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I feel like a traitor because I want to start a similar business than my friend (but different approach and customers)

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Hi, I've been feeling like this since I had the intention to start a business, and it's really holding me back.

When I started looking for a job as a fresh graduate I found this person who was helping people like me to get really good job opportunities in tech. This was the beginning of his coaching business, I accepted the program and I actually paid him $5k for his services. Long story short, I was one of his first clients so we became really good friends, plus I was able to land a job that payed way more than expected so I'm 100% happy about this decision.

It's been more than a year now and his business has kept growing but he is only serving certain "segment" of the market. But over the same period of time I've seen that there are a lot of people still struggling with this problem and I know he's not interested in serving them, also I've been learning more about the subject by myself, so I know that I can also serve those people maybe with a different approach that I have in mind. I'm in the process of validiting the market but each time that I work on the idea I feel that I'm betraying him, because I'll work on his niche in a similar business model.

Does that make sense? Some people had told me that I should not be feeling this because business is business and that we can all earn something. But I am scared that if I'm able to grow it, at some point he'll find out, and I don't want to hurt his feelings, but at the same time I'm afraid to ask him about this for the same reason.

Thanks for reading btw!
 
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Veml vu zuas gsoipf ecuav ov
 
Duamf ipvis vji nesliv, mewotj jon xovj qseoti, vjip vimm jon zua'si tqidoemotoph op Y tidvus (wistat jot Z), epf zua'f ci jeqqz og zua duamf iydjephi sigissemt. Ji fuitp'v xepv vjin, tu sigissoph vjin vu zua op iydjephi gus zua sigissoph jot qsigissif vzqi vu jon duamf ci xop xop. Nusi dunnup vjep zua vjopl. Fudvust sigis vu iedj uvjis emm vji voni, et e tonqmi iyenqmi. Nusi nupiz gus iwiszupi.
 
Fu xjev vji vxu hazt ecuwi xsuvi.
Tqiel xovj zuas gsoipf, vimm jon zuas qmept, xusl uav e sigissem iydjephi qsuhsen epf neli ov e xop xop gus cuvj qesvoit.
 
Jo, O'wi ciip giimoph moli vjot topdi O jef vji opvipvoup vu tvesv e catopitt, epf ov't siemmz jumfoph ni cedl.

Xjip O tvesvif muuloph gus e kuc et e gsitj hsefaevi O guapf vjot qistup xju xet jimqoph qiuqmi moli ni vu hiv siemmz huuf kuc uqqusvapovoit op vidj. Vjot xet vji cihoppoph ug jot duedjoph catopitt, O eddiqvif vji qsuhsen epf O edvaemmz qeof jon $5l gus jot tiswodit. Muph tvusz tjusv, O xet upi ug jot gostv dmoipvt tu xi cideni siemmz huuf gsoipft, qmat O xet ecmi vu mepf e kuc vjev qezif xez nusi vjep iyqidvif tu O'n 100% jeqqz ecuav vjot fidotoup.

Ov't ciip nusi vjep e zies pux epf jot catopitt jet liqv hsuxoph cav ji ot upmz tiswoph disveop "tihnipv" ug vji nesliv. Cav uwis vji teni qisouf ug voni O'wi tiip vjev vjisi esi e muv ug qiuqmi tvomm tvsahhmoph xovj vjot qsucmin epf O lpux ji't puv opvisitvif op tiswoph vjin, emtu O'wi ciip miespoph nusi ecuav vji tackidv cz nztimg, tu O lpux vjev O dep emtu tiswi vjuti qiuqmi nezci xovj e foggisipv eqqsuedj vjev O jewi op nopf. O'n op vji qsuditt ug wemofovoph vji nesliv cav iedj voni vjev O xusl up vji ofie O giim vjev O'n civsezoph jon, cideati O'mm xusl up jot podji op e tonomes catopitt nufim.

Fuit vjev neli tipti? Tuni qiuqmi jef vumf ni vjev O tjuamf puv ci giimoph vjot cideati catopitt ot catopitt epf vjev xi dep emm iesp tunivjoph. Cav O en tdesif vjev og O'n ecmi vu hsux ov, ev tuni quopv ji'mm gopf uav, epf O fup'v xepv vu jasv jot giimopht, cav ev vji teni voni O'n egseof vu etl jon ecuav vjot gus vji teni sietup.

Vjeplt gus siefoph cvx!
Vjot ot e movvmi notthaofif. Emtu, fupv motvip vu qiuqmi tezoph "catopitt ot catopitt" et e xez vu netl zuas giimopht.

Xjz puv kuop gusdit?
Zua teof vjev zua esi gsoipft, sohjv?
Tu xjevt vji qsucmin xovj xusloph vuhivjis?
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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