How to identify the need in the market?

[Muthasim Abrar]

<div class="bbWrapper">Hi everyone, I am Abrar, newly joined. <br /> Although I recently started a (SAAS reselling + marketing) business, I am struggling to identify the need in the market.<br /> MJ talked a lot about identifying the need &gt; doing what you love.<br /> What are the ways to start identifying a need in the market? How do I approach it ? <br /> Would be grateful to know your thoughts and opinions.<br /> Thanks<br /> -Abrar</div>

 

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[Cameron Akhtar]

<div class="bbWrapper">I suppose a good place to start would be to try and find pains in your own life that you think you could resolve. You want your product to create value, and you can create value by easing people&#039;s pain, so explore and keep track of your own.</div>

 

[Muthasim Abrar]

<div class="bbWrapper"><blockquote data-attributes="member: 128599" data-quote="Cameron Akhtar" data-source="post: 1126414" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126414" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126414">Cameron Akhtar said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I suppose a good place to start would be to try and find pains in your own life that you think you could resolve. You want your product to create value, and you can create value by easing people&#039;s pain, so explore and keep track of your own. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Thanks for your reply, Akhtar. I am looking into service based market and in that case sometimes pains in your life doesn&#039;t relate to the pain of the business.<br /> For example I might had a depression problem which I can solve but the market needs a POS solution which is completely unrelated and require different skill which I am happy to work for.<br /> But to find out that the market needs a POS solution is the part where I am struggling.</div>

 

[Cameron Akhtar]

<div class="bbWrapper"><blockquote data-attributes="member: 144733" data-quote="Muthasim Abrar" data-source="post: 1126418" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126418" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126418">Muthasim Abrar said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Thanks for your reply, Akhtar. I am looking into service based market and in that case sometimes pains in your life doesn&#039;t relate to the pain of the business.<br /> For example I might had a depression problem which I can solve but the market needs a POS solution which is completely unrelated and require different skill which I am happy to work for.<br /> But to find out that the market needs a POS solution is the part where I am struggling. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>I hear you. What I meant by &quot;pains&quot; was inconveniences, more-so than literal discomforts. Maybe there is some process that you do regularly online or otherwise that could be made more efficient with a SaaS? That&#039;s just what&#039;s on my mind, I&#039;m no expert.</div>

 

[Kevin88660]

<div class="bbWrapper"><blockquote data-attributes="member: 144733" data-quote="Muthasim Abrar" data-source="post: 1126412" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126412" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126412">Muthasim Abrar said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Hi everyone, I am Abrar, newly joined.<br /> Although I recently started a (SAAS reselling + marketing) business, I am struggling to identify the need in the market.<br /> MJ talked a lot about identifying the need &gt; doing what you love.<br /> What are the ways to start identifying a need in the market? How do I approach it ?<br /> Would be grateful to know your thoughts and opinions.<br /> Thanks<br /> -Abrar </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Talk to business owners who said they are too busy fulfilling their orders. They can’t hire despite paying good wages.<br /> <br /> If their service is selling like crazy I am sure there is a hot need there.<br /> <br /> Most entrepreneurship stories revolve around an innovative approach towards an unserved need.<br /> <br /> But it doesn’t have to be the case.<br /> <br /> But correct me if I am wrong, you started a business before identifying the need?</div>

 

[TheLearner]

<div class="bbWrapper"><blockquote data-attributes="member: 144733" data-quote="Muthasim Abrar" data-source="post: 1126412" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126412" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126412">Muthasim Abrar said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Hi everyone, I am Abrar, newly joined.<br /> Although I recently started a (SAAS reselling + marketing) business, I am struggling to identify the need in the market.<br /> MJ talked a lot about identifying the need &gt; doing what you love.<br /> What are the ways to start identifying a need in the market? How do I approach it ?<br /> Would be grateful to know your thoughts and opinions.<br /> Thanks<br /> -Abrar </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>It sounds like you already started your business, if you have customers already I’d start by talking to them and asking them about their pain points, then I’d see if I could come up with a solution for them with the resources I currently have.</div>

 

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[SDE]

<div class="bbWrapper">Welcome to the forum.<br /> <br /> Reading these might help:<br /> <br /> <div class="bbCodeBlock bbCodeBlock--unfurl js-unfurl fauxBlockLink" data-unfurl="true" data-result-id="93702" data-url="https://www.thefastlaneforum.com/community/threads/save-yourself-years-of-frustration-it-worked-for-me.63673/" data-host="www.thefastlaneforum.com" data-pending="false"> <div class="contentRow"> <div class="contentRow-figure contentRow-figure--fixedSmall js-unfurl-figure"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/fastlane_discussion_og.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-image" data-onerror="hide-parent"/> </div> <div class="contentRow-main"> <h3 class="contentRow-header js-unfurl-title"> <a href="https://www.thefastlaneforum.com/community/threads/save-yourself-years-of-frustration-it-worked-for-me.63673/" class="link link--internal fauxBlockLink-blockLink" target="" rel="" data-proxy-href=""> GOLD! - MINDSET - Save Yourself Years Of Frustration; It Worked For Me! </a> </h3> <div class="contentRow-snippet js-unfurl-desc">Dear newly minted Fastlane member, Good News! With “just“ a focused attitude, relatively minor action (in terms of your life), little money, and without any formal qualifications whatsoever…. …(it’s true)…. …. you can set yourself on a verified road to financial freedom that will astound...</div> <div class="contentRow-minor contentRow-minor--hideLinks"> <span class="js-unfurl-favicon"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/Fastlane32.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-icon" data-onerror="hide-parent"/> </span> www.thefastlaneforum.com </div> </div> </div> </div> <br /> <div class="bbCodeBlock bbCodeBlock--unfurl is-pending is-recrawl js-unfurl fauxBlockLink" data-unfurl="true" data-result-id="415094" data-url="https://www.thefastlaneforum.com/community/threads/struggling-with-business-ideas-do-this-one-thing-to-never-run-out-of-fastlane-opportunities.50609/" data-host="www.thefastlaneforum.com" data-pending="true"> <div class="contentRow"> <div class="contentRow-figure contentRow-figure--fixedSmall js-unfurl-figure"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/fastlane_discussion_og.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-image" data-onerror="hide-parent"/> </div> <div class="contentRow-main"> <h3 class="contentRow-header js-unfurl-title"> <a href="https://www.thefastlaneforum.com/community/threads/struggling-with-business-ideas-do-this-one-thing-to-never-run-out-of-fastlane-opportunities.50609/" class="link link--internal fauxBlockLink-blockLink" target="" rel="" data-proxy-href=""> GOLD! - IDEA - Struggling with Business Ideas? Do This One Thing to Never Run Out of Fastlane Opportunities </a> </h3> <div class="contentRow-snippet js-unfurl-desc">aka The Astonishing Secrets That IceCreamKid Never Told You… Exposed! (just kidding man) Dear Insiders, For years I couldn&#039;t understand how MJ can so easily spot everywhere opportunities to start a Fastlane business. I was always struggling with business ideas, and MJ&#039;s words in his book -...</div> <div class="contentRow-minor contentRow-minor--hideLinks"> <span class="js-unfurl-favicon"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/Fastlane32.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-icon" data-onerror="hide-parent"/> </span> www.thefastlaneforum.com </div> </div> </div> </div> <br /> <div class="bbCodeBlock bbCodeBlock--unfurl js-unfurl fauxBlockLink" data-unfurl="true" data-result-id="155458" data-url="https://www.thefastlaneforum.com/community/threads/no-network-no-money-no-idea-no-education-no-problem.52285/" data-host="www.thefastlaneforum.com" data-pending="false"> <div class="contentRow"> <div class="contentRow-figure contentRow-figure--fixedSmall js-unfurl-figure"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/fastlane_discussion_og.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-image" data-onerror="hide-parent"/> </div> <div class="contentRow-main"> <h3 class="contentRow-header js-unfurl-title"> <a href="https://www.thefastlaneforum.com/community/threads/no-network-no-money-no-idea-no-education-no-problem.52285/" class="link link--internal fauxBlockLink-blockLink" target="" rel="" data-proxy-href=""> GOLD! - IDEA - No network? No money? No idea? No education? NO PROBLEM! </a> </h3> <div class="contentRow-snippet js-unfurl-desc">You’ve read the “Astonishing Secrets” thread, feel inspired and empowered, yet you have done nothing about it. In an effort to reduce this phenomenon, I’m no longer going to be writing short stories that make you feel enlightened. Instead, you will only be getting action steps to get the ice...</div> <div class="contentRow-minor contentRow-minor--hideLinks"> <span class="js-unfurl-favicon"> <img src="https://www.thefastlaneforum.com/community/data/assets/logo/Fastlane32.png" loading="lazy" alt="www.thefastlaneforum.com" class="bbCodeBlockUnfurl-icon" data-onerror="hide-parent"/> </span> www.thefastlaneforum.com </div> </div> </div> </div></div>

 

[DCG]

<div class="bbWrapper"><blockquote data-attributes="member: 144733" data-quote="Muthasim Abrar" data-source="post: 1126412" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126412" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126412">Muthasim Abrar said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Hi everyone, I am Abrar, newly joined.<br /> Although I recently started a (SAAS reselling + marketing) business, I am struggling to identify the need in the market.<br /> MJ talked a lot about identifying the need &gt; doing what you love.<br /> What are the ways to start identifying a need in the market? How do I approach it ?<br /> Would be grateful to know your thoughts and opinions.<br /> Thanks<br /> -Abrar </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>If it&#039;s inconvenient it&#039;s an opportunity<br /> <br /> <br /> If people hate something it&#039;s an opportunity<br /> <br /> <br /> If something can be made simple it&#039;s an opportunity<br /> <br /> <br /> If people want something it&#039;s an opportunity<br /> <br /> <br /> If there is a service gap there is an opportunity<br /> <br /> <br /> Having better customer service is a really good value skew<br /> <br /> <br /> If a region doesn&#039;t have something it&#039;s an opportunity<br /> <br /> <br /> Feeding a crowd is an opportunity meaning selling what a crowded industry wants or needs<br /> <br /> <br /> Adding value to something is always an opportunity<br /> <br /> <br /> Put customers needs ahead of your own, deliver the value you promise make the world a better place and money will follow<br /> <br /> <br /> Point is there is a bunch of ways to spot opportunities and problems as long as you are looking for them and are active in your niche and industry</div>

 

[Sean P]

<div class="bbWrapper">Listen to what people are saying about what they are struggling with - join groups, get into subreddits where people have conversations. Look at industry trends and analyze your competitor offerings and check whether there are any gaps. <br /> <br /> Your own experiences can be valuable too - have you encountered problems that others might also be facing?<br /> <br /> Try to answer this question - what keeps your customers awake at night? What would make their lives easier? <br /> <br /> Hope you get some ideas from this. Good luck!<br /> <blockquote data-attributes="member: 144733" data-quote="Muthasim Abrar" data-source="post: 1126412" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126412" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126412">Muthasim Abrar said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Hi everyone, I am Abrar, newly joined.<br /> Although I recently started a (SAAS reselling + marketing) business, I am struggling to identify the need in the market.<br /> MJ talked a lot about identifying the need &gt; doing what you love.<br /> What are the ways to start identifying a need in the market? How do I approach it ?<br /> Would be grateful to know your thoughts and opinions.<br /> Thanks<br /> -Abrar </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote></div>

 

[Muthasim Abrar]

<div class="bbWrapper"><blockquote data-attributes="member: 116315" data-quote="DCG" data-source="post: 1126495" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126495" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126495">DCG said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> If it&#039;s inconvenient it&#039;s an opportunity<br /> <br /> <br /> If people hate something it&#039;s an opportunity<br /> <br /> <br /> If something can be made simple it&#039;s an opportunity<br /> <br /> <br /> If people want something it&#039;s an opportunity<br /> <br /> <br /> If there is a service gap there is an opportunity<br /> <br /> <br /> Having better customer service is a really good value skew<br /> <br /> <br /> If a region doesn&#039;t have something it&#039;s an opportunity<br /> <br /> <br /> Feeding a crowd is an opportunity meaning selling what a crowded industry wants or needs<br /> <br /> <br /> Adding value to something is always an opportunity<br /> <br /> <br /> Put customers needs ahead of your own, deliver the value you promise make the world a better place and money will follow<br /> <br /> <br /> Point is there is a bunch of ways to spot opportunities and problems as long as you are looking for them and are active in your niche and industry </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Thanks for the reply will be taking into account. Much love</div>

 

[Muthasim Abrar]

<div class="bbWrapper"><blockquote data-attributes="member: 128599" data-quote="Cameron Akhtar" data-source="post: 1126420" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126420" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126420">Cameron Akhtar said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> I hear you. What I meant by &quot;pains&quot; was inconveniences, more-so than literal discomforts. Maybe there is some process that you do regularly online or otherwise that could be made more efficient with a SaaS? That&#039;s just what&#039;s on my mind, I&#039;m no expert. </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>Yeah now I get what you mean.</div>

 

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[Muthasim Abrar]

<div class="bbWrapper"><blockquote data-attributes="member: 24516" data-quote="Sean P" data-source="post: 1126503" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126503" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126503">Sean P said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Listen to what people are saying about what they are struggling with - join groups, get into subreddits where people have conversations. Look at industry trends and analyze your competitor offerings and check whether there are any gaps.<br /> <br /> Your own experiences can be valuable too - have you encountered problems that others might also be facing?<br /> <br /> Try to answer this question - what keeps your customers awake at night? What would make their lives easier?<br /> <br /> Hope you get some ideas from this. Good luck! </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>&quot;Try to answer this question - what keeps your customers awake at night? What would make their lives easier?&quot;<br /> That&#039;s a great one to start with. Thanks.</div>

 

[realbillperry]

<div class="bbWrapper">The search suggestions in Google are insightful.<br /> Type in one of the following and see what others are looking for:<br /> <br /> “Why can’t I”<br /> “How do I”<br /> “How to”<br /> <br /> And so on<br /> <br /> Twitter is another good place to do that also.</div>

 

[Muthasim Abrar]

<div class="bbWrapper"><blockquote data-attributes="member: 64612" data-quote="Kevin88660" data-source="post: 1126422" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch"> <div class="bbCodeBlock-title"> <a href="/community/goto/post?id=1126422" class="bbCodeBlock-sourceJump" rel="nofollow" data-xf-click="attribution" data-content-selector="#post-1126422">Kevin88660 said:</a> </div> <div class="bbCodeBlock-content"> <div class="bbCodeBlock-expandContent js-expandContent "> Talk to business owners who said they are too busy fulfilling their orders. They can’t hire despite paying good wages.<br /> <br /> If their service is selling like crazy I am sure there is a hot need there.<br /> <br /> Most entrepreneurship stories revolve around an innovative approach towards an unserved need.<br /> <br /> But it doesn’t have to be the case.<br /> <br /> But correct me if I am wrong, you started a business before identifying the need? </div> <div class="bbCodeBlock-expandLink js-expandLink"><a role="button" tabindex="0">Click to expand...</a></div> </div> </blockquote>yeah I started it. I just wanted to start instead of planning. Already got one client but still doubting if I am in the right market serving the right niche.</div>