So I'm facing a certain issue which has been happening for a while. I am in a completely difference niche now but I have this very strange problem where I can launch a campaign and a get couple of sales each day after launching it but the problem is I can NEVER make the campaign to get 20-50 sales a day, on average the best I do is around 3. I cannot figure out why.
Recently I have alot of add to carts and when the user visits they get a discount, heaps of people claim the discount but hardly use it. My landing page looks really good and my CTR for this new audience that I am testing is decent but will probably drop off in a few days (it's 4%-10%) but still hardly anything. I use Inspectlet to see what they are doing, most of them seem to scroll down to a certain point then stop and quit the page.
The main question I have to ask though, is my conversion objective incorrect? I select purchase, nothing really happends but when I select add to cart I get a few add to carts. In addition to this, does it matter what objective I start out with? There is so much conflicting information on where to start. They say view content, then add to cart, then purchase.
Recently I have alot of add to carts and when the user visits they get a discount, heaps of people claim the discount but hardly use it. My landing page looks really good and my CTR for this new audience that I am testing is decent but will probably drop off in a few days (it's 4%-10%) but still hardly anything. I use Inspectlet to see what they are doing, most of them seem to scroll down to a certain point then stop and quit the page.
The main question I have to ask though, is my conversion objective incorrect? I select purchase, nothing really happends but when I select add to cart I get a few add to carts. In addition to this, does it matter what objective I start out with? There is so much conflicting information on where to start. They say view content, then add to cart, then purchase.
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