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Idea Validations

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Arevico

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Apr 7, 2017
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Hey Guys,

While I'm developing my small new product, I'm thinking about how i can validate ideas in the future. I know how to validate (soft proof, hard proof ,etc), but I've some questions.

Which questions do you ask when validating a idea. Do you validate the idea or do you validate that the problem the idea solves is actually a problem people are having?

I thought about cold emailing webmaster which belong in the target group, but what kind of questions should you ask?

- Should you ask question in the first email or just if you may ask them a few questions or include a survey link?
- Do you ask more explorative questions, or just downright pose the problem and ask is this a problem?

thanks in advance for taking the time to voice your opinion guys/girls :)
 

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sam9530130

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Dec 29, 2016
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The ultimate validation is whether they buy it or not. I'm not a fan of asking people if they'd hypothetically buy a product or not, because that usually does not translate well into actual sales.

You have to do your research. If this is an existing product, you can check the reviews on amazon of similar products and look at the bad reviews to see if there are a lot of customers saying they'd like it if the item were more X... or had Y instead...

There is a chapter in UNSCRIPTED where MJ tells you how to find/what to look for when validating needs if I remember correctly (currently re-reading, but not at that part yet). If you haven't read TMF and UNSCRIPTED, I highly recommend that you do as you will most likely fknow where to go from there.
 

cutthroughstatic

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Mar 13, 2015
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Put up a dummy sales page. Show photoshopped images of your product, and have it listed as sold out. Spend a small amount of money on FB ads targeted at who you think your audience is. Calculate traffic to your page and see how many people were at least interested in the product. Try and collect emails to go on a waiting list for when the product is "back in stock"

Don't remember who I learned this from, but alot of people talk about this as a means to validate an idea or potential product
 

jpanarra

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Put up a dummy sales page. Show photoshopped images of your product, and have it listed as sold out. Spend a small amount of money on FB ads targeted at who you think your audience is. Calculate traffic to your page and see how many people were at least interested in the product. Try and collect emails to go on a waiting list for when the product is "back in stock"

Don't remember who I learned this from, but alot of people talk about this as a means to validate an idea or potential product


Wow, this is actually brilliant
 

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