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Wiezel

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I've Read UNSCRIPTED
Read Millionaire Fastlane
Oct 15, 2018
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Elementor is only for Wordpress websites.



There are themes made for both static HTML websites and Wordpress sites. You need to make sure you get the right type when you pick up a theme. Normally, it either says "HTML theme" or "Wordpress theme" in the title or description. Wordpress themes don't work on a static site and vice versa.
Thank you!
Regarding my other questions... any advice on how to proceed?
 

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jon.M

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I'm confused on how to proceed from here on. I want to start an Udemy course on SEO as well to provide real value then just building a website and 'Good luck with it'. Especially because you can charge monthly fees for SEO work. Where do I need to go? I'm in need of a bit of direction where to head to. :)
I've never sold SEO services specifically, but why don't you try to sell it and see if it sticks?

I have dealt with SEO as a marketing manager and learned more about it from some experts in the field. IMO it's simpler than most people think and you can get going after reading a couple of free blogs. It's just a matter of having an idea of what to do, and you need to keep doing it for some time until rankings start to climb.

Read a blog post written by someone like Neil Patel, immediately apply what you learned to a real life business. Rinse and repeat.
 

Jasonthedream

New Contributor
Feb 24, 2019
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Long time lurker, rereading this post as I work on building this business.

I have two quick questions.
1. When you build a portfolio and approach businesses, is it better to portray yourself as what I am, a solo operator, or is it better to portray yourself as an agency? I understand the big picture of fastlane and potentially reselling the business, etc. I’m just thinking of in the shorter term if it’s easier to get those first dozen or so jobs if you approach people s just a guy building websites and starting out in business. Kind of a bad news bears thing.

2. I’m really interested in the process of niching down. Are there any resources out there that have been helpful? I’d love some worksheets or something like that that might guide me.

Thanks to @Fox for making me believe I can do this, and thanks to everyone else here for pumping their energy into this. It means a lot.
 

Ernman

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Feb 8, 2019
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It has taken me a long time to have time to create this thread and for that I apologize. I have been getting PMs for months and while I helped a lot of you out with detailed responses I wanted to start a thread so everyone would have access to the same information.
Fox - I just found this thread. It's going to take me some time to get caught up while I time share with actual work on my biz (action faking?). But I've already learned a lot from you. Thank you very much.
 

Ernman

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1. When you build a portfolio and approach businesses, is it better to portray yourself as what I am, a solo operator, or is it better to portray yourself as an agency? I understand the big picture of fastlane and potentially reselling the business, etc. I’m just thinking of in the shorter term if it’s easier to get those first dozen or so jobs if you approach people s just a guy building websites and starting out in business. Kind of a bad news bears thing.
MHO: Be honest and ready to explain. If you feel fine explaining who/what you are to a potential buyer you're golden. I get it, some companies will not deal with new players or start ups. But if you're not completely honest about what you are and get caught...unpleasantness follows. MJ talked about listing the non-existent student names from his high school class - derived from a teacher who butchered everyone's name. But he also commented about that pushing the boundary. Like all the many decisions we make starting companies, only you can decide.
 

KLaw

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@Fox I know this thread is 2.5 yrs old, do you think the recommendations you posted in your original post still apply or obsolete? Thanks for sharing.
 

LoveLife

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Feb 10, 2019
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It has taken me a long time to have time to create this thread and for that I apologize. I have been getting PMs for months and while I helped a lot of you out with detailed responses I wanted to start a thread so everyone would have access to the same information.
Be blessed! :)

*** This isn't exact Fastlane, at least not in the beginning, but its a great way to earn 5 figures a month, learn the skills to create and run your own FL business while building a network of top business people***
Clearly said.

So first things first:

- I started with zero coding knowledge in January of this year. I didn't know how to host a website, I didn't know what HTML or CSS was, I made a tonne of really basic mistakes and figured it all out by myself. I didn't take any expensive courses, had no mentors and probably only spent a few hundred dollars getting set up.
WOW! It is possible. :) You are like a Fox!

It took me a while to refine my niche but what I now focus on is building simple yet powerful websites that get huge results. No crazy interactive code, no fancy graphics, just simple, clean, professional websites that add huge value to the clients who hire me
So much clarity!

So how to begin:

How to begin with HTML:

Take the HTML and CSS lessons on Learn to Code - for Free | Codecademy.

You can also do the JS section but I didn't and have been just fine.


Next take the following UDEMY course:

https://www.udemy.com/design-and-develop-a-killer-website-with-html5-and-css3/
https://www.udemy.com/design-and-develop-a-killer-website-with-html5-and-css3/

It has made my day (all of the post)! And potentially the start of my business/brand! THANKS
I want to build my website and was wondering where to start. I have followed a little bit of html and CSS before but good to have those websites now. Although I have been on Khanacademy today. JS is fun! So far...


After this you will now know how to edit and work with HTML themes. What does that mean?

Well there is no point creating a website from scratch. That takes years of coding experience and a lot of time for each new clients. Luckily enough people have gone and created HTML themes - its an already coded website where you just rearrange, switch out the pictures and text and add in a few extra bits (I will show how to do all of this at a later stage).
Precious. I was wondering if I needed to build one from scratch. Now I have my answer. No.

So far I have only read the first 2 posts of your thread (52 pages aaaaahhhh!). I believe that following your rythm and working on learning and building a website at the same time makes sense.
 

tpjay

Contributor
Aug 19, 2016
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It has taken me a long time to have time to create this thread and for that I apologize. I have been getting PMs for months and while I helped a lot of you out with detailed responses I wanted to start a thread so everyone would have access to the same information.

*** This isn't exact Fastlane, at least not in the beginning, but its a great way to earn 5 figures a month, learn the skills to create and run your own FL business while building a network of top business people***

Back at the beginning of the year I packed up everything I owned in Canada and moved to South America. I was keen to make enough income to stay down there while also building my own Fastlane business. Problem was I had no online skills, no idea what to do and have never ran a successful business before.

I just launched my business last week and I am still down here living happily so I guess I could say things have gone very well. Hopefully this information helps others achieve similar success and allows them to start pursuing their dreams.


So first things first:

- I started with zero coding knowledge in January of this year. I didn't know how to host a website, I didn't know what HTML or CSS was, I made a tonne of really basic mistakes and figured it all out by myself. I didn't take any expensive courses, had no mentors and probably only spent a few hundred dollars getting set up.

It took me a while to refine my niche but what I now focus on is building simple yet powerful websites that get huge results. No crazy interactive code, no fancy graphics, just simple, clean, professional websites that add huge value to the clients who hire me.

In the last few months I have
- built a website that landed a $1 million pus contract for the guys who hired me (they hadn't worked in over 8 months - oil company)
- built a website that helped get a pro athlete into a world tournament and increased pay from his sponsors (social media profile increase)
- Built a website that has a lawyer making over 1k a week on consultations

While I made good money on these websites its nice to know that the value I added is many times more and all my clients have been very satisfied.

I am still in the early stages of figuring this all out though so as this thread goes along I will still update with what I am learning and what has changed. Right now my problem is scaling, I need more top sales people on the ground selling websites for me. I will come back to this in another post maybe.


So how to begin:

So todays lesson is on how to get started at the very start. You know nothing and you want to get in on this action too. Some quick notes - I build "custom" HTML websites 99% of the time, I don't use wordpress except in some rare cases for add on blog/news sections to my sites. Why? Most of my clients are very busy, non tech people. They don't want or have time to update their websites. They want it built well and they want it to run itself. HTML is a lot better for this and when done right looks way more professional.

How to begin with HTML:

Take the HTML and CSS lessons on Learn to Code - for Free | Codecademy.

You can also do the JS section but I didn't and have been just fine.


Next take the following UDEMY course:

https://www.udemy.com/design-and-develop-a-killer-website-with-html5-and-css3/


After this you will now know how to edit and work with HTML themes. What does that mean?

Well there is no point creating a website from scratch. That takes years of coding experience and a lot of time for each new clients. Luckily enough people have gone and created HTML themes - its an already coded website where you just rearrange, switch out the pictures and text and add in a few extra bits (I will show how to do all of this at a later stage).

An example of a theme is here...

Foundry Multipurpose HTML + Variant Page Builder

It just a blank slate with a certain style that you work with. While this may seem like strange or cheating (I thought this was how to learn to build websites!??) its not. Anyone with an internet can create a website these days so that is not where we will be adding value. We add value by building a website with a purpose. We want to build websites that get results and make money, or whatever they are trying to achieve, for the owner.

So how do you build a website that gets great results?

Good question.

As @Andy Black would say you want sales not a website. I am going to meet him half way with you want to build a website that gets sales. Not a website that looks amazing, has cool videos and sections, talks about the companies recent gold tournament or how they really wanted to do X since they were 5. Now it might do one or all of these things but only IF it helps gets sales.

Every page, link, click and action on the website is to help facilitate the growth of the company and sales.

Lets take for example an immigration lawyer website...

Is the goal of the site to teach you about immigration law?
Is it to show you stats of work, trade and education within the country?
Is it to teach you about what to do when you first arrive, what to pack, what to expect?

No.

The whole purpose of that website is for the user to either book a consultation or contact them regarding their services. Which both lead to that person hiring them as their immigration lawyer.

Now it might use some of the above to help with that goal but it only has one main purpose. Everything we do for that client must help with that goal or if it doesn't help... be removed.


You are going to learn to take the value of threads of here regarding copywriting, sales and the Fastlane Mindset and apply it other peoples businesses to help them achieve massive results. This just happens to take the form of a website. You are really selling sales and results.

Once you sell results there is no limit to what you can charge and achieve.



If you have read all this and want to start follow the above links, compete them fully and then follow along with the next stages. There will be a lot to cover but I will outline everything you need to know to be making over $10,000 a month with 6 months*.

*Assumes actual work ethic, being able to do some learning by yourself and filling in the gaps. I will give advice but I won't be holding anyones hand step-by-step.

Next lesson... Client selection.
I'm in school for computer science and programmers always say don't reinvent the wheel. I is hard not to when you are first starting out and learning but at a certain point you will be able to read code you have not written and can make changes to to code to make it do what you want. I was afraid to use templates and thought that clients would be turned off but this was just my bias. Thanks for the break through.
 

srodrigo

Bronze Contributor
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Sep 11, 2018
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I'm in school for computer science and programmers always say don't reinvent the wheel. I is hard not to when you are first starting out and learning but at a certain point you will be able to read code you have not written and can make changes to to code to make it do what you want. I was afraid to use templates and thought that clients would be turned off but this was just my bias. Thanks for the break through.
If no one reinvented the wheel, ever, we'd be stuck on the same tech forever. Elon Musk talks about First Principles as a way for him to evolve. There is a reason why things like Rust appeared, otherwise they would have just added more and more stuff to C++ (they still do).

You don't usually need to reinvent the wheel though, specially if you want to focus on building stuff.
 

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YOMANU

New Contributor
I've Read UNSCRIPTED
Read Millionaire Fastlane
May 21, 2017
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Belgium
Me and a friend will be doing website building together. How can we make the concept that Fox explains, work with 2 people?

We can build sites separately, but maybe there will be some friction because the one makes more money for the company than the other (we already have a venture together).

A possible solution would be that we split every project: one makes the websites himselves and the other does the copywriting. However, I'm doubting about this. Workload is not equal for example and our ideas about the site may be contradictory. Maybe it's better for one to do the whole thing himselve.

Any advice anyone?
 

Siddhartha

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Mar 30, 2019
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Webdev against the odds of the market and even some threads on this forum that say otherwise is impressive. Has this been scaling well for you, or have you moved on to greener pastures since it's been about 3 years?

EDIT: This thread brought it out in me to jump back into webdev; I'm almost fully re-acquainted with my old html5/css skills after 4 days and already have a project to re-do a website with a local organization.
Hoping this continues to pay out in dividends as I keep putting time in; and cheers.
 
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GradyS

Contributor
Oct 16, 2018
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To those that are asking if he's still pursuing this, a quick look at his YouTube channel (in his signature) shows a video posted last month titled "Building a Website for a Small Business"

Sounds like it's still going to me, and this is absolutely what I'm focusing on for 2019. My wife has a successful design business but ends up outsourcing a good deal of her website design to others. Basically giving up 40-50% of the profit of the job to the web developer. I'd like to help her grow that part of her business, while also focusing on local service companies that have terrible websites.

Thank you @Fox for all of this awesome info.
 

DaDream

Contributor
Apr 24, 2019
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Miami Florida
I've had clients complain they aren't getting enough leads... till we put a tracked number in place and show them they weren't even picking up 50% of calls.

I've sent enquiries to potential clients via their contact forms, to find the forms don't actually work.

I've designed landing pages to have the CEO's wife not like the colour.

I've had a client praise their call centre staff on their Lead-To-Sale-Rate, who therefore didn't log an Enquiry as a Lead unless they thought they could convert it into a sale (and thus make my metrics look bad).

I just shake-my-head a lot now...
What service do you use to track call metrics and such? First time I come across the concept.
 

Andy Black

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What service do you use to track call metrics and such? First time I come across the concept.
You can use Google Forwarding numbers, and there’s solutions like Callrail too.

Knowing a call was generated by your efforts is only half the battle though. What if they’re all tire-kickers and none are buying? Ideally the business tells you how well the calls are converting into sales, and if you’re generating good quality customers.
 

Fox

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My bad for not keeping this thread up to date.

I am working on a 12k euro project right now, another project for a friends biz, and also a medical type project with two senior members on here.

I basically have been overwhelmed with students and interest on this - I got over 400 private students right now and around 10k in the free group I run. It is a lot of people and I just don't have time to respond to everyone, unfortunately.

I love the forums but I took a little break from posting about web design on here. I come here to kinda get away from it at the moment haha!

Right now I am looking at ways to cut back the 80% and focus on the 20% that will make the most impact.

If you are looking to get into web design as a good service business it is still possible to really well. The game has changed a little since I started this thread (or I have changed) and it is very much about systems and sales at the moment.

Ill post when I can, thank everyone.
 

DaDream

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Apr 24, 2019
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So this is a topic that gets talked about a lot in my web design group. I go for "big kills" and make around 10-20k a month doing so. If I want to take a month off (I do next month) then I have no commitments or obligations. If I want to make double I work twice as hard.

"Assuming you charge $3,000 per client and have a 1% conversion rate"

My conversion rate is something like 30 - 50% with a warm lead, 80% with a referral. $3,000 is the smallest site I have done this year, it is usually much higher. I don't do much/any cold calls anymore - I have guys for that and they are very happy making 30%. I know how to do them but I like to outsource that part and focus on where I work best - closing sales and design. This year so far I have maybe made 20 sales calls - It is usually only an hour or two per week.

I won't be going "Fastlane" with strict web design (for other people) - it is a way to stack a lot of capital, learn some business skills and launch my own businesses. Last year I made several million in sales for the companies I worked with, I will be putting those skills to work for myself.

I could easily do it the other way but it is not aligned with my goals. I don't even charge for hosting mostly cause I don't want the hassle. I leave money on the table so I can enjoy time off and don't have to have a phone with me 24/7. In the next month I will be in 5 difference countries traveling and meeting family and friends - this is more important to me then an extra few dollars.

When you are starting off you don't need to focus on scaling, you need to focus on learning. Learn how to add value and solve problems. When these skill sets are solid then you can switch up your business and scale. @MJ DeMarco didn't try scale web design - he paid the bills, learned some skills and then put those to use in another area to add massive value. If he had tried from day one to be scaling I doubt it would have worked out so well.

I am thinking ten years down the line - for now I don't want to scale.
So much value in this answer. Scaling too quick. Too fast. Without all the right skills results in failure most of the time.
 

DaDream

Contributor
Apr 24, 2019
41
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Miami Florida
Hello,

Thanks for all the info in this thread. I have done the Udemy course, and learnt about SEO and CRO. Problem is, what I read the most is for products / SaaS (making the copy about the customer, showing the benefits..). I have some compagnies in my country that I can target (manufacturing compagnies) but I would not really know how to proceed with copy for industrial compagnies.

For example, if I take this theme : Manufactory: Multi-Industrial HTML Template Preview - ThemeForest

I saw your drawing about the flow process, but how do you edit these themes to include more CTA, or redesign the flow ? Again, the problem with most of these compagnies is that they show their services, which are sort of always the same ones from a company to another. Do you ask them for competitive advantage, USP, that you use in your headline ?

This is where I'm having difficulties. Most of my examples and experience come from online tech product, which is totally different.

Thanks
Learned something new. "Compagnies"
upload_2019-5-21_15-26-54.png
 

DaDream

Contributor
Apr 24, 2019
41
51
103
Miami Florida
Do you guys do Google Adwords or SEO?

If you guys do SEO, how do you build your links?
I made two websites for my clients and refunded both. I couldn't get the results on time. These domains were new and didn't have any sites on them.
But I still want to help market their services anyway.

How can I do that?
My brother. I don't know if someone else already responded this for you. The answer to your question is to PROVIDE VALUE to someone with an AUDIENCE that likes/wants/buys the products your client sells. Look into influencer marketing. Find bloggers in the industry. You want backlinks. Provide value and you will get them. The easiest form of value is to provide free products or money to those influencers in exchange for featuring the website of your clients in their blogs, youtube videos or Instagram posts if you want to go that route. Influencer marketing is one of the cheapest and most effective ways to market anything provided you do it right.

PS: Google doesn't like when people buy links. So there is a method to buying backlins which are beneficial to your clients. All links are not the same. Research a little bit. Educate yourself. Put some of the budget you earn from your clients to build a few high quality backlinks for them and you will get much better results. True backlinking is about good relationships. Building friendships with people in a parallel or similar industry with REPUTABLE websites/digital assets which do not directly compete BUT are RELATED. Those are the links you want for your clients. In the end it all comes down to business. You can try doing everything by yourself and burn yourself out (like I did once). Or you can add value to other people and get good backlinks to build a better reputation for the website you are working on.
 
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Twice weakly

New Contributor
May 20, 2019
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New Zealand
Its taking away from the clients value by spending so much time coding from scratch when there are many solid base templates to work off. My websites are definitely not cookie cutter but I do like to build upon clean code and then customize from there.


Must reads for this thread:

Breaking the Time Barrier: How to Unlock Your True Earning Potential

How to think about your work, the value you add and price your jobs accordingly.


GOLD! - Lex DeVille's: How to Make $1,000 a Week with no Degree, no Feedback, & no Portfolio.

@SinisterLex


GOLD! - The "Astonishing Secrets" Thread

@IceCreamKid
I hear the recommendation of breaking the time barrier by Quickbooks so many times on podcasts but this time I've finally downloaded it. It's well worth the read.
 
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