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How to monetize (property) podcast without selling online courses?

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Wojnaradam

New Contributor
Nov 11, 2021
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13
14
I live mainly from my property portfolio. This is why I started a property podcast in Czech. It appeared to be the biggest podcast in the country with this topic.
After 3 years of free content, I realised I don't feel comfortable giving it all out without getting anything back.
This is why I started paid online courses. It kind of sucked. Instead of being with people I was all day in front of computer writing sales scripts for my videos and emails.
I sold some courses to my email database. It didn't make me happy at all.
My podcast changed. Then, I almost stopped producing it.

Seminars are probably better option than online courses. I tried it, but Covid stopped it all. Yeas, I do have few paid ebooks but there is no way to sell it to hundred of thousands in Czech :)

I would like to start it all over again but I would love to monetize it somehow in order to keep it going and help tons of people as I did before.
I still get thank you emails how I changed property investing information on Czech internet. That is amazing. But is there any way to live from it?

Starting real estate agency is not an option. I tried but I don't feel need for another RE company.

Thank you for any ideas and experiences.

Adam.
 
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Andy Black

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I live mainly from my property portfolio. This is why I started a property podcast in Czech. It appeared to be the biggest podcast in the country with this topic.
After 3 years of free content, I realised I don't feel comfortable giving it all out without getting anything back.
This is why I started paid online courses. It kind of sucked. Instead of being with people I was all day in front of computer writing sales scripts for my videos and emails.
I sold some courses to my email database. It didn't make me happy at all.
My podcast changed. Then, I almost stopped producing it.

Seminars are probably better option than online courses. I tried it, but Covid stopped it all. Yeas, I do have few paid ebooks but there is no way to sell it to hundred of thousands in Czech :)

I would like to start it all over again but I would love to monetize it somehow in order to keep it going and help tons of people as I did before.
I still get thank you emails how I changed property investing information on Czech internet. That is amazing. But is there any way to live from it?

Starting real estate agency is not an option. I tried but I don't feel need for another RE company.

Thank you for any ideas and experiences.

Adam.
I know a course creator who does weekly live Zoom workshops to his paying subscribers. Each week he does a different topic.

He is well prepared with slides and images. After each section he stops the recording and does a Q&A. At the end of the workshop he does a Q&A that he records.

So the workshop is live, and it’s engaging because paid people are on the call who interact and can ask questions.

Because the host stopped and started the recording as he went along, he ends up with videos of each section of the workshop - ready to upload as separate lessons of his new course.

I personally don’t do my courses and workshops like that, but may do so as I see the power (and fun) of it.

The resulting course is very well presented because you followed prepared slides that have bullet points and accompanying images/videos/graphs.

And it’s broken down into bite sized lessons.

The guy I know who does this charged $20/mth to access the growing library of courses as well as attend each week’s workshop. He’s now increased that to $40/mth because the library is bigger.

He could also send out emails news, insights, and tips… effectively having a paid email newsletter as well as the library and live workshops.

A paid email newseletter encourages people to stay a subscriber rather than pay for a month, binge on the content, leave for a year, then signup and repeat.

The guy does $1m/year selling courses in a different niche, albeit I don’t think he does the live workshops. I guess he’s already built up the library over the years.

I personally spend hardly any time on my sales page. I have one, but I spend most of my time creating new content - both free and paid. I’ll focus on YouTube as my main marketing channel first off.

I may or may not have a podcast. If I’d started with a podcast I’d be looking to convert sections of each episode into video using the amazing tools out there, and getting help from people who specialise in doing so.

You’re the business owner, so you get to choose what type of business you grow, and which parts you outsource.

Hope that helps!
 

Wojnaradam

New Contributor
Nov 11, 2021
19
13
14
Some people do weekly live Zoom workshops to their paying subscribers. Each week they do a different topic.

They are well prepared with slides and images. After each section they stop the recording and do a Q&A. At the end they do a Q&A they record.

So it’s live, it’s engaging because paid people are on the call who can ask questions, and the host ends up with lots of little sections they presented live … already cut and ready to upload to the their Learning Management System.

I personally don’t do my courses and workshops like that, but may do so as I see the power (and fun) of it.

The resulting course is very well presented because you’re following a prepared slides that have bullet points and accompanying images/videos/graphs. And it’s broken down into bite sized lessons.
It looks like a club or something like that where only paid viewers get access. This is something was considering. It all goes back to the online paid programs...

However, I like the idea that it is live and then the content is repurposed.

Thank you for your answer Andy. Very appreciated.

A.
 

Andy Black

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It looks like a club or something like that where only aid viewers get access. This is something was considering. It all goes back to the online paid programs...

However, I like the idea that it is live and then the content is repurposed.

Thank you for your answer Andy. Very appreciated.

A.
Yes, it’s a super approach for creating an engaged membership where you’re also pumping out weekly mini-courses, email updates/newsletters, and building a library.

You could throw in a community too if you enjoy running them. I don’t personally want to grow a large active community. I do have a community area so people can ask me questions, but I don’t go out of my way to increase engagement.

I started with a low cost monthly subscription, and as the library grew I increased it slightly, then switched to an annual subscription after I’d been doing it a year and was sure I’d keep going yearly. (I went from $15/mth to $20/mth, and then to $200/year.)

You can see how I got the membership started in the “Just Start Already” link in my signature.

My courses membership is also listed in my signature, where you can see how much time I spent on the “sales page”.
 

Andy Black

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Check out Graham Cochrane’s podcast and how it funnels people to his courses.

He doesn’t just sell courses on how to sell courses. His main income is via his YouTube channel “Recording Revolution”.

Not quite my style as I don’t want to lead with a podcast, but could be similar to yours?
 

Wojnaradam

New Contributor
Nov 11, 2021
19
13
14
Check out Graham Cochrane’s podcast and how it funnels people to his courses.

He doesn’t just sell courses on how to sell courses. His main income is via his YouTube channel “Recording Revolution”.

Not quite my style as I don’t want to lead with a podcast, but could be similar to yours?
Why would you not want to lead with a podcast? And what exactly do you mean by "lead"?

Thank you for recommendation, I will have a look.
 

Andy Black

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Why would you not want to lead with a podcast? And what exactly do you mean by "lead"?
My bad. What I meant was, if I was to focus on just ONE main marketing channel/strategy then I personally wouldn’t start with a podcast. I’d start with a YouTube channel.

That’s because I don’t have much of a podcast or YouTube audience yet, and I think YouTube is probably easier to grow, and is way more powerful.

I’d like to start with video in such a way that I can easily extract audio and written from it.

If YouTube was my lead marketing channel then I could get content repurposed for other marketing channels such as social media platforms, blog posts, and a podcast.

Your situation is different as you’ve already grown a large podcast audience. Maybe you can repurpose some of those audios for YouTube, written articles, and social media?
 

Wojnaradam

New Contributor
Nov 11, 2021
19
13
14
My bad. What I meant was, if I was to focus on just ONE main marketing channel/strategy then I personally wouldn’t start with a podcast. I’d start with a YouTube channel.

That’s because I don’t have much of a podcast or YouTube audience yet, and I think YouTube is probably easier to grow, and is way more powerful.

I’d like to start with video in such a way that I can easily extract audio and written from it.

If YouTube was my lead marketing channel then I could get content repurposed for other marketing channels such as social media platforms, blog posts, and a podcast.

Your situation is different as you’ve already grown a large podcast audience. Maybe you can repurpose some of those audios for YouTube, written articles, and social media?
I started on YouTube and extract my audio to podcast platforms. I was wrong when I said I am biggest on podcast. It is actually YouTube but I see it as one thing. I am definitely with you on that one. YouTube is powerful tool.
 

Wojnaradam

New Contributor
Nov 11, 2021
19
13
14
Why not sell ads on the podcast?
Yeah, it is something I am considering. I had some sponsors from real estate business to record videos with me on my channel but these videos were time consuming to produce so I stopped doing them. I did all the editing. If I had someone else to record them, it would not be worth it.

I thing that growing my channel to at leas a hundred thousand would be best move then the spots would be more expensive.

Thanks.

A.
 

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