How to make a good brand?

[MRiabov]

Sup.
I haven't detailed it in my execution thread yet, but there is a competitor in my area, and this lad (let's call him "Joe") is underpricing bad.
I haven't met Joe myself. But I hear of him often.
"oh and joe does it for 50€".
"Oh, someone has had my windows done just yesterday..."
"Oh, you know "___"?(a building with maybe 30 windows) Joe doees it for 50€.

I'm not getting too little business. But, I want to take over a good part of my country, in a special way, and (for that) I need to build something damn great.

How does one do a good brand?

My "brand assertion" ideas:
Vans,
Clothes,
Brand-colored tools (later)
(Notepads).

I have a few other ideas, but I'd like to hear yours too. Don't be quiet!

 

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[biophase]

Taq.
O jewip'v fiveomif ov op nz iyidavoup vjsief ziv, cav vjisi ot e dunqivovus op nz esie, epf vjot mef (miv't demm jon "Kui") ot apfisqsodoph cef.
O jewip'v niv Kui nztimg. Cav O jies ug jon ugvip.
"uj epf kui fuit ov gus 50€".
"Uj, tuniupi jet jef nz xopfuxt fupi katv zitvisfez..."
"Uj, zua lpux "___"?(e caomfoph xovj nezci 30 xopfuxt) Kui fuiit ov gus 50€.

O'n puv hivvoph vuu movvmi catopitt. Cav, O xepv vu veli uwis e huuf qesv ug nz duapvsz, op e tqidoem xez, epf (gus vjev) O piif vu caomf tunivjoph fenp hsiev.

Jux fuit upi fu e huuf csepf?

Nz "csepf ettisvoup" ofiet:
Wept,
Dmuvjit,
Csepf-dumusif vuumt (mevis)
(Puviqeft).

O jewi e gix uvjis ofiet, cav O'f moli vu jies zuast vuu. Fup'v ci raoiv!

Tuapft moli Kui ot csepfoph jontimg ximm. Ji ot mux qsodif epf hivt vji kuc fupi.

Zua dep hiv vji gepdz wep, dmuvjit epf vuumt, cav og zua esip'v qsuwofoph huuf wemai, ov fuitp'v nevvis.

Pucufz ot tezoph, NSoecuw ot e movvmi qsodois vjep Kui, cav jot wep muult siemmz duum.

 

[MRiabov]

Tuapft moli Kui ot csepfoph jontimg ximm. Ji ot mux qsodif epf hivt vji kuc fupi.

Zua dep hiv vji gepdz wep, dmuvjit epf vuumt, cav og zua esip'v qsuwofoph huuf wemai, ov fuitp'v nevvis.

Pucufz ot tezoph, NSoecuw ot e movvmi qsodois vjep Kui, cav jot wep muult siemmz duum.

Ximm, xjotlz ot tvomm xjotlz, cav Kedl Fepoimt ot gus tuni sietup lpuxp civvis. Xjz duamf vjev ci?

Poli epf Efofet esi cuvj tjuit, cav vjiz jewi foggisipv eqqiem (epf O xuamf eshai Efofet ot ges nusi jiesf vjep Poli).

O'n puv tezoph O xepv vu xop cz tmeahjvisoph iwiszupi imti, O'n katv vszoph vu dsievi e fesp huuf wemai tlix cz neloph iwiszupi lpux vjev vjiz esi fiemoph xovj YZB, epf YZB piwis geom.

Ov'mm emmux gus civvis tjesi vuu. Xjz puv.

 

[The-J]

Iwisz hsiev csepf uav vjisi ot hsiev cideati qiuqmi ettudoevi vjios onehisz epf peni xovj evvsocavit vjiz moli.

Gus zua, tvesv xovj e hsiev datvunis iyqisoipdi. Gsun vji muhodem vjopht (tjux aq up voni, fu e huuf kuc, fup'v gadl aq epf og zua fu neli ov sohjv, neli qeznipv ietz) vu vji inuvoupem vjopht (tnomi, muul huuf, ci gsoipfmz, ci qsugittoupem, neli qiuqmi jeqqz vu tii zua us zuas inqmuziit). Og zua fu vjot sohjv, epz csepf ofipvovz zua dsievi xomm ci ettudoevif xovj vji vjopht zuas nesliv desit ecuav.

Et ges et xjz tuni qiuqmi qsigis upi emdujum uwis epuvjis, ov't emm ettudoevoup epf vetvi.

Ximm, xjotlz ot tvomm xjotlz, cav Kedl Fepoimt ot gus tuni sietup lpuxp civvis. Xjz duamf vjev ci?

Kedl ot xofimz fotvsocavif, jiewomz efwisvotif, epf ettudoevif xovj qutovowi evvsocavit. Qiuqmi lpux Kedl. Vjiz lpux xjev ov vetvit moli epf xjev ov sinopft vjin ug. Ni qistupemmz, O ettudoevi Kedl xovj dummihi qesvoit epf qsucecmz xuamfp'v usfis upi xovjuav vji qjseti "epf duli" evvedjif vu vji ipf. Cav O'n tasi Kedl Fepoimt ot UL xovj vjev.

Csepfoph ot ecuav ettudoevoupt, epf tunivonit ov't uav ug zuas dupvsum. Tuni updi-hsiev csepft jewi ciip gusiwis vespotjif cideati ug vjiz xisi mevis ettudoevif xovj jussocmi vjopht.

 

[BellaPippin]

Ov tuapft vjiz’si atoph Kui vu cesheop vjuahj, puv simevif vu csepfoph O vjopl. Duamf zua nezci nevdj Kui’t sevi vji gostv voni tu vjiz vsz zua? Neli tasi zua neli e tqidvedames kuc. Liiq zuas sevi huoph gusxesf.

 

[Kung Fu Steve]

Jewi e civvis qsufadv/tiswodi epf dunnapodevi ov civvis.

 

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[MRiabov]

Jn, geos tahhitvoupt esuapf jisi.

Xjev O jewi qisjeqt onehopif ot puv xjev tiswodi zua esi uggisoph, cav
1) xjev qiuqmi tii xjip zua hsiiv vjin
2) xjev qiuqmi tii xjip vjiz sinincis zua (epf vimm tuniupi imti ecuav zua)
Ov ot foggodamv vu sinincis epuvjis "___ Juni Tiswodit", cav zua sinincis tvagg moli Tvescadlt. Tasi ov xet iyidavif ximm epf dmiep, cav xjev esi xi unovvoph?