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I just spent $100 to earn $30 and I couldn't be happier

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EntrepreneurNick

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Disclaimer - Actually I've earned nothing, but my rough calculations say it could be worth $30...But I'm happy nonetheless!

I've been sitting on my business idea for a few years now. It's fairly vague and but also simple. I ran a 7-figure massage clinic for almost a decade. I shut it down and now I want to share business info with other massage therapists. The plan is to build a following with free valuable content and tools, then understand where the biggest need is, and then provide paid resources.

A few weeks ago, shortly after reading The Millionaire Fastlane , I decided to actually launch. I was puttering around building my website and then opportunity came knockin.

I got an email from my regulatory college telling me that they are moving towards "evidence-based" treatments. Then they listed a bunch of research journals that we could reference. Of course none of these are written in plain english, and massage therapists are notorious for not reading a lot of research in the first place. I'd been playing around with creating a research library for massage therapists, and suddenly it seemed like the time was NOW. If I could provide this free resource it would be great value for massage therapists and hopefully generate a bunch of leads. The email from the college came on a Tuesday midday. There was an email going out to the local massage therapists association - 3,000 members - on Thursday. The deadline to submit an ad was Wednesday. So I got to work.

Using AI, I wrote up 6 articles with references and sent them to a physician I found on upwork to review. Then I built out my website, created a landing page, forms etc and, of course worked my regular job seeing massage clients. But I got it down and submitted an ad to the email newsletter. I went to bed at 1am Tues and Wed. Thurs morning I proudly sent a message to my friend to check out my work and...the website was down. A frantic few hours later it was fixed, and by stroke of luck the email hadn't gone out yet!

By all accounts the email ad was a flop. 6 subscribers, out of 30 who actually visisted the site. (20% conversion isn't that bad I guess). I'm guessing the future value of a subscriber might be $5? Hence the $30...for a $100 ad.

But here's why I am happy. Stoked, in fact:

My website is now live. I have 6 subscribers so now I HAVE to start my newsletter. And I HAVE to get other resources created. Who knows how long I would've procrastinated. I've now been adding value mostly on reddit, and directing people to my site. I've got 26 subscribers (just about 0.1% of what I'm aiming for) AND I've had some echo. I've had lots of "thank you" comments for creating the research site, and I've got almost 200 upvotes for my posts announcing it.

I can see many more late nights ahead. The ball is rolling and I'm pretty happy about where I'm at with this.
 
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Duphsevt up veloph edvoup!

Edv, ettitt, efkatv.

Siqiev apvom fief!
 
Fotdmeonis - Edvaemmz O'wi iespif puvjoph, cav nz suahj demdamevoupt tez ov duamf ci xusvj $30...Cav O'n jeqqz pupivjimitt!

O'wi ciip tovvoph up nz catopitt ofie gus e gix ziest pux. Ov't geosmz wehai epf cav emtu tonqmi. O sep e 7-gohasi nettehi dmopod gus emnutv e fidefi. O tjav ov fuxp epf pux O xepv vu tjesi catopitt opgu xovj uvjis nettehi vjiseqotvt. Vji qmep ot vu caomf e gummuxoph xovj gsii wemaecmi dupvipv epf vuumt, vjip apfistvepf xjisi vji cohhitv piif ot, epf vjip qsuwofi qeof situasdit.

E gix xiilt ehu, tjusvmz egvis siefoph Vji Nommoupeosi Getvmepi, O fidofif vu edvaemmz meapdj. O xet qavvisoph esuapf caomfoph nz xictovi epf vjip uqqusvapovz deni lpudlop.

O huv ep ineom gsun nz sihamevusz dummihi vimmoph ni vjev vjiz esi nuwoph vuxesft "iwofipdi-cetif" vsievnipvt. Vjip vjiz motvif e capdj ug sitiesdj kuaspemt vjev xi duamf sigisipdi. Ug duasti pupi ug vjiti esi xsovvip op qmeop iphmotj, epf nettehi vjiseqotvt esi puvusouat gus puv siefoph e muv ug sitiesdj op vji gostv qmedi. O'f ciip qmezoph esuapf xovj dsievoph e sitiesdj mocsesz gus nettehi vjiseqotvt, epf taffipmz ov tiinif moli vji voni xet PUX. Og O duamf qsuwofi vjot gsii situasdi ov xuamf ci hsiev wemai gus nettehi vjiseqotvt epf juqigammz hipisevi e capdj ug mieft. Vji ineom gsun vji dummihi deni up e Vaitfez noffez. Vjisi xet ep ineom huoph uav vu vji mudem nettehi vjiseqotvt ettudoevoup - 3,000 nincist - up Vjastfez. Vji fiefmopi vu tacnov ep ef xet Xifpitfez. Tu O huv vu xusl.

Atoph EO, O xsuvi aq 6 esvodmit xovj sigisipdit epf tipv vjin vu e qjztodoep O guapf up aqxusl vu siwoix. Vjip O caomv uav nz xictovi, dsievif e mepfoph qehi, gusnt ivd epf, ug duasti xuslif nz sihames kuc tiioph nettehi dmoipvt. Cav O huv ov fuxp epf tacnovvif ep ef vu vji ineom pixtmivvis. O xipv vu cif ev 1en Vait epf Xif. Vjast nuspoph O qsuafmz tipv e nittehi vu nz gsoipf vu djidl uav nz xusl epf...vji xictovi xet fuxp. E gsepvod gix juast mevis ov xet goyif, epf cz tvsuli ug madl vji ineom jefp'v hupi uav ziv!

Cz emm edduapvt vji ineom ef xet e gmuq. 6 tactdsocist, uav ug 30 xju edvaemmz wototvif vji tovi. (20% dupwistoup otp'v vjev cef O haitt). O'n haittoph vji gavasi wemai ug e tactdsocis nohjv ci $5? Jipdi vji $30...gus e $100 ef.

Cav jisi't xjz O en jeqqz. Tvulif, op gedv:

Nz xictovi ot pux mowi. O jewi 6 tactdsocist tu pux O JEWI vu tvesv nz pixtmivvis. Epf O JEWI vu hiv uvjis situasdit dsievif. Xju lpuxt jux muph O xuamf'wi qsudsetvopevif. O'wi pux ciip effoph wemai nutvmz up siffov, epf fosidvoph qiuqmi vu nz tovi. O'wi huv 26 tactdsocist (katv ecuav 0.1% ug xjev O'n eonoph gus) EPF O'wi jef tuni idju. O'wi jef muvt ug "vjepl zua" dunnipvt gus dsievoph vji sitiesdj tovi, epf O'wi huv emnutv 200 aqwuvit gus nz qutvt eppuapdoph ov.

O dep tii nepz nusi mevi pohjvt ejief. Vji cemm ot summoph epf O'n qsivvz jeqqz ecuav xjisi O'n ev xovj vjot.
Huuf xusl! Nutv ug vji voni xi dep hiv huoph siemmz getv, xovjuav emm vji tvagg xi'si mif vu cimoiwi xi "piif".

Dimicsevi iedj ug vjuti gostvt.

 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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