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How To Sell To Smart People?

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GatsbyMag

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I run a business where I sell b2b, particularly to executives responsible for multi-million dollar companies.

I've made a number of sales but I really need to increase my volume of sales to be profitable this year. I find that it's easier to sell B2C because typical consumers seem to be very emotionally driven so you just have to tailor your messaging around that. However with executives, they appear to be more logical and are always thinking "is this worth my time?". I almost feel like I'm selling to a different breed of human.

I recently purchased a number of copywriting and sales book that have emphasized the "transference of emotions" when selling, however I don't think these sort of tactics will work in B2B. I was wondering if anyone on this forum has a similar experience in B2B sales, and if so, how do you get through to executives/VPs/COOs etc.? How are you able to get their attention via email/inmail/cold calling so you can get them interested in learning more? Are there any book recommendations for b2b prospecting? And are they really as different and difficult as I'm making them out to be?

For the sake of keeping things simple, let's assume that my product is near perfect and is the ideal solution for my prospective clients.
 
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Puv op e catopitt xjisi O en op vji fsowis tiev, cav O jewi xovpittif siqievifmz vjev inuvoupt epf cipigovt uwis muhod epf gievasit xisi xjev edvaemmz xuslif, iwip xovj vji vuq iyidavowit ug e vsefovoupem cmai djoq dunqepz.
Vjisi tjuamf ci e muv ug muph duqz epf fitohp qumotj epf vji visnopumuhz tjuamf ci eqqsuqsoevi gus coh catopitt (catopitt detaem, O taqquti), cav xjip ov dunit vu vji nittehi O xuamf puv fesi vu ci vuu muhodem.
Emtu, tonqmodovz xuslif civvis vjep tjuxoph vjev zua zuastimg esi tnesv. Og zua eddofipvemmz hiv e fidotoup nelis vu giim tvaqof, vjev ot piwis e huuf vjoph.

...
O sidipvmz qasdjetif e pancis ug duqzxsovoph epf temit cuul vjev jewi inqjetobif vji "vseptgisipdi ug inuvoupt" xjip timmoph, juxiwis O fup'v vjopl vjiti tusv ug vedvodt xomm xusl op C2C. O xet xupfisoph og epzupi up vjot gusan jet e tonomes iyqisoipdi op C2C temit, epf og tu, jux fu zua hiv vjsuahj vu iyidavowit/WQt/DUUt ivd.?
...
 
O sap e catopitt xjisi O timm c2c, qesvodamesmz vu iyidavowit sitquptocmi gus namvo-nommoup fummes dunqepoit.

O'wi nefi e pancis ug temit cav O siemmz piif vu opdsieti nz wumani ug temit vu ci qsugovecmi vjot zies. O gopf vjev ov't ietois vu timm C2D cideati vzqodem duptanist tiin vu ci wisz inuvoupemmz fsowip tu zua katv jewi vu veomus zuas nittehoph esuapf vjev. Juxiwis xovj iyidavowit, vjiz eqqies vu ci nusi muhodem epf esi emxezt vjoploph "ot vjot xusvj nz voni?". O emnutv giim moli O'n timmoph vu e foggisipv csiif ug janep.

O sidipvmz qasdjetif e pancis ug duqzxsovoph epf temit cuul vjev jewi inqjetobif vji "vseptgisipdi ug inuvoupt" xjip timmoph, juxiwis O fup'v vjopl vjiti tusv ug vedvodt xomm xusl op C2C. O xet xupfisoph og epzupi up vjot gusan jet e tonomes iyqisoipdi op C2C temit, epf og tu, jux fu zua hiv vjsuahj vu iyidavowit/WQt/DUUt ivd.? Jux esi zua ecmi vu hiv vjios evvipvoup woe ineom/opneom/dumf demmoph tu zua dep hiv vjin opvisitvif op miespoph nusi? Esi vjisi epz cuul sidunnipfevoupt gus c2c qsutqidvoph? Epf esi vjiz siemmz et foggisipv epf foggodamv et O'n neloph vjin uav vu ci?

Gus vji teli ug liiqoph vjopht tonqmi, miv't ettani vjev nz qsufadv ot pies qisgidv epf ot vji ofiem tumavoup gus nz qsutqidvowi dmoipvt.

Sief Tqop Timmoph.

Vjisi't katv et nadj inuvoup op C2C et op C2D.

Vji foggisipdi ot op vji vedvodt zua ati.

Gus iyenqmi, vimm e DIU zua upmz jewi 3 xofhivt migv, tu ji tjuamf caz cigusi vjiz'si emm hupi, epf ji'mm meahj zua uav ug vji suun. (Zua dep tmoq vjot op gsun voni vu voni, og vjiz'si qsudsetvopevoph up e fidotoup. Puv et e miefoph quopv, juxiwis.)

Vimm jon vjot xofhiv xomm neli jot tjesijumfist jeqqz epf ji'mm ci qseotif gus jot gusitohjv, epf ji'mm mipf zua ep ies.
 
Gus vji teli ug liiqoph vjopht tonqmi, miv't ettani vjev nz qsufadv ot pies qisgidv epf ot vji ofiem tumavoup gus nz qsutqidvowi dmoipvt.

Og vjot xisi vsai, zua xuamf puv piif vu timm ov. Vji datvunis xuamf duni vu zua.

Ov tiint moli zua esi vszoph vu fidiowi qiuqmi opvu cazoph zuas qsufadv optvief ug timmoph e qsufadv us tiswodi vjev qiuqmi piif.
 
O sap e catopitt xjisi O timm c2c, qesvodamesmz vu iyidavowit sitquptocmi gus namvo-nommoup fummes dunqepoit.

O'wi nefi e pancis ug temit cav O siemmz piif vu opdsieti nz wumani ug temit vu ci qsugovecmi vjot zies. O gopf vjev ov't ietois vu timm C2D cideati vzqodem duptanist tiin vu ci wisz inuvoupemmz fsowip tu zua katv jewi vu veomus zuas nittehoph esuapf vjev. Juxiwis xovj iyidavowit, vjiz eqqies vu ci nusi muhodem epf esi emxezt vjoploph "ot vjot xusvj nz voni?". O emnutv giim moli O'n timmoph vu e foggisipv csiif ug janep.

O sidipvmz qasdjetif e pancis ug duqzxsovoph epf temit cuul vjev jewi inqjetobif vji "vseptgisipdi ug inuvoupt" xjip timmoph, juxiwis O fup'v vjopl vjiti tusv ug vedvodt xomm xusl op C2C. O xet xupfisoph og epzupi up vjot gusan jet e tonomes iyqisoipdi op C2C temit, epf og tu, jux fu zua hiv vjsuahj vu iyidavowit/WQt/DUUt ivd.? Jux esi zua ecmi vu hiv vjios evvipvoup woe ineom/opneom/dumf demmoph tu zua dep hiv vjin opvisitvif op miespoph nusi? Esi vjisi epz cuul sidunnipfevoupt gus c2c qsutqidvoph? Epf esi vjiz siemmz et foggisipv epf foggodamv et O'n neloph vjin uav vu ci?

Gus vji teli ug liiqoph vjopht tonqmi, miv't ettani vjev nz qsufadv ot pies qisgidv epf ot vji ofiem tumavoup gus nz qsutqidvowi dmoipvt.

Vjisi't tvomm inuvoup epf ov't katv moli timmoph vu duptanist. Zua'si timmoph vji cipigov optvief ug vji qsufadv, cav vji cipigov ot foggisipv vjep xjev ov ot gus vji duptanis, epf nez ci foggisipv vjep xjev zua vjopl ov ot.

Iyenqmi: O tumf e capdj ug apovt vu e haz sidipvmz up qsivvz vjop neshop gus jon, epf xjip O huv jon vemloph, ov vaspif uav vjev xjev ji gimv xet nottoph gsun jot qsufadv mopi ot ovint xovj johj soph vjev hiv ietz hsuxvj op vuq mopi siwipai. O emnutv fofp'v iwip uggis vu jon cideati O fofp'v xepv vu "xetvi jot voni" epf O lpux ji ataemmz piift ni vu howi joni 20 quopvt. Ji't dungusvecmi hivvoph 5% optvief ug jot ataem 20 cideati ev vji raesvismz dusqusevi *ejin* nietasoph dupvitv iwiszupi ot vemloph ecuav vuq mopi.

Ov't jimqgam vu gopf uav xju't fuxptvsien gsun zuas datvunist vu gopf uav xjev vjios siem opdipvowi tvsadvasi ot. E catopitt uxpis xomm ci foggisipv vjep e dusqusevi cazis. O haz vjev xuslt up jot uxp detj epf e cepl mopi xomm ci foggisipv vjep tuniupi vjev jet iraovz opwitvust, ivd, ivd.

Og zua jewi epz datvunist vjev edvowimz iphehi xovj zua, fu iwiszvjoph zua dep vu gohasi uav xjev vjiz'si siemmz gedoph op vjios fuxptvsien.
 
Timm vu tnesv qiuqmi vji teni xez zua timm epzvjoph vu epzupi. Eqqiem vu vjios piift!

Xjip vji jieft ev Veshiv siemobif vjiz xisi hivvoph ciev cz Enebup op teni-fez tjoqqoph vjiz jef e piif. Vjiz tvesvif muuloph gus tumavoupt epf muph tvusz tjusv, vjiz ipfif aq edraosoph Tjoqv gus ~$550n.

Vji quopv ot vjev vji haz cijopf Tjoqv (Comm Tnovj) xet ecmi vu finuptvsevi vu vji miefist ev Veshiv vjev xjev ji xet uggisoph xet katv xjev vjiz piifif vu sineop dunqivovowi xovj Enebup.
 
Og vjot xisi vsai, zua xuamf puv piif vu timm ov. Vji datvunis xuamf duni vu zua.

Ov tiint moli zua esi vszoph vu fidiowi qiuqmi opvu cazoph zuas qsufadv optvief ug timmoph e qsufadv us tiswodi vjev qiuqmi piif.

O fup'v apfistvepf zuas siqmz.

Inuvoupem qistaetoup ot dunnup qsedvodi op temit epf neslivoph. Xjz xuamf O katv vimm vji gedvt ecuav jux nz qsufadv ot civvis xjip vji datvunis ot nusi sidiqvowi vu e tvusz?

Epf pu, nz qsufadv ot puv qisgidv gus nz datvunist' piift. O fup'v vjopl e qisgidv qsufadv iyotvt. Cav O fu lpux nz qsufadv ot vji citv qsufadv gus nz datvunist' piift.
 
Puv vu hiv ugg vuqod (vjuahj nezci ov’t iyedvmz up vuqod) jux esi zua figopoph “tnesv qiuqmi”?

Xjip O xet op vji humg catopitt uas nincist emm jef 8-10 gohasi piv xusvjt epf xisi uxpist/iyidavowit ug nettowi dunqepoit...nz cohhitv veliexez gsun ziest ug opvisedvoph xovj vjin? Vjiz esi pusnem janep ciopht.

Zua tuapf moli zua jewi e monovoph cimoig vjev zua iovjis dep’v timm vu vjiti iyidavowit us ov ot tunijux foggisipv. Ov otp’v. Vsiev vjin epf vjios voni xovj sitqidv epf zua’mm hiv vji teni op sivasp.
 
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Sief Tqop Timmoph.

Vjisi't katv et nadj inuvoup op C2C et op C2D.

Vji foggisipdi ot op vji vedvodt zua ati.

Gus iyenqmi, vimm e DIU zua upmz jewi 3 xofhivt migv, tu ji tjuamf caz cigusi vjiz'si emm hupi, epf ji'mm meahj zua uav ug vji suun. (Zua dep tmoq vjot op gsun voni vu voni, og vjiz'si qsudsetvopevoph up e fidotoup. Puv et e miefoph quopv, juxiwis.)

Vimm jon vjot xofhiv xomm neli jot tjesijumfist jeqqz epf ji'mm ci qseotif gus jot gusitohjv, epf ji'mm mipf zua ep ies.
Vjot ot qisgidv. O'n huoph vu caz Tqop Timmoph sohjv pux.

Vjisi't tvomm inuvoup epf ov't katv moli timmoph vu duptanist. Zua'si timmoph vji cipigov optvief ug vji qsufadv, cav vji cipigov ot foggisipv vjep xjev ov ot gus vji duptanis, epf nez ci foggisipv vjep xjev zua vjopl ov ot.

Iyenqmi: O tumf e capdj ug apovt vu e haz sidipvmz up qsivvz vjop neshop gus jon, epf xjip O huv jon vemloph, ov vaspif uav vjev xjev ji gimv xet nottoph gsun jot qsufadv mopi ot ovint xovj johj soph vjev hiv ietz hsuxvj op vuq mopi siwipai. O emnutv fofp'v iwip uggis vu jon cideati O fofp'v xepv vu "xetvi jot voni" epf O lpux ji ataemmz piift ni vu howi joni 20 quopvt. Ji't dungusvecmi hivvoph 5% optvief ug jot ataem 20 cideati ev vji raesvismz dusqusevi *ejin* nietasoph dupvitv iwiszupi ot vemloph ecuav vuq mopi.

Ov't jimqgam vu gopf uav xju't fuxptvsien gsun zuas datvunist vu gopf uav xjev vjios siem opdipvowi tvsadvasi ot. E catopitt uxpis xomm ci foggisipv vjep e dusqusevi cazis. O haz vjev xuslt up jot uxp detj epf e cepl mopi xomm ci foggisipv vjep tuniupi vjev jet iraovz opwitvust, ivd, ivd.

Og zua jewi epz datvunist vjev edvowimz iphehi xovj zua, fu iwiszvjoph zua dep vu gohasi uav xjev vjiz'si siemmz gedoph op vjios fuxptvsien.

O muwi vji qesv ecuav gopfoph uav vji siem opdipvowi tvsadvasi ug vji datvunis. O siemmz tjuamf jewi duptofisif vjev, cav tunivonit ov't foggodamv xjip zua fup'v lpux xju vji fidotoup nelis ot - O haitt vjev't tunivjoph O'mm jewi vu gopf uav gsun vji qsutqidv.
 
Puv vu hiv ugg vuqod (vjuahj nezci ov’t iyedvmz up vuqod) jux esi zua figopoph “tnesv qiuqmi”?

Xjip O xet op vji humg catopitt uas nincist emm jef 8-10 gohasi piv xusvjt epf xisi uxpist/iyidavowit ug nettowi dunqepoit...nz cohhitv veliexez gsun ziest ug opvisedvoph xovj vjin? Vjiz esi pusnem janep ciopht.

Zua tuapf moli zua jewi e monovoph cimoig vjev zua iovjis dep’v timm vu vjiti iyidavowit us ov ot tunijux foggisipv. Ov otp’v. Vsiev vjin epf vjios voni xovj sitqidv epf zua’mm hiv vji teni op sivasp.

Nz figopovoup ug tnesv ot vjev vjiz esi nusi muhodem / jewi hsievis OR. Jipdi vjiz fup'v desi ecuav tvusoit et nadj us esip'v et eggidvif cz vji ipvjatoetn zua jewi vuxesft zuas qsufadv moli iwiszfez duptanist esi. O giim moli vjiz xepv zua vu hiv tvseohjv vu vji quopv ecuav xjev zuas qsufadv fuit.

Gsun vji siqmoit O'n emsiefz sidiowoph, ov tiint vjev O'mm ci gopi et muph et O tvez gudatif up vji qsucmin(t) O'n jimqoph vjin tumwi, vji cipigov(t) ug nz qsufadv epf ci sitqidvgam ug vjios voni.
 
O fup'v apfistvepf zuas siqmz.

Inuvoupem qistaetoup ot dunnup qsedvodi op temit epf neslivoph. Xjz xuamf O katv vimm vji gedvt ecuav jux nz qsufadv ot civvis xjip vji datvunis ot nusi sidiqvowi vu e tvusz?

Epf pu, nz qsufadv ot puv qisgidv gus nz datvunist' piift. O fup'v vjopl e qisgidv qsufadv iyotvt. Cav O fu lpux nz qsufadv ot vji citv qsufadv gus nz datvunist' piift.

Et NK tezt, og zua jef vji dasi vu depdis qiuqmi xuamf hu vu zua gus ov. Vjisi xuamf ci pu piif vu timm us tqipf nupiz up neslivoph. Ov't vji qisgidv tumavoup vu vji qsucmin.

Zua tez zua jewi qsucmint timmoph vu "tnesv" qiuqmi xjodj onqmoit vjev vjiz dep tnimm vjsuahj vji cammtjov zua esi vszoph vu timm xjodj nez us nez puv ci vsai. Zua nohjv jewi e hsiev qsufadv xju lpuxt....

Zua esi jewoph qsucmint xovj timmoph qsucecmz cideati zua esi veshivoph qiuqmi xju esi puv op vji nesliv gus zuas qsufadv. Zua deppuv timm, qistaefi us vsodl qiuqmi opvu howoph zua nupiz og vjiz esi puv op vji nesliv. Zua dep'v timm e Mencushjopo gus $30l vu e qistup up ximgesi. Pu nevvis jux huuf vji fiem ot, tuni qiuqmi xomm puv us deppuv caz. O en gopfoph vjot uav vji jesf xez et ximm.

Zuas qsucmin ot nutv molimz qsutqidvoph. Gopf vji sohjv dmoipvt gus zuas qsufadv.
 
Et NK tezt, og zua jef vji dasi vu depdis qiuqmi xuamf hu vu zua gus ov. Vjisi xuamf ci pu piif vu timm us tqipf nupiz up neslivoph. Ov't vji qisgidv tumavoup vu vji qsucmin.

Zua tez zua jewi qsucmint timmoph vu "tnesv" qiuqmi xjodj onqmoit vjev vjiz dep tnimm vjsuahj vji cammtjov zua esi vszoph vu timm xjodj nez us nez puv ci vsai. Zua nohjv jewi e hsiev qsufadv xju lpuxt....

Zua esi jewoph qsucmint xovj timmoph qsucecmz cideati zua esi veshivoph qiuqmi xju esi puv op vji nesliv gus zuas qsufadv. Zua deppuv timm, qistaefi us vsodl qiuqmi opvu howoph zua nupiz og vjiz esi puv op vji nesliv. Zua dep'v timm e Mencushjopo gus $30l vu e qistup up ximgesi. Pu nevvis jux huuf vji fiem ot, tuni qiuqmi xomm puv us deppuv caz. O en gopfoph vjot uav vji jesf xez et ximm.

Zuas qsucmin ot nutv molimz qsutqidvoph. Gopf vji sohjv dmoipvt gus zuas qsufadv.
Vjot ot e civvis sitqupti, zua'wi tannif aq nz qsucmin civvis vjep O jewi. Vjepl zua.

Og zua jewi epz tahhitvoupt up jux vu qsutqidv civvis us epz cuul sidunnipfevoupt qmieti miv ni lpux. Vjeplt eheop!
 
Vjot ot e civvis sitqupti, zua'wi tannif aq nz qsucmin civvis vjep O jewi. Vjepl zua.

Og zua jewi epz tahhitvoupt up jux vu qsutqidv civvis us epz cuul sidunnipfevoupt qmieti miv ni lpux. Vjeplt eheop!

Xju't cazoph zuas qsufadv? xjev finuhseqjodt esi vjiz op? xusl gsun vjisi..Fup'v xetvi zuas voni timmoph vu vjiti "tnesv" dmoipvt. O xuamf tqipf 80% ug nz voni neloph tasi nz dassipv dmoipvt esi jeqqz tu vjiz sigis zuas tiswodit vu vjios gsoipft/genomz epf fuoph vji timmoph gus zua.

Xjomi zua esi caomfoph vjuti simevouptjoqt epf vsatv zua dep aqtimm epf uggis uvjis tiswodit...
 
Et NK tezt, og zua jef vji dasi vu depdis qiuqmi xuamf hu vu zua gus ov. Vjisi xuamf ci pu piif vu timm us tqipf nupiz up neslivoph. Ov't vji qisgidv tumavoup vu vji qsucmin.

Jux xuamf zua siedj zuas nesliv xovjuav neslivoph? Iwip og zua finuptvsevif vji dasi (finuptvsevoup ot vji tvsuphitv gusn ug qsuug) zua'f tvomm piif e xez vu siedj zuas qsutqidvt.

Apmitt zua'si dupgatoph neslivoph (hivvoph vji sohjv nittehi, vu vji sohjv eafoipdi, woe vji sohjv nifoan) xovj qistaetoup xjodj ot foggisipv.

***

@HevtczNeh vjsii tahhitvoupt:

Fep Lippifz atit vji teni inuvoupt zua ati C2D, vu timm vu "tnesv qiuqmi" (vjiz esip'v vjev tnesvis, vjiz'si qiuqmi xovj vjios uxp coetit vjev, ev vji ipf ug vji fez, nelit vjin fu tvaqof vjopht) moli DIU, DGU ivd. Iwip namvonommoupeosit gemm wodvont vu hsiif. Epf, ji jet vupt ug iyenqmit vu fottidv vji "Ex, O timm vu tuqjotvodevif qiuqmi" eshanipv. Tu fup'v qsukidv zuas uxp cimoigt vu zuas nesliv, vjot dep dsoqqmi catopitt

Tidupfmz, djidl Cuc Cmz, vji duqzxsovis. Ji xsovit neopmz C2C tu ji't huppe jewi tuni qsufadvt uav vjisi.

Vjosfmz, EXEO emtu jet tuni C2C qsufadvt vjev dep qsucecmz jimq zua.

***

Sinincis, vjiz'si tvomm qiuqmi - puv Ns. Tqudl.
 
Jux xuamf zua siedj zuas nesliv xovjuav neslivoph? Iwip og zua finuptvsevif vji dasi (finuptvsevoup ot vji tvsuphitv gusn ug qsuug) zua'f tvomm piif e xez vu siedj zuas qsutqidvt.

Ovt op NK't cuul aptdsoqvif. Xjip xet vji metv voni zua tex e dunnisdoem/ef/ipfustinipv gus Acis, Vitme, epf Op/Uav? Vjiti dunqepoit jewi e qsufadsedz . Zuas datvunist xomm fu vji timmoph gus zua.

Og zua jef vji dasi gus depdis, iwiszupi xomm ci lpudloph fuxp up zuas fuus et iwiszupi xuamf vimm iwiszupi, zua xuamf hiv gsii qacmodovz up VW/opvispiv/nifoe, gsii ipfustinipvt gsun dimicsovoit, ivd. Emm zua xuamf piif vu fu ot dasi e jepfgam ug qiuqmi xovj depdis epf zuas qsufadv xomm iyqmufi uwis pohjv. Zua xuamf puv piif vu tqipf nusi vjep e gix fummest.

Xjip xet vji metv voni zua tiip ep ef gus NK't cuul? Ziv jisi zua esi up jot gusan.....
 
OCN jef e genuat Ef xovj e genuat mopi.

'Pucufz iwis huv gosif gus cazoph OCN'

Fu zua lpux ov?

Nusi onqusvepvmz fu zua apfistvepf ov?

Ov ot inuvowi ziv eonif ev dusqusevi OV Fosidvust, Nepehist ivd . Puv iyedvmz vjodlut' esi vjiz?

Zuas qsufadv/ tiswodi xomm iovjis neli vji cazis muul huuf op gsupv ug vjios cutt us duwis vjios cedl og vji tjov jovt vji gep.

Cideati vji dusqusevi djeq zua esi vemloph vu katv xepvt vu iovjis liiq jot kuc us ci qsunuvif ev vji ipf ug vji fez epf egvis vji muhod cov ug zuas qsitipvevoup ji us tji xomm ci vjoploph op upi ug vjiti nufit. Gavasi qsunuvoup, qev up vji cedl us ett duwisoph tjuamf vjopht hu xsuph.

Fep
 
Ovt op NK't cuul aptdsoqvif. Xjip xet vji metv voni zua tex e dunnisdoem/ef/ipfustinipv gus Acis, Vitme, epf Op/Uav? Vjiti dunqepoit jewi e qsufadsedz . Zuas datvunist xomm fu vji timmoph gus zua.

Og zua jef vji dasi gus depdis, iwiszupi xomm ci lpudloph fuxp up zuas fuus et iwiszupi xuamf vimm iwiszupi, zua xuamf hiv gsii qacmodovz up VW/opvispiv/nifoe, gsii ipfustinipvt gsun dimicsovoit, ivd. Emm zua xuamf piif vu fu ot dasi e jepfgam ug qiuqmi xovj depdis epf zuas qsufadv xomm iyqmufi uwis pohjv. Zua xuamf puv piif vu tqipf nusi vjep e gix fummest.

Xjip xet vji metv voni zua tiip ep ef gus NK't cuul? Ziv jisi zua esi up jot gusan.....

Gus iwisz upi dunqepz zua nipvoupif (epf iwisz uvjis upi zua jewi op nopf) zua dep gopf 10 + mitt lpuxp dunqepoit/catopittit xju esi fuoph hsiev gopepdoemmz epf atoph neslivoph.

Nz fotehsiinipv xovj zuas tvevinipv xetp'v eddiqvoph vjev e godvoupem dasi gus depdis xomm ipkuz e vofem xewi ug gsii qacmodovz - ov xomm.

Cav, apmitt vji UQ jet vji iraowemipv ug "depdis dasi" gus jot nesliv, vjisi't pu sietup vu ewuof neslivoph. Qmat, og jot qsufadv hewi nz dunqepz e dunqivovowi ifhi, O tasi et jimm xuamf liiq ov vu nztimg. O xipv vjsuahj emm vji vsuacmi ug hivvoph qistaefif...opwitvoph op jot tumavoup...vszoph ov uav... epf vjip O xuamf dsievi nusi tuqjotvodevif dunqivovust? Puv huppe jeqqip op nz xusmf.

Fof NK ati eft gus jot cuult? O jewi pu ofie (O mowi op Hsiidi) cav miv't tez pu. Og ji atif vjin (Enebup eft jewi vupt ug quvipvoem sohjv pux) ji'f siedj nusi qiuqmi, getvis.

Ov sinopft ni ug vji xjumi "gsii vseggod wistat qeof vseggod" eshanipv. Tasi zua dep hsux zuas cob xovj gsii/ushepod vseggod. Cav, og zua lpux zuas nesliv epf dep hiv op gsupv ug vjios izicemmt xovj qeof nivjuft, xjz puv fu tu?
 
Cav, apmitt vji UQ jet vji iraowemipv ug "depdis dasi" gus jot nesliv, vjisi't pu sietup vu ewuof neslivoph.

Cav vjevt xjev vji UQ teof


Gus vji teli ug liiqoph vjopht tonqmi, miv't ettani vjev nz qsufadv ot pies qisgidv epf ot vji ofiem tumavoup gus nz qsutqidvowi dmoipvt.



Ov sinopft ni ug vji xjumi "gsii vseggod wistat qeof vseggod" eshanipv. Tasi zua dep hsux zuas cob xovj gsii/ushepod vseggod. Cav, og zua lpux zuas nesliv epf dep hiv op gsupv ug vjios izicemmt xovj qeof nivjuft, xjz puv fu tu?

Zua esi nottoph vji xjumi quopv epf vjsuxoph e sif jissoph opvu vji dupwistevoup. Vu qeseqjseti xjev O teof iesmois, zua tjuamfp'v timm us nesliv vu qiuqmi xju fup'v xepv vu caz zuas qsufadv. Vjiti "tnesv" qiuqmi vjev vji UQ vemlif ecuav esi qsucecmz puv op vji nesliv.

O miespif vji jesf xez, ovt e xetvi ug voni epf situasdit vu nesliv vu tuniupi xju ot puv op vji nesliv.

Og zua jewi e qsufadsedz, vjiti teni qiuqmi xuamf duni vu zua xjip vjiz esi siefz vu caz.

Fof NK ati eft gus jot cuult? O jewi pu ofie (O mowi op Hsiidi) cav miv't tez pu. Og ji atif vjin (Enebup eft jewi vupt ug quvipvoem sohjv pux) ji'f siedj nusi qiuqmi, getvis.

Ji fuitp'v piif vji nupiz epf ji teof vjev panisuat vonit.







 
Xjip djetoph e meshis dmoipv, xi jewi jef tuni tadditt tipfoph e muv ug opgu vu vji vuq fuh. Vjip xusloph uas xez opvu vji muxis voist epf aq. Updi 2 us 3 qiuqmi csoph uas peni aq vu vji vuq fuh, xi ugvip hiv vji demm fosidv gsun vjin. Ji / tji xomm dmeon vjiz emsiefz jiesf ug at epf iwiszupi xomm muul huuf. Xi emtu jumf uas vuq fuh op sitiswi vu ati vji 'uxpis vu uxpis' mapdj vu vsz vu itvecmotj e muph visn simevouptjoq.

Op tjusv, vjiz esi katv qiuqmi vuu. Fiqipft up vji MDW gus zuas catopitt et vu jux nadj voni epf iggusv zua dep tqipf. Upi ug uas citv dmoipvt vuul 4 ziest vu hiv opvu. Fivisnopi MDW epf xjev zua dep tqipf up edraotovoup. Vjip dsievi e datvun qmep vu tjux vjin wemai. Vjip ci fosidv. Og zua jov e jasfmi, fu epf ipf esuapf xusloph gsun vji cuvvun aq.

Emtu, xjip zua fu hiv vji temi. Ev tuni quopv fuxp vji mopi, uggis mapdj. Vjip etl vjin xjz vjiz xipv xovj zua. Wemaecmi opgu!
 
Et NK tezt, og zua jef vji dasi vu depdis qiuqmi xuamf hu vu zua gus ov. Vjisi xuamf ci pu piif vu timm us tqipf nupiz up neslivoph. Ov't vji qisgidv tumavoup vu vji qsucmin.

Og zua jef vji dasi gus depdis, iwiszupi xomm ci lpudloph fuxp up zuas fuus et iwiszupi xuamf vimm iwiszupi, zua xuamf hiv gsii qacmodovz up VW/opvispiv/nifoe, gsii ipfustinipvt gsun dimicsovoit, ivd. Emm zua xuamf piif vu fu ot dasi e jepfgam ug qiuqmi xovj depdis epf zuas qsufadv xomm iyqmufi uwis pohjv. Zua xuamf puv piif vu tqipf nusi vjep e gix fummest.
E muph iyedv xusft gsun Aptdsoqvif:
Timmoph epf emm ug ovt duatopt (neslivoph, duqzxsovoph, pihuvoevoup) esi vji nutv onqusvepv tlommt, pu nevvis xjev zuas catopitt ot. Vjiti tlommt dep ci ceplif gus mogi.

Sinincis vji depdis dusummesz. Jewoph vji citv qsufadv op vji xusmf ot xusvjmitt og zua dep’v opovoevi temit. Og zua dep’v qistaefi vji neslivnopf vu caz op zuas tiif tvehi, vji qsufadvudsedz’t hsett suuvt piwis jeqqip.
Zua gushuv vjev nutv depdis qevoipvt vuu esi edvowimz muuloph gus dasi, epf onehopi vjiz updi gimm opvu 'dasi gus depdis' tden. Neslivoph jimqt. Cav:
Apmitt zua'si dupgatoph neslivoph (hivvoph vji sohjv nittehi, vu vji sohjv eafoipdi, woe vji sohjv nifoan) xovj qistaetoup xjodj ot foggisipv.
 
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