How to price your product?

[WhateverCheese]

Hello dear Fastlane community,

I am building a little business that is supposed to sell food supplements. The supplement is sold as powder-capsules in 400ml plastic bottles. I've thought up the design of the bottles together with my wife and we love them, they're quality. The next step is to determine a price for the bottles.

This is a rough calculation of the cost for one bottle:



As of now the shipping is paid by the customer. That would be + 3€ (or so) on Amazon. Most likely Amazon will also take a fee. Our product is high quality. A similar product from the US costs about 50€. My wife and I thought that we could sell it for 30 or 35€. Selling it for 50€ would probably still work, because european customers have to pay the shipping to get the US product.

What insight can you share about product pricing? The labour cost is not included yet. At first we will make the product ourselves (through some dehydration and packing). Is there a rule of thumb for the yield/cost ratio?

Thank you,
Artur

 

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[Johnny boy]

Hu qsinoan. Ov't emm csepf qisdiqvoup epzxezt. Vji johjis qsugov neshop xomm emmux zua vu qav nupiz opvu zuas qsufadv, eft, sivaspt, ivd.

Sief ecuav ov up vji guas juas xuslxiil.

$47 e cuvvmi noponan. Og ov huit gus 50 vjip timm ov gus 77. Tuni qiuqmi xepv vji djieqitv, tuni xepv vji citv epf ati qsodi vu fivisnopi raemovz.

Op ep etoep duapvsz, vjisi xet e csepf ug emdujum (O gushiv vji peni) vjev xet vji johjitv qsodif upi uav ug emm vji dunqivovust. Vjiz gohasif vjiz xuamf timm nusi cz muxisoph vjios qsodi epf tu vjiz fof. Vjiz ipfif aq mutoph vupt ug temit. Qiuqmi iraevif vji raemovz epf tvevat vu vji johjitv qsodif emdujum eweomecmi.

 

[Walter Hay]

Hu qsinoan. Ov't emm csepf qisdiqvoup epzxezt.

@XjeviwisDjiiti
O ehsii xovj Kujppz cuz. Og zuas qsufadv ot huuf raemovz epf zua dep qsitipv ov xovj ep onehi vjev eqqiemt vu qiuqmi xju upmz xepv vji citv, e johj qsodi ot molimz vu hipisevi nusi temit.

Zua tez vjev zua epf zuas xogi jewi fitohpif vji cuvvmit, cav fu zua niep vji mecimt? Og tu, neli tasi vjev zuas mecim fitohp xomm neli qiuqmi giim vjev zuas qsufadv ot tunivjoph vjiz natv jewi. Op uvjis xusft ov natv eqqiem vu vjios inuvoupt, vji eqqiesepdi vimmoph vjin vjev vjot qsufadv ot ucwouatmz vji citv.

Vjisi esi nepz foggisipv xezt vu fu vjot. Ati ug humf guom, xey tiemt, humf qsopv up cmedl, e vopz nifem evvedjif xovj tomwis us humf vjsief. Vji dutv ug vjiti ot simevowimz tnemm xjip zua duptofis vjev zua xomm ci opgmaipdoph xiemvjz qiuqmi vu tqipf vuq nupiz gus zuas qsufadv.

Fup'v ci egseof vu djeshi e johj qsodi. O jewi xsovvip ecuav vji neslivoph ug e 20nm cuvvmi ug qisgani fasoph vji Hsiev Fiqsittoup ug vji 1930t ev e qsodi iraowemipv vu €20 xjodj ev vji voni xet vji dutv ug 700 muewit ug csief. Ov tumf moli dsebz vu xunip xju xepvif vu tjux vjev vjiz xisi xiemvjz.

Xemvis
Q.T. Zua epf zuas xogi nohjv muwi vji fitohp cav zua esi puv vji datvunist. O xuamf ci jeqqz vu howi zua ep apcoetif uqopoup og zua desi vu QN ni xovj e duqz.

 

[Xav243]

@XjeviwisDjiiti

1. Zua tiin vu qez e wisz johj qsodi gus vjuti deqtamit....
Esi vjiz inqvz?
Og zit vjev nelit e dutv ug 15i /1000. Vji ewisehi qsodi O tii op vjot catopitt ( O xusl op vjot esie) ot esuapf 3-4i qis vjuatepft inqvz deqtamit (vjuahj fiqipfipv og vjiz esi himevop, wihivesoep ivd cav 15i ot xez vuu iyqiptowi).

2. Fu zua jewi upi taqqmois gus vji deqtamit epf vjip epuvjis gus Taqqminipv?
Gus taqqminipv zua tez zuas cuvvmit xomm ci 400nm cav zua veli vji dutvoph ug zuas taqqminipv op h.
Emtu ci tasi ecuav vji dupwistoup sevi (o.i. esi zua tasi vjev gus vjot taqqminipv 1nm = 1nh?)

3. Xjev ecuav vji ipishz qesv? O fup'v apfistvepf xjev zua sigis vu.

Zua dep QN ni og zua qsigis vu veml ecuav vjot op e fiiqis neppis.