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How to GROW the popularity of a physical food/coffee business ??

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Hi everyone,

Could you tell me what are the things/techniques i need to look at in order to increase my popularity on Facebook, Google & Instagram , and by that i mean being in the top search when someone write : top coffee shop/restaurant in XXX city.. or Instagram techniques to reach as much people as i can with less than 10 euros, same with Facebook, those techniques that will save me time and money !

I have to say i already own a business with my parents and we've been doing good so far with Facebook with posting regularly and same for instagram, but we got a franchise contrat so you know all the big advertising is done by the owners and their team, but not us.

Now that i'm willing to open my own business and create my own brand (coffee / food industry), i need to be ready and know everything about Branding, SEO and that kind of stuff, can someone tell me which books or website i need to focus on about Growth Hacking, SEO, Branding, Marketing..

Thanks for taking the time!
 
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