The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

How To Sell To Small Businesses - GV

JB92

New Contributor
Apr 28, 2019
20
10
14
Thought I'd share this article by Gary Vaynerchuk on how to sell to small businesses, some interesting ideas.


"Small businesses tend to be very “literal” in the way they look at cash and their bottom line."

"Along the lines of the last point… short term sales matter more to small businesses than big brands because of issues like cashflow"
 

Don't like ads? Remove them while supporting the forum. Subscribe.

NicholasCato

Contributor
Oct 31, 2018
54
51
109
Worked in the games industry as an artist for the first half of my 20’s... you wouldn’t believed how many shitty indie games I’ve worked in that were never released. The market is way too saturated and the audience is way too fickle.. just look at the million dollar AAA titles with dozens of paid pros working on them that came out this year, and they’ve already been forgotten.
 

Sizemore

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jul 21, 2019
31
26
45
Thought I'd share this article by Gary Vaynerchuk on how to sell to small businesses, some interesting ideas.


"Small businesses tend to be very “literal” in the way they look at cash and their bottom line."

"Along the lines of the last point… short term sales matter more to small businesses than big brands because of issues like cashflow"
Sometimes I worry that I violate the commandment of NEED trying to sell analytics and reporting to small (very small) business owners. This is the group that I want to help, because I believe they can benefit the most. However, along the lines of this quote, I feel it can be a low priority next to survival when there are issues like cashflow.

Large organizations pour dollars into reporting and data people, because growing for the future is on (almost) ever CEO's agenda. It seems logical to me that the need would be there for small businesses as well.

Maybe the problem being difficult to solve will pay off.
 

ZCP

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 22, 2010
2,441
8,011
1,966
Woodstock, GA
..... This is the group that I want to help, because I believe they can benefit the most. ...
So every time you land one big business, then help a small business. The better you do and the more money you make, the more people you can help.

Quit riding with the parking brake on. Help solid clients who are growing and profitable.
 

Sizemore

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jul 21, 2019
31
26
45
So every time you land one big business, then help a small business. The better you do and the more money you make, the more people you can help.

Quit riding with the parking brake on. Help solid clients who are growing and profitable.
That is a great metaphor for how I feel. Thanks for the advice @ZCP. The truth is I don’t even target big businesses. I hear what you are saying though that I need to allocate my energy into companies that can grow my business.
 

ZCP

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 22, 2010
2,441
8,011
1,966
Woodstock, GA
think bigger
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.



Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom