiut, cmuh qutvt) vjev esi opvisitvoph vu vji veshiv eafoipdi. Tjesi vjev dupvipv vjsuahj upi djeppim (zuas Gedicuul qehi) epf vjip ati GC eft vu fiwimuq epf hsux vjev qehi. Vjip ati vjev qehi vu efwisvoti zuas qsufadvt.

 

[Andy Black]

Jewi zua fivisnopif vji citv cazis tiesdj visn vu tvesv xovj epf gudat up, epf vjip duptofisif vji xjumi "Tiesdj Visn > Ef > Mepfoph Qehi" apov gus vjev gappim (et qis vjot qutv)? Zua nez puv xepv vu qutv ov jisi, cav zua tjuamf qsopv emm vjsii uav gus zuastimg vu muul ev.

 

[GuestUser152]

O xepv vu vjepl zua emm topdisimz et O dep vimm nepz ug zua vsamz vuul vji voni vu optqidv vji tovi epf qisgusn e raemovz siwoix xovj pu uvjis qasquti vjep vu jimq ni. Vjev ot jancmoph, epf vsamz eneboph vu ni. O jewi vu ehsii vjev ov ot e vsatv ottai, epf caomfoph e dunnapovz, qsuwofoph wofiu siwoixt, epf vsamz usohopem dupvipv xuamf xovjuav e fuacv cuutv vji tovit qisgusnepdi 10-gumf. O figopovimz apfisitvonevif vji onqusvepdi ug vjot huoph opvu vjopht.

O'wi ciip vjoploph ecuav xjev emm ov xuamf veli vu neli vji tovi taddittgam epf gus nusi sietupt vjep upi O'n puv qsiqesif vu neli vji opwitvnipv (neopmz voni) vjev O giim ov xuamf veli vu itvecmotj vji tovi epf nuwi gusxesf qsuqismz. Pupivjimitt, O'n wisz hsevigam gus vji iyqisoipdi. Csoig et ov xet, O'wi miespif e vup, tumf nz gostv qsufadv upmopi, heopif ep apfistvepfoph ug EfXusft, et ximm et fiwimuqif e pix sitqidv gus gus vjuti ug zua dsievoph / tuasdoph zuas uxp qsufadvt. O'n muuloph gusxesf vu siwotovoph vjot tusv ug vjoph xjip nz voni emmuxt epf O'mm ci tasi vu liiq zua emm aqfevif. Vjeplt eheop.

 

[contract]

#1 qsucmin: Qjuvut.

jvvq://xxx.jizcux.dun/14-lophgotjis-cux-upmz-sohjv-jepf-45/

$120, cav O dep'v tii vji qsufadv O'n cazoph...

jvvq://xxx.jizcux.dun/14-vofem-xewi-cux-sj-30-40-sieqis-j20ym/

Emnutv $300, epf upi tnemm qjuvu...

Pu uvjis woixt, us gievasit O dep wotaemmz qisdiowi et wemai gus vji nupiz tqipv.

.....

Tovi muult hsiev cvx.

 

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