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- Feb 14, 2021
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Interested to know how this venture has progressed
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Free registration at the forum removes this block.I've worked with quite a few law firms creating task automations. I like the industry. As long as you can show them it saves time and money, they are interested (unless they are 60 years or older).Hey @QPE,
thanks for your message and for sharing your experience. Yeah, it's quite something different to work with law firms. They have different needs and are quite a special customer group ^^
I don't know what MP means. Our solution helps law firms to become more productive by automating standard tasks that usually the secretary is doing. The law firms we work with are quite overwhelmed so they are happy if someone can help them with some work they don't have to do themselves anymore.
I agree that it's super important to deeply understand the needs your customers have. Otherwise, you'll build something that they don't want and won't use. This is why we try to focus more on doing shadowings and asking the right questions to immerse ourselves as much into their day-to-day life, ways of thinking, and how they feel.
I can’t agree with this statement in that absoluteness. Yes, there are certain lawyers who are scared and therefore don’t want to share their knowledge with their clients and try to keep the information asymmetry up. I’ve also talked with some lawyers who didn’t want to be more efficient so they could charge more hours. Yes, these people exist but there are also enough lawyers that became primarily lawyers to help people. They work their a$$ off to get all the work done. There are also lawyers who sometimes work for free to just help people out or do more than is necessary and economically viable just to help their clients who are in a tough spot.Wise post. I laughed when OP mentioned offering ‘transparency’. They do not profit from more transparency lol.
The idea is this:I can’t agree with this statement in that absoluteness. Yes, there are certain lawyers who are scared and therefore don’t want to share their knowledge with their clients and try to keep the information asymmetry up. I’ve also talked with some lawyers who didn’t want to be more efficient so they could charge more hours. Yes, these people exist but there are also enough lawyers that became primarily lawyers to help people. They work their a$$ off to get all the work done. There are also lawyers who sometimes work for free to just help people out or do more than is necessary and economically viable just to help their clients who are in a tough spot.
Now I think we just disagree on how many law firms are focused on helping their clients and how many are just in it for the money without caring about getting the best results for their clients (therefore trying to keep an information asymmetry up). Maybe our different experiences also come from the fact that I’m living in a civil law System and not a common law system and the lawyers in the US are different ^^.
Thanks for the clarification. Yes, I’m not trying to sell them benefits that are not directly beneficial for them. The post you are referring to is 1,5 years old and describes a different idea than we are following right now.The idea is this:
Transparency is a vague, emotional thing that customers say they want.
It does not make businesses more money
So then don’t call up businesses and sell them benefits for someone that isn’t them.
Sell them on benefits for THEM.
No brainer
This is my current value proposition:
our law firm assistant helps you to handle more clients without getting more employees or having to more hours. We help you and your secretary to automate standardized tasks like client communication, document generation, and communication with your law firm software.
Hey,Hey @QPE,
thanks for your message and for sharing your experience. Yeah, it's quite something different to work with law firms. They have different needs and are quite a special customer group ^^
I don't know what MP means. Our solution helps law firms to become more productive by automating standard tasks that usually the secretary is doing. The law firms we work with are quite overwhelmed so they are happy if someone can help them with some work they don't have to do themselves anymore.
I agree that it's super important to deeply understand the needs your customers have. Otherwise, you'll build something that they don't want and won't use. This is why we try to focus more on doing shadowings and asking the right questions to immerse ourselves as much into their day-to-day life, ways of thinking, and how they feel.
I agree that they may interest, but doesn't mean they will buy. There is a real mindset issue to treat with this population that is quite reluctant to improvements (they mostly perceive it as a threat, even young lawyers!) and also to pay cause they are used to sell their time. So potentially the only functional approach is time-saving (but in that case they partly don't know how to calculate a ROI... never-ending).I've worked with quite a few law firms creating task automations. I like the industry. As long as you can show them it saves time and money, they are interested (unless they are 60 years or older).
My favorite automation is automating inbound contact forms. We take them from website form to either schedule a time to come in or send the lead to another lawyer or no, the law can't help you, without a person being involved.
What sort of automations gave you created?
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