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How To Help This RE Business Owner And Add Vlaue During The C0VlD-19 Recession? (With Details Inside)

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Simon Angel

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Apr 24, 2016
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I went to a meeting this morning with the biggest RE agency in my city - ironically the only one that wanted to meet up with me out of all the others I cold called.

The business owner loved every second of our meeting, was thrilled I contacted him and would very much want to have me run Google and Facebook Ads for them for lead gen.. at the exact prices I offered, without any haggling whatsoever!

However, he shared a few reasons why he DOESN'T believe it's a good time to run ads RIGHT NOW (he has run ads by himself in the past and is quite familiar with the terminology):

1. The recession. His thinking is that it doesn't matter how much traffic we drive to the funnel or how much leads we generate as people are just not buying right now due to the uncertainty we all face.

2. He shared that a lot of warm leads have gone cold. He believes that it's mostly due to the fact that buying a home is not a #1 priority during the pandemic and that people have been putting off making such an investment.

3. The other reason, he claims, is because some would-be clients were about to take a loan/credit in order to buy property but were declined by their bank (for example, a waitress) when in normal circumstances they would've been eligible to do so.

4. The company's prognosis is that things will likely become even worse from September onwards. The owner believes that C0VlD-19 case numbers in our country are being manipulated to be substantially lower than they actually are in order for the tourism sector to bounce back up, and that if they want to resort to a full lockdown again all they would need is to increase the number of PCR tests daily.

5. 20% of business is from the UK (the company is in Bulgaria) but the British have practically stopped buying as of current. He thinks it's because nobody wants to come and be quarantined for 14 days in Bulgaria to buy a property. They've managed to sell a few properties completely online but said that's just some outliers rather than the norm and can't be relied on.

We also discussed the likelihood of the new world order being socialism but that's another story. He was quite amused a 22 year old had come to the same conclusion, though.

We'd like to work together but I'm wondering how I could possibly add value to my client and their business.

Mind you, the guy laid out data for me and is very aware of his business and made some good points about lead gen in current times, but perhaps he's not entirely right and we're missing something?

Thanks guys.
 
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RazorCut

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The government in the UK has just announced measures to kick start the housing market (buy and sell) by dropping stamp duty (a tax on purchasing a home based on its value).

Hopefully that will give the market a boost. Having just sold one of two homes I know there are still people active in the market and I’ve had 3 or 4 viewings in the last month.

What end of the funnel are you predominantly concentrating on?

The issue for local Agents here has been a lack of properties for sale, mainly due to too many Estate Agents for the population so effectively cutting the cake into too small pieces.

Any advertising would be concentrated on pulling in potential house sellers rather than trying to sell properties.
 

Simon Angel

Gold Contributor
Speedway Pass
Apr 24, 2016
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2,126
The government in the UK has just announced measures to kick start the housing market (buy and sell) by dropping stamp duty (a tax on purchasing a home based on its value).

Hopefully that will give the market a boost. Having just sold one of two homes I know there are still people active in the market and I’ve had 3 or 4 viewings in the last month.

Would this also be valid for buying properties out of the UK? Client also said that many of their UK clients want to buy a property here because we're the cheapest country and so that they can become a resident here and be able to travel freely to EU countries post-brexit.

What end of the funnel are you predominantly concentrating on?

The issue for local Agents here has been a lack of properties for sale, mainly due to too many Estate Agents for the population so effectively cutting the cake into too small pieces.

I was concentrating on generating leads who have buying intent - so property sales.

Ironically we've got a whole lot of properties here but we're lacking buyers.

Any advertising would be concentrated on pulling in potential house sellers rather than trying to sell properties.

I feel like that's a good idea but I still lack the knowledge in the industry to fully process it.

Does this mean that if for example John Doe from a nighbouring village wants to sell his house, our marketing efforts should be to attract him to sell his property through my client's agency?

Assuming I got the right idea, how would this help if my client gets a comission on the sale.. and there's no buyers?
 

RazorCut

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Does this mean that if for example John Doe from a nighbouring village wants to sell his house, our marketing efforts should be to attract him to sell his property through my client's agency?

Assuming I got the right idea, how would this help if my client gets a comission on the sale.. and there's no buyers?

Well the issue in my neck of the woods is too many Agents and not enough property. As Right Moves pretty much do all the heavy lifting selling a house the main area to concentrate on is signing up people interested in selling houses in fast moving areas before another agent can get them on their books.

You have the opposite issue it seems; plenty of property but a lack of buyers. Alas UK stamp duty will not benefit those buying abroad but there is concern in the UK about losing our rights to reside within the EU. So if you can tie in cheap property with being able to gain EU residency once the barrier closes end of December you might be able to convert interest into sales. Potentially worth looking into I would say.
 
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Simon Angel

Gold Contributor
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Apr 24, 2016
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Well the issue in my neck of the woods is too many Agents and not enough property. As Right Moves pretty much do all the heavy lifting selling a house the main area to concentrate on is signing up people interested in selling houses in fast moving areas before another agent can get them on their books.

You have the opposite issue it seems; plenty of property but a lack of buyers. Alas UK stamp duty will not benefit those buying abroad but there is concern in the UK about losing our rights to reside within the EU. So if you can tie in cheap property with being able to gain EU residency once the barrier closes end of December you might be able to convert interest into sales. Potentially worth looking into I would say.

Thanks for the insights! I'll talk to him about this.
 

Odysseus M Jones

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they can become a resident here and be able to travel freely to EU countries post-brexit.
Now that's interesting.
I wouldn't have moved back to this developed world's third world country if they'd voted to stay.
I'd be tootling around Southern Europe now.
Nothing else to add, except I saw your cheeky edit.
Your mystique.. it bothers me.
 

Simon Angel

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Apr 24, 2016
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Now that's interesting.
I wouldn't have moved back to this developed world's third world country if they'd voted to stay.
I'd be tootling around Southern Europe now.
Nothing else to add, except I saw your cheeky edit.

As cheeky as you taking the effort to unlike every post of mine you ever liked (about a 100 or so).

Insane in the membrane, you get me?
 
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Odysseus M Jones

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As cheeky as you taking the effort to unlike every post of mine you ever liked (about a 100 or so).

Insane in the membrane, you get me?
Cheeky is good.
And I planned to re-like all 88 of your posts while you were asleep to cheer you up.
But you're right though.
 

mastermind007

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Jan 3, 2020
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We also discussed the likelihood of the new world order being socialism but that's another story.

I would never guess that a big business would discuss such topics.. Usually they are all like:

87b6373d08fe0ec32f61fe090480f4c162260586.jpeg
 
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